--00000000000025e54d064a6d68fd Content-Type: multipart/alternative; boundary="00000000000025e54c064a6d68fc" --00000000000025e54c064a6d68fc Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Everyone, In October 2025, we narrowed our Caring.com partnership to our Priority Zip list to improve Lead qualification. However, performance data shows that this move significantly restricted our reach, resulting in a lower-than-desired volume (100=E2=80=93150 Leads per month) and a subsequen= t dip in Starts of Care. To drive higher Lead flow and SOC volumes, *we are expanding our service zip codes effective today*. We have prioritized zip code additions for specific Focus Sites where we see the highest potential for immediate growth. Amanda Ominsky=E2=80=99s team of Lead Homecare Advisors will continue to ma= nage all incoming Leads to ensure consistency and speed-to-lead. We will monitor lead volume over the coming weeks. If conversion remains strong and team capacity allows, we will evaluate adding even more zip codes to the mix. Here is the updated zip code list for reference: TheKey Caring.com Service Zip Codes 2.4.26 *Current Focus Sites Receiving Additional Zip Codes:* *West:* San Diego, Sacramento, Santa Rosa, Spokane *East/South:* New Jersey, Connecticut, New York, Raleigh, Virginia Beach, Naples, Roanoke/Lynchburg [image: image.png] [image: image.png] Thank you, --=20 Julia Jenkins Director, Revenue Operations *Please note my email address has changed:* jujenkins@thekey.com Mobile: (805) 717-7606 TheKey.com --00000000000025e54c064a6d68fc Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Everyone, In October 2025= , we narrowed our Caring.com partnership to our Priority Zip list to improv= e Lead qualification. However, performance data shows that this move signif= icantly restricted our reach, resulting in a lower-than-desired volume (100= =E2=80=93150 Leads per month) and a subsequent dip in Starts of Care. To drive higher Lead