September B2B Toolkit

From
Ashley Mirone <amirone@thekey.com>
To
<RegionalDirectors@TheKey.com>
Date
Tue, 2 Sep 2025 12:00:03 +0000
Folder
INBOX
This is a multi-part message in MIME format --_----------=_MCPart_422905947 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** September Toolkit ------------------------------------------------------------ National Assisted Living Week + World Alzheimer=E2=80=99s Month Focus Continues: SLC=2C GCM=2C Concierge Physician=2C Trusted Advisors Key Marketing Dates * Healthy Aging Month * Fall Safety Month * World Alzheimer=E2=80=99s Month * National Assisted Living Week - 7-13th * Grandparents=E2=80=99 Day - 7th * World Alzheimer=E2=80=99s Day- 21st * National Fall Prevention Day - 22nd * World Heart Day - 29th Sales Tools Key Marketing Dates Dates: September 7-13=2C 2025. Theme: "Ageless Adventure (https://www.google.com/url?q=3Dhttps://www.ahca= ncal.org/News-and-Communications/Press-Releases/Pages/Ageless-Adventure-Re= vealed-Theme-National-Assisted-Living-Week-2025.aspx&sa=3DD&source=3Dcalen= dar&ust=3D1757022076292169&usg=3DAOvVaw2B2BWwxrwIzSHQQCYS9H3M) ". Purpose: To celebrate residents=2C staff=2C and the overall assisted livin= g community. TheKey Sales Nation should be utilizing the new Promo Strategies and the 2= new Speakers Bureau Presentation topics from the August Toolkit to book e= vents within their Senior Living Communities to celebrate this key marketi= ng week! Our Social Media calendar also has a post to highlight this week! Get your event time slots booked with your AL's now! ** Grippy Socks + Pill Boxes ------------------------------------------------------------ Grippy Socks * Tracking Here (https://docs.google.com/spreadsheets/d/1sDjZWS88cngY1MR8U= FVY99HXlTERtJ0J7JasXrPpt2M/edit?usp=3Dsharing) : GM initials needed to con= firm shipments (two tabs) * USA and Canada * Primarily B2C facing=2C but can also be given to B2B * To be given to Top Strategic Accounts - primarily in our Senior Living C= hannel. Priority 1+2 Accounts. Strategy * Host an event for your SLC Top Accounts themed on: Steps to Safety + Steps to Safety Presentation (resources found here (https://homecareassi= stance.us1.list-manage.com/track/click?u=3Df1efdeb0dd25f1b019be7a0a6&id=3D= 76781f5862&e=3D3a611ad2d8) under Speakers Bureau)=2C Home Safety Checklis= t (USA and CAN versions here (https://drive.google.com/drive/folders/1aSDs= UlQ59yYn4hSBVcuKSVxnEhLEJTsv?usp=3Dsharing) )=2C Socks * Invite a Walker Adjustment Professional - from DME=2C or Home Health to= do adjustments for the residents! Added value for the community and resid= ents=2C and the power partner! * Timeline: Q3 Goal: Actionable Next Step In addition to thanking our VIP referral partners for their partnership an= d business=2C our goal is to achieve 1+ of the following as a result of th= is event. * Movie Night Event: Pass out invites to a movie night. Movie Night Templa= te here (https://homecareassistance.us1.list-manage.com/track/click?u=3Df1= efdeb0dd25f1b019be7a0a6&id=3D2542f1a924&e=3D3a611ad2d8) . * Speakers Bureau: Invite the SLC to host

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