--00000000000037482806446e4b2f Content-Type: multipart/alternative; boundary="00000000000037482806446e4b2e" --00000000000037482806446e4b2e Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, This is a great question, I had to do some clarification for myself as well since these are new terms since coming back! B2B2C - actual personal activities (not marketing materials). They are "group client interactions" at SLCs only. Here's the list of B2B2C options: [image: image.png] Collateral - offline marketing materials that describe TheKey and our offerings etc. Like our trifolds Promo - actual promo items distributed (pens, fans, keychains, etc). For what you have listed for promo, I wonder if that's more general, all account marketing? The table I had listed originally was attempting to get details behind the specifics being done at SAP account channels for the types of activity being done. We can have a separate bullet list of all other activity at all accounts regardless of SAP status too! On Tue, Nov 25, 2025 at 6:38=E2=80=AFAM Timothy Thomas wrot= e: > Hi Sarah, > > Can you explain the difference between B2B2C Cadence vs Promotions. This > is what I have so far. > > [image: Screenshot 2025-11-25 at 9.38.06=E2=80=AFAM.png] > > On Mon, Nov 24, 2025 at 3:20=E2=80=AFPM Sarah Powers = wrote: > >> Hi Tim, >> >> Here is the link to the deck template. Again, don't worry about keeping >> within the guide of the format. Please just add in as much detail about = the >> site and the action plans with dates that will be committed too and I'll >> tackle the formatting. >> >> >> https://docs.google.com/presentation/d/15_8qjGAWZ1tcDJVHv68qbjf-02XrTIaM= SEvd5siw-pw/edit?usp=3Dsharing >> >> Please reach out if you have any questions! >> Thanks, >> Sarah >> >> -- >> Sarah Powers >> Director, Strategic Analytics >> TheKey.com >> [image: TheKey] >> > --00000000000037482806446e4b2e Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, This is a great question, I had= to do some clarification for myself as well since these are new terms sinc= e coming back! B2B2C -=C2=A0actual personal activi= ties (not marketing materials).=C2=A0 They are "group client interacti= ons" at SLCs only. Here's the list of B2B2C options:=C2=A0 Collateral - offline m= arketing materials that describe TheKey and our offerings etc. Like our tri= folds Promo - actual promo items distributed (pens= , fans, keychains, etc). For what you have listed = for promo, I wonder if that's more general, all account marketing? The = table I had listed originally=C2=A0was attempting to get details behind the= specifics being done at SAP account channels for the types of activity bei= ng done. We can have a separate bullet list of all other activity at all ac= counts regardless of SAP status too! On Tue, Nov= 25, 2025 at 6:38=E2=80=AFAM Timothy Thomas < tt@thekey.com > wrote: Hi Sarah, Can you ex= plain th