--000000000000a8e6df06468e8416 Content-Type: text/plain; charset="UTF-8" Hi all, As we wind down the year I wanted to finalize the plan for transitioning the Canadian Google account. Lyndsey and I have aligned on maintaining the current structure until *Jan 5th limit *disruption to Dec performance. At that time we can move forward with one of the following options: A (recommended): Rebuilding campaigns in the existing TheKey owned Google Ads account previously used for Canada. - Recommended because: - Billing is then incorporated in existing account workflows - It has some historical performance data so it won't be starting entirely from scratch - Considerations: - We would need to make sure that there are not any security/IT concerns with Saba managing (this was a concern for allowing the 20eight for managing the CAN accounts in the first place) - Saba users will need to be set up with TheKey emails for access B: Set up a new account with CAD billing and relaunch campaigns there. @Timothy Thomas please confirm which option you'd like to pursue and alignment with the timeline. Thank you Lyndsey for the flexibility on the transition and taking on the additional work required until then and helping us understand the compliance/liability issues we are contending with. We will also need to confirm WoW for 2026 to manage reconciliation and reporting so we can make sure performance measurement is aligned across the org. @Greg Jones can you find time in Jan for this, please? Please let me know if you have any questions. Best, Emma *Emma Zumsen* Chief Marketing Officer | *TheKey* Mobile: 612.387.8802 [image: TheKey] --000000000000a8e6df06468e8416 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi all, As we wind down the = year I wanted to finalize the plan for transitioning the Canadian Google ac= count.=C2=A0 Lyndsey and I have aligned on maintai= ning the current structure until Jan 5th limit disruption to Dec per= formance.=C2=A0 At that time we can move forward w= ith one of the following options:=C2=A0 A (recommended): Rebuildi= ng campaigns in the existing TheKey owned Google Ads account previously use= d for Canada. Recommended because: Billing=C2= =A0is then incorporated in existing account workflows=C2=A0 It has = some historical performance data so it won't be starting entirely from = scratch Considerations: We would need to make sure that = there are not any security/IT concerns with Saba managing (this was a conce= rn for allowing the 20eight for managing the CAN accounts in the first plac= e) Saba users will need to be set up with TheKey emails for access B: Set up a new account with CAD billing and relaunch=C2=A0ca= mpaigns there.=C2=A0 @Timot= hy Thomas =C2=A0please confirm which option you'd like to pursue and= alignment with the timeline.=C2=A0 Thank you = Lyndsey for the flexibility on the transition=C2=A0and taking on the additi= onal work required until then and helping us understand the c