--_004_SA1PR20MB5223A557A261751EB8C0092AA1CEASA1PR20MB5223namp_ Content-Type: multipart/alternative; boundary="_000_SA1PR20MB5223A557A261751EB8C0092AA1CEASA1PR20MB5223namp_" --_000_SA1PR20MB5223A557A261751EB8C0092AA1CEASA1PR20MB5223namp_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable HI Tim, Sorry I came down with a bad sore through on Thursday and been out = sick. Feeling much better today. Vancouver has achieved 91% market share for the main category (home care) = in the last 30 days. We added the additional ad groups (senior care, aged c= are, caregivers) last week and expect an increase in click volume. Based o= n historical data for the HCA Vancouver account, Surrey was an area that ha= d a unique campaign and generated close to 30% of the clicks in home care f= or that office so we are now in the process of creating unique campaigns fo= r Surrey. This should hopefully have a significant impact on click volume. = Please see attached Vancouver market share in the last 30 days. Overall, click volume for the account has increased by 86% in the last 30 d= ays compared to the previous. We went from appx 400 to 900 clicks. We are = slowly ramping up and currently at roughly 1 conversion per day. We are aim= ing to get to 2-3 conversions per day by the end of November which will put= us roughly at 90 or so leads per month. By the end of December, we should = be on the trajectory to do 4-5 leads per day. We are purely relying on goog= le ads and the main metrics we have in our control are how much of the impr= ession share we are getting and how often our ads are showing up as number = 1 for the main keywords. Post 90 days, we will open it to competitor brand= cannibalization, remarketing and YouTube Ads to increase the click volume = by 4 folds but if we do it too fast, we risk getting junk conversions/leads= . If we can get to 50-60 clicks per day for each campaign, we will be in a ve= ry healthy position but to get there, it will need at least another 3-4 wee= ks. While the impressions are there, we will need double digit CTRs to get = the number of clicks. I know and understand the sense of urgency, but I pr= omise you that this is the most durable way of doing it. BTW, do you have an infomercial video we can use for YouTube ads? Best Regards, Hafiz Bahramzi Saba, Inc. 3954 Murphy Canyon Rd | Suite D 201 San Diego, CA 92123 Office: 858-277-1717 Mobile: 858-699-2011 Fax:858-815-6887 WWW.SABASEO.COM Powerful Online Marketing Strategies That Work Disclaimer: This message is intended only for the use of the Addressee and = may contain information that is PRIVILEGED and/or CONFIDENTIAL. This email = is intended only for the personal and confidential use of the recipient(s) = named above. If the reader of this email is not an intended recipient, you = have received this email in error and any review, dissemination, distributi= on or copying is strictly prohibited. If you have received this email in er= ror, pl