--000000000000356d48063b3cc28a Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Sales Nation and General Managers, Today, we will be sending a Salesforce email drip campaign to your SF contacts. Below is a sample of the email that will be sent, where the sender and signature will all be from your desk to your contacts. The topic is on *Tips to Calm Dementia Agitation. We hope this produces responses and meetings for you!* Reminder: For any meetings booked from this email, please document in Salesforce with the *Tied to Sales Initiative dropdown of "Salesforce Automated Drip Campaign." * Have a wonderful day, everyone! Jackie Summers Director of Sales Operations 951-675-0413 TheKey.com [image: TheKey] ---------- Forwarded message --------- From: Jackie Summers Date: Wed, Jul 30, 2025 at 10:38=E2=80=AFAM Subject: PROOF: 10 Tips to Calm Dementia Agitation To: Evidence-based strategies to support your residents and families during challenging moments [image: Image placeholder] Supporting Those Who Need Us Most Hello Jackie, We know the reality you face every day. The gentle resident/patient/client who suddenly becomes agitated. The loving family member who lashes out unexpectedly. These moments test our compassion and skills, reminding us why our work requires both clinical expertise and deep empathy. When dementia changes someone's ability to communicate their needs, agitation often becomes their voice. As caregivers, we have the privilege=E2=80=94and responsibility=E2=80=94to listen with our hearts and = respond with understanding. *Meeting Them Where They Are* The most powerful tool we have isn't medication or restraint=E2=80=94it's o= ur ability to stay calm and offer validation. Research shows us that agitation is contagious, but so is calmness. When we breathe deeply and demonstrate peace, we create safety for those in our care. *Evidence-Based Strategies That Make a Difference:* Recent insights from dementia care specialists highlight practical approaches that honor dignity while reducing distress: - *Stay calm and slow down* - Your emotional state directly influences theirs - *Focus on feelings, not facts* - Validate their emotional experience rather than correcting their reality - *Offer respect and dignity* - They remain fully human, deserving of our highest regard - *Limit environmental overstimulation* - Reduce background noise, clutter, and bright lights - *Check for physical discomfort* - Pain, hunger, thirst, or UTIs often trigger agitation - *Redirect with gentle questions* - "What is that like?" and "Tell me more..." show you're listening - *Say yes when possible* - Acknowledge their perspective before guiding toward solutions - *Connect through the senses* - Music, touch, and familiar scents can ground and comfort *Why This Matters to All of Us* Every person living with dementia was once someone's child, parent, spouse, or friend. The agitation we witness isn't defiance=E2=80=94it's a brain