Re: Marketing Assistance for Calgary, Alberta

Yes, we're already using the blog as the landing page for the paid campaign.

On Mon, Oct 30, 2023 at 12:58 PM Megan Heinen <mheinen@thekey.com> wrote:

> Can that blog post be leveraged?
>
> On Mon, Oct 30, 2023 at 12:57 PM Timothy Thomas <tt@thekey.com> wrote:
>
>> Looks great, thanks Megan.
>>
>> @Alexa Graziani <agraziani@thekey.com> I'd like to build out a landing
>> page like this for SEO and paid - let's discuss.
>>
>> On Mon, Oct 30, 2023 at 2:49 PM Chuck Terlesky <cterlesky@thekey.com>
>> wrote:
>>
>>> Hi Megan,
>>>
>>> Awesome work!
>>>
>>> A couple of changes - in the first line, you have "through the *state*
>>> can be confusing" - can you change this to "though the *Province* can
>>> be confusing".
>>>
>>> Second paragraph: As an approved provider of the Client Directed Home
>>> Care Invoicing *p*rogram ( can we capitalize the *P*).
>>>
>>> Can we have a more prominent call to action for our contact number? The
>>> phone number in the footer seems too small.
>>>
>>> Last paragraph: it's essential to meet the requirements an
>>> Alberta Health Services case manager determines. Please change to "You must
>>> meet the requirements set by the AHS case manager.
>>>
>>> Thanks again - this will help!
>>>
>>> Chuck
>>>
>>>
>>>
>>> On Mon, Oct 30, 2023 at 12:31 PM Megan Heinen <mheinen@thekey.com>
>>> wrote:
>>>
>>>> Awesome! And hopefully this flyer will help conversion too. Here is my
>>>> first stab, using a lot of Chuck's language. Please take a look and let me
>>>> know what you think.
>>>>
>>>>
>>>>
>>>> On Mon, Oct 30, 2023 at 5:52 AM Timothy Thomas <tt@thekey.com> wrote:
>>>>
>>>>> Thanks, Alexa.
>>>>>
>>>>> These clients have a longer lead time to start as they are awaiting
>>>>> funding from the government. We could see some SOCs in November. In
>>>>> addition we're now price matching the government rate for price sensitive
>>>>> clients so that should help as well.
>>>>>
>>>>> Hopefully we hit our goals on this campaign in the coming weeks and we
>>>>> can look to increase spend if available.
>>>>>
>>>>> Tim
>>>>>
>>>>>
>>>>>
>>>>> On Fri, Oct 27, 2023 at 5:09 PM Alexa Graziani <agraziani@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> Hi All,
>>>>>>
>>>>>> Following up here.
>>>>>>
>>>>>> Since launch in April, we've seen pretty good results top-of-funnel:
>>>>>>
>>>>>>
>>>>>>    - ~26 conversions at $135 CAD per conversion (slightly lower than
>>>>>>    our $150 CAD across the account in that timeframe)
>>>>>>    - CTR is extremely high for the keywords at almost 18% (vs 6.%
>>>>>>    across the account for everything we had running in that timeframe)
>>>>>>    but conversion rate is only 2.5% (vs 4% across the account)
>>>>>>    - Avg cpc is $3.39 vs $6.18 across the account
>>>>>>
>>>>>>
>>>>>> The top performing keywords are:
>>>>>> [image: image.png]
>>>>>>
>>>>>> Downfunnel, we have seen average results but no SOC yet:
>>>>>>
>>>>>>    - 17 leads
>>>>>>    - 3 opportunities
>>>>>>       - We spent ~$3,500 CAD in this time frame so that cost per
>>>>>>       opportunity is around the average
>>>>>>    - 1 client that did not seem to start services
>>>>>>    - These came from the keywords:
>>>>>>       - client directed home care
>>>>>>       government funded home care services
>>>>>>       home care subsidy
>>>>>>       caregiver government assistance
>>>>>>       "subsidized senior assisted living"
>>>>>>       [self managed care alberta]
>>>>>>       government funded assisted living
>>>>>>       self managed care alberta
>>>>>>
>>>>>>
>>>>>> We are going to continue to send downfunnel keyword data to InFront
>>>>>> each month so they can use it to optimize, and we will continue to do
>>>>>> period large-scale keyword reviews with them. Right now, the campaign seems
>>>>>> to perform ok given the strong top of funnel numbers and average cost per
>>>>>> opportunity. However, since we haven't seen a SOC, we should keep an eye on
>>>>>> it.
>>>>>>
>>>>>> Sincerely,
>>>>>>
>>>>>> On Tue, Oct 24, 2023 at 2:02 PM Alexa Graziani <agraziani@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> I will look into it and get back to you. But from what I remember,
>>>>>>> yes, we have seen traction.
>>>>>>>
>>>>>>> On Tue, Oct 24, 2023 at 1:51 PM Timothy Thomas <tt@thekey.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> Thanks Alexa,
>>>>>>>>
>>>>>>>> Have we seen any conversions from this campaign?
>>>>>>>>
>>>>>>>> On Tue, Oct 24, 2023 at 4:41 PM Alexa Graziani <
>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>
