This is a multi-part message in MIME format --_----------=_MCPart_1881183633 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** March Toolkit ------------------------------------------------------------ Senior Independence + Safety at Home Key Marketing Dates * Brain Health Awareness Month (CAN) * National Social Workers Month * Patient Safety Awareness Week =E2=80=93 March 8-14 (US) * National Sleep Awareness Week =E2=80=93 March 8-14 (US) * Brain Awareness Week =E2=80=93 March 16-22 * National Physicians Week =E2=80=93 March 25 =E2=80=93 31 (US) * World Social Work Day - Mar 17 * National Doctor=E2=80=99s Day - Mar 30 Sales Tools ** Exciting News: Geriatricians Are Coming Into Focus =F0=9F=8E=AF ------------------------------------------------------------ We're shining a spotlight on a referral channel that is incredibly well-al= igned with our mission =E2=80=94 Geriatric Physicians (Geriatricians). Geriatricians specialize in the health and well-being of older adults=2C m= anaging complex=2C chronic conditions and coordinating care across multipl= e providers. All areas where TheKey's home care services directly compleme= nt their work. Simply put: when a geriatrician develops a care plan=2C we're the team tha= t helps execute it at home. That alignment makes this channel a natural=2C= high-value partnership opportunity. Starting in March and carrying into Q2=2C we'll be rolling out dedicated i= nitiatives to engage Geriatricians in your markets. Details are coming soo= n =E2=80=94 but we want to make sure we're ready. Here's your action item for the next few weeks: * Search your Salesforce accounts for existing Geriatrician contacts and u= pdate their information so it's current. * Start identifying new Geriatricians in your market who aren't yet in Sal= esforce and add them as accounts. Whether they're in solo practice=2C group practices=2C or part of a health= system=2C these are partners worth knowing. Leadership is working to obta= in more contact information through 3rd parties like CSM data and other so= urces to be able to include in initiatives such as direct mailers=2C email= drips=2C and gifting initiatives. Stay tuned =E2=80=94 more details on the upcoming initiatives are on the w= ay! ** New Life Enrichment Guide #2=2C Not just a Drop-Off!! ------------------------------------------------------------ A new Life Enrichment Guide was shipped to you all in February. STRATEGY FOR USE: In preparation for utilizing the guide=2C please review the Life Enrichmen= t Guide Strategy Guide here (https://docs.google.com/document/d/1odkF1lGR-= yU0_7TDP2kcD57UplMS2KMlMCGlzGcOCy8/edit?usp=3Dsharing) : RECORDING OF STRATEGY FOR REVIEW (https://drive.google.com/file/d/1D3UH2SG= 6W5IHMq1mJQrmjgFCu-5-Ni_H/view?usp=3Dsharing) (13mins) There are two core strategies: - B2B Strategy: Executive Director Partnership Development - B2C Strategy: Resident Engagement and Opportunity for Care Need Conversa=