--00000000000088c7f0063bdf5fe8 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I will get these to you by end of day Tuesday. Thanks. On Fri, Aug 8, 2025 at 3:12=E2=80=AFPM Natalya Corbin wrote: > Hi Tim and Phil, > > Tim =E2=80=94 thank you again for taking the time to meet with us today a= nd share > your insights. It was very helpful! > > Phil =E2=80=94 as a next step, could you please share a list of priority = SEO > keywords for Canada? If possible, it would be great to have them further > localized by each of the five regions: Toronto, Vancouver, Montreal, > Winnipeg, and Calgary. These lists will help us ensure each post is > optimized for both national and local search performance. > > Getting these early next week will allow us to move quickly and keep to > the August delivery timeline. > > Thanks both, > Natalya > > On Fri, Aug 8, 2025 at 2:13=E2=80=AFPM Timothy Thomas wro= te: > >> Hi Natalya, >> >> >> Thank you for sharing the detailed agenda=E2=80=94this is an excellent f= ramework >> for today=E2=80=99s discussion. Below is some initial input based on our= experience >> with the Canadian market to help guide and streamline our conversation. >> >> ------------------------------ >> >> Project Goals & Success Criteria >> >> For Canadian local blog content, our key objectives should be to: >> >> >> - >> >> Build brand awareness as the premium home care solution in each >> target city. >> - >> >> Drive engagement through content that feels local, credible, and >> personally relevant. >> - >> >> Support lead generation by addressing common care concerns and >> highlighting our differentiators such as 24/7 availability, dementia >> expertise, and innovations like the Lifeguard in-home monitoring syst= em . >> - >> >> Ensure SEO optimization for both national home care terms and >> location-specific searches. >> >> ------------------------------ >> >> Audience & Tone >> >> >> - >> >> Toronto & Vancouver: Highly diverse, urban audiences who expect >> cultural awareness, privacy assurances, and personalized care that >> complements public health offerings. >> - >> >> Montreal: Bilingual considerations=E2=80=94Canadian English for this = content >> but mindful of Quebec-specific healthcare structure and sensitivities= . >> - >> >> Calgary & Winnipeg: Emphasis on community connection, support for >> rural or remote family members, and seasonal preparedness (especially= for >> extreme winter conditions). >> - >> >> Tone: Maintain our established U.S. brand voice=E2=80=94professional, >> empathetic, and reassuring=E2=80=94while incorporating local nuance, = provincial >> context, and Canadian spelling/terminology (e.g., =E2=80=9Ccentre,=E2= =80=9D >> =E2=80=9Cneighbourhood,=E2=80=9D =E2=80=9Cageing=E2=80=9D). >> >> ------------------------------ >> >> Key Sensitivities >> >> >> - >> >> Avoid U.S.-centric references=E2=80=94replace with provincial healthc= are >> programs such as OHIP (ON), MSP (BC), RAMQ (QC)