>>>>>>>>> Hi All,
>>>>>>>>>
>>>>>>>>> Is that the Client Directed Home Care? Or something else?
>>>>>>>>>
>>>>>>>>> We created this clog in March and have had a Google ads campaign
>>>>>>>>> for it since then:
>>>>>>>>> https://homecareassistancecalgary.ca/client-directed-home-care/
>>>>>>>>>
>>>>>>>>> If you give us more keywords though, Chuck, we can make sure we
>>>>>>>>> have them all included.
>>>>>>>>>
>>>>>>>>> Sincerely,
>>>>>>>>>
>>>>>>>>> On Tue, Oct 24, 2023 at 1:38 PM Timothy Thomas <tt@thekey.com>
>>>>>>>>> wrote:
>>>>>>>>>
>>>>>>>>>> Hi Megan,
>>>>>>>>>>
>>>>>>>>>> I appreciate the help. This is a big priority for us in Canada as
>>>>>>>>>> it represents a significant revenue opportunity.
>>>>>>>>>>
>>>>>>>>>> @Alexa Graziani <agraziani@thekey.com> I would like to ensure we
>>>>>>>>>> have an adwords campaign around these search terms - @Chuck
>>>>>>>>>> Terlesky <cterlesky@thekey.com> what would be the search terms
>>>>>>>>>> we should use?
>>>>>>>>>>
>>>>>>>>>> Thanks
>>>>>>>>>> Tim
>>>>>>>>>>
>>>>>>>>>> On Tue, Oct 24, 2023 at 4:36 PM Chuck Terlesky <
>>>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>>>
>>>>>>>>>>> We can use it whenever you finish it up if you don't mind. The
>>>>>>>>>>> sooner the better, as we hope to implement this new strategy to make gains
>>>>>>>>>>> in Calgary.
>>>>>>>>>>>
>>>>>>>>>>> Many thanks - looking forward to seeing what you come up with.
>>>>>>>>>>>
>>>>>>>>>>> Regards,
>>>>>>>>>>> Chuck
>>>>>>>>>>>
>>>>>>>>>>> On Tue, Oct 24, 2023 at 2:29 PM Megan Heinen <mheinen@thekey.com>
>>>>>>>>>>> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> We can put something together. When do you need this?
>>>>>>>>>>>>
>>>>>>>>>>>> On Fri, Oct 20, 2023 at 11:43 AM Chuck Terlesky <
>>>>>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> Hi Megan,
>>>>>>>>>>>>>
>>>>>>>>>>>>> We have a government public home care program that prospective
>>>>>>>>>>>>> clients can apply for to receive funding. This is a new program in our
>>>>>>>>>>>>> province.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Dennis Fancy, Client Solutions Manager for our market, is
>>>>>>>>>>>>> talking with prospective clients and requires a document to share with
>>>>>>>>>>>>> these clients to explain the program.
>>>>>>>>>>>>>
>>>>>>>>>>>>> I have attached the content that needs a more attractive
>>>>>>>>>>>>> marketing flair. We need something that looks professional, along with some
>>>>>>>>>>>>> calls to action and links.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Could you and your team please work on this document for our
>>>>>>>>>>>>> Calgary market so we can begin to sell this program more effectively?
>>>>>>>>>>>>>
>>>>>>>>>>>>> As always, don't hesitate to contact me with any questions.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Regards,
>>>>>>>>>>>>> Chuck
>>>>>>>>>>>>>
>>>>>>>>>>>>> --
>>>>>>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>>>>>>>>>>
>>>>>>>>>>>>> 403-301-3777
>>>>>>>>>>>>>
>>>>>>>>>>>>> TheKey.ca   <https://thekey.ca/>
>>>>>>>>>>>>>
>>>>>>>>>>>>> [image: TheKey]
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> --
>>>>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>>>>>>>>
>>>>>>>>>>> 403-301-3777
>>>>>>>>>>>
>>>>>>>>>>> TheKey.ca   <https://thekey.ca/>
>>>>>>>>>>>
>>>>>>>>>>> [image: TheKey]
>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> --
>>>>>>>>>> Tim Thomas
>>>>>>>>>> Head of Canada Division
>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>>>> (514) 591-9387
>>>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> --
>>>>>>>>> Alexa Graziani
>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>> * Please note my email has changed: *
>>>>>>>>> agraziani@thekey.com
>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Tim Thomas
>>>>>>>> Head of Canada Division
>>>>>>>> *Please note my email has changed:*
>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>> (514) 591-9387
>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Alexa Graziani
>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>> * Please note my email has changed: *
>>>>>>> agraziani@thekey.com
>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Alexa Graziani
>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>> * Please note my email has changed: *
>>>>>> agraziani@thekey.com
>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>> (650) 416-1538 Ext. 181538
>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Tim Thomas
>>>>> Head of Canada Division
>>>>> *Please note my email has changed:*
>>>>>