--000000000000074b750642f06012 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Sales Nation and General Managers, Today, we will be sending a Salesforce email drip campaign to your SF contacts. Below is a sample of the email that will be sent, where the sender and signature will all be from your desk to your contacts. *The topic is on our very own: Dr. Gholizadeh's new book "Navigating Cognitive Changes" (US & Canada A/B Testing two versions of this email). Reminder: HCL's and general managers will receive Dr. Gholizadeh's book to their personal addresses by mid next week (HCL's receiving 30, GM is receiving 10).* *We hope this produces responses and meetings for you!* Reminder: For any meetings booked from this email, please document in Salesforce with the *Tied to Sales Initiative dropdown of "Salesforce Automated Drip Campaign." * Have a great day! --=20 Ian Belcher Sales Enablement Manager (415) 860-1370 https://thekey.com [image: Click to go to TheKey's LinkedIn page.] [image: Click to go to TheKey's Facebook page.] [image: Click to go to TheKey's Instagram page.] ---------- Forwarded message --------- From: Ben Kinder Date: Thu, Nov 6, 2025 at 9:20=E2=80=AFAM Subject: PROOF A New Resource to Help Families Navigate Cognitive Change with Confidence To: A practical, compassionate guide for families and professionals supporting dementia care *GETTING STARTED | OUR SERVICES | LEARNING | ABOUT US * A New Dementia Care Guide for Families Hello Ian, At TheKey, we=E2=80=99re redefining what quality care means, seeing every individual as a whole person whose story, strengths, and spirit deserve to be honored. That=E2=80=99s why we=E2=80=99re so excited to share a new reso= urce written by our own *Dr. Shadi Gholizadeh, PhD, MPH*, Senior Vice President of Clinical Excellence and Quality: *TheKey Essentials: Navigating Cognitive Change* This book was created to help families, friends, and care partners better understand and support someone living with memory or thinking changes while protecting dignity, connection, and joy along the way. *Inside, you=E2=80=99ll find guidance on:* =E2=80=A2 Recognizing early signs and making sense of a diagnosis =E2=80=A2 Responding to behaviors as meaningful communication =E2=80=A2 Creating routines that protect identity and purpose =E2=80=A2 Planning ahead with confidence and compassion Grounded in two decades of home care experience, leading dementia research, and our *Balanced Care Method=C2=AE *, this guide brings person-centered care to life in pra