Re: Negative Keywords - Feedback Required

Hi John,

Thank you for sending. I just noticed that there were a few US-related key
words on there - Denver, Rhode Island, Atlanta, etc. Not sure anyone would
type those words when looking for homecare in Vancouver? Also, I noticed
"geriatric" was a negative keyword. That term is related to our industry so
I am fine with leaving it in.

A few other negative keywords I can suggest are Vancouver Coastal Health
and Fraser Health. Those are the government authority here and we don't
want to be confused with them.

Thank you,

Carolina

On Thu, Jul 14, 2022 at 12:19 PM John McColman <john@infrontmarketing.ca>
wrote:

> Sorry on the additional email, please respond to this as my team was
> somehow added to the email.
>
>
>
> Thank you,
>
>
>
> *John McColman*
>
> In Front Marketing
>
> Results Driven Performance Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca <john@infrontmarketing.ca>*
>
> Suite 401 – 255 17 Ave SW, Calgary, AB
>
>
>
> <https://www.infrontmarketing.ca/> [image:
> https://images2.imgbox.com/4f/28/0CulP3sT_o.png]
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>
>
> *From:* John McColman
> *Sent:* July 14, 2022 1:17 PM
> *To:* Chuck Terlesky <cterlesky@homecareassistance.com>; Carolina Orosa <
> corosa@homecareassistance.com>; Dennis Fancy <
> dfancy@homecareassistance.com>; Cheryl Cartwright <
> ccartwright@homecareassistance.com>
> *Cc:* Timothy Thomas <tt@thekey.com>; Alexa Graziani <agraziani@thekey.com>;
> Jennifer Lagemann <jennifer.lagemann@thekey.com>; Arshdeep Brar <
> ash@infrontmarketing.ca>; Brie Pettigrew <brie@infrontmarketing.ca>;
> Craig Latimer <craig@infrontmarketing.ca>; Darryl Rosengreen <
> darryl@infrontmarketing.ca>; Dave Taylor <dave@infrontmarketing.ca>; John
> McColman <john@infrontmarketing.ca>; Mathew Pust <
> mathew@infrontmarketing.ca>; Robyn Potter <robyn@infrontmarketing.ca>;
> Tarila Uti <tarila@infrontmarketing.ca>
> *Subject:* Negative Keywords - Feedback Required
>
>
>
> Hi Everyone!
>
>
>
> After a very good call with Chuck, Dennis & Tim, we put together a list of
> negative keywords that we would like each market to provide feedback on.
>
>
>
> *If everyone can, please review the document here:
> https://docs.google.com/spreadsheets/d/1xBzQKzgg_mKHbXMf1U_Igv4lmOakFHRKHILP5RqYhMY/edit?usp=sharing
> <https://docs.google.com/spreadsheets/d/1xBzQKzgg_mKHbXMf1U_Igv4lmOakFHRKHILP5RqYhMY/edit?usp=sharing>
> *
>
>
>
> Negative keywords allow us to block our ads showing up on some searches.
> Although “Home Care” might be a good term to show up for, we know by having
> negative keywords around long term care, or care facilities, including
> government services (AHS for example) ensures we’re not being confused by
> people searching for something we don’t offer.
>
>
>
> This will cut down on the quick calls and improve our performance with
> advertising and bring higher quality calls in.
>
>
>
>
>
> If you’re curious on the language we’re using in your accounts and want to
> recommend other keywords around your markets, please see the following
> keywords we’re using.
>
>
>
>
> https://docs.google.com/spreadsheets/d/1J4OVfRUpvZWyr35sP1Kvtg5rtv7y3AgWRiLy1jmdaIA/edit?usp=sharing
>
>
>
> Calgary and Winnipeg have fewer ad groups than the other markets. We
> adjusted the campaigns after our meeting (this week) where we are trying to
> capitalize on every search, specifically more geared towards private
> services. The language and ad copy have also been adjusted to reflect more
> “private services”. These changes will be made to other markets as well.
>
>
>
> The call extensions are paused in all accounts, the timing for calls is
> also adjusted to 6am to 10pm on weekdays, and 8 to 8 on weekends. Call
> extensions seem to drive much shorter calls.
>
>
>
> If your markets would like to follow a certain timeline for ads to push
> calls (called call ads), please send us your weekday/weekend times.
>
>
>
> We are up for any
>
>
>
> *John McColman*
>
> In Front Marketing
>
> Results Driven Performance Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca <john@infrontmarketing.ca>*
>
> Suite 401 – 255 17 Ave SW, Calgary, AB
>
>
>
> <https://www.infrontmarketing.ca/> [image:
> https://images2.imgbox.com/4f/28/0CulP3sT_o.png]
> <https://www.facebook.com/infrontcalgary/> [image:
> https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png]
> <https://www.linkedin.com/in/johnmccolman>
> <https://twitter.com/infrontyyc>
>
>
>