--Apple-Mail-E1902455-D009-49DA-805C-04F43781CB99 Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable No need for him to fly to Dallas. Yes= include Tim. Sent from my iPhone O= n Dec 1, 2025, at 1:09=E2=80=AFPM, Timothy Thomas <tt@thekey.com> wrot= e: =EF=BB= =BF Updates =E2=80=A2 In our last meeting with M= elissa, we discussed and emphasized viewing Lifeguard primarily as an affini= ty program for Tier 1 clients and a differentiator for onboarding new client= s. CSMs value the data and have used it to sell more care. =E2= =80=A2 Lifeguard has already committed $36K CAD in marketing spend over the n= ext 3 months across Vancouver, Winnipeg, and Calgary. I'm pushing for additi= onal investment in Toronto and Chicago. Topics for Di= scussion: Partnership Extension & Pricing: Lifeguard wants to e= xtend the current partnership agreement and restructure the pricing model. =E2=80=A2 Pre-Care Market: Nat would like to explore s= trategies for engaging clients who are not yet ready for traditional home ca= re. =E2=80=A2 Medicare Opportunity: He=E2=80=99s interested in di= scussing potential alignment or partnership opportunities in the U.S. Medica= re space. =E2=80=A2 CSM Engagement: He=E2=80=99s also evaluatin= g ways to better motivate or incentivize CSMs to adopt and deploy Lifeguard m= ore actively. On Mon, Dec 1, 2025 at 12:= 09=E2=80=AFPM Chris Gerard < ch= ris.gerard@thekey.com > wrote: Sure. Copied Natalie to get the c= all setup. Give me some of your thoughts/asks prior to the call. = Sent from my iPhone On Dec 1, 2025, at 8:06=E2=80=AFAM, Timothy Thomas < tt@thekey.com > wrote: =EF=BB=BF Hi Chris, I=E2=80=99m coordinating the rollout of a rad= io campaign in both Toronto and Chicago, with substantial funding support fr= om Lifeguard. As our pilot agreement is set to expire at the end of t= he month, and we haven=E2=80=99t yet received a response on next steps, they= =E2=80=99ve asked to meet before confirming their continued participation. Could you please arrange a time to speak with Nat so we can align and s= ecure this investment ahead of the holidays? Thanks -- Tim Thomas Head of Midwest & Canada Divi= sions | TheKey Mobile: 514.591.9387 = = --Apple-Mail-E1902455-D009-49DA-805C-04F43781CB99--