--000000000000df5fa3064d7bd711 Content-Type: multipart/alternative; boundary="000000000000df5fa2064d7bd710" --000000000000df5fa2064d7bd710 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Tim, I hope you've had a good week. We are noticing a sizable decline in the lead and Oppty volume in Canada (see caps below) and an initial review seems to suggest that media was either turned off or ads were launched that don't align with our media tagging schema for performance tracking. Can you please reach out to Saba and ask them to confirm they're using the appropriate tagging? If not, request that they relaunch the ads with the proper tagging in place. Or, if you have additional context let us know. I'm also going to grab us time week after next to review path forward so we can resolve the account issues and make sure things are running smoothly from both the media and the financial perspective. Cheers, Emma B2C View: [image: Screenshot 2026-03-20 at 4.54.16=E2=80=AFPM.png] Paid View: [image: Screenshot 2026-03-20 at 4.55.00=E2=80=AFPM.png] *Emma Zumsen* Chief Marketing Officer | *TheKey* Mobile: 612.387.8802 [image: TheKey] --000000000000df5fa2064d7bd710 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Tim, I hope you've h= ad a good week. We are noticing a sizable decline in the lead and Oppty vol= ume in Canada (see caps below) and an initial review seems to suggest that = media was either turned off or ads were launched that don't align with = our media tagging schema for performance tracking.=C2=A0 Can you please reach out to Saba and ask them to confirm they're= using the appropriate tagging? If not, request that they relaunch the ads = with the proper tagging in place. Or, if you have additional context let us= know.=C2=A0 I'm also going to grab us time we= ek after next to review path forward so we can resolve the account issues a= nd make sure things are running smoothly from both the media and the financ= ial perspective.=C2=A0 Cheers, Emma B2C View: Paid View: Emma Zumsen Chief Marketing Officer =C2=A0|=C2=A0 TheKey Mobile: 612.387.8802 --000000000000df5fa2064d7bd710-- --000000000000df5fa3064d7bd711 Content-Type: image/png; name="=?UTF-8?B?U2NyZWVuc2hvdCAyMDI2LTAzLTIwIGF0IDQuNTQuMTY=?= =?UTF-8?B?4oCvUE0ucG5n?=" Content-Disposition: inline; filename="=?UTF-8?B?U2NyZWVuc2hvdCAyMDI2LTAzLTIwIGF0IDQuNTQuMTbigK9QTS5wbmc=?=" Content-Transfer-Encoding: base64 Content-ID: X-Attachment-Id: ii_mmzfubhk0 iVBORw0KGgoAAAANSUhEUgAAAu8AAAKLCAYAAABG5mYdAAAAAXNSR0IArs4c6QAAAFZlWElmTU0A KgAAAAgAAYdpAAQAAAABAAAAGgAAAAAAA5KGAAcAAAASAAAARKACAAQAAAABAAAC76ADAAQAAAAB AAACiwAAAABBU0NJSQAAAFNjcmVlbnNob3SMw8InAAAB1mlUWHRYTUw6Y29tLmFkb2JlLnhtcAAA AAAAPHg6eG1wbWV0YSB4bWxuczp4PSJhZG9iZTpuczptZXRhLyIgeDp4bXB0az0iWE1QIENvcmUg Ni4wLjAiPgogICA8cmRmOlJERiB4bWxuczpyZGY9Imh0dHA6Ly93d3cudzMub3JnLzE5OTkvMDIv MjItcmRmLXN5bnRheC1ucyMiPgogICAgICA8cmRmOkRlc2NyaXB0aW9uIHJkZjphYm91dD0iIgog IC