Re: Rate Increases

From
Chris Gerard <chris.gerard@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Fri, 27 Feb 2026 10:20:53 -0600
Folder
INBOX
--Apple-Mail-F4EC10A8-3B01-42C8-9C8D-D70A71C744BF Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable Yes. &nbsp;You can engage Joy if you would like to.&nbsp; Sent from my iPhone On Feb 27, 2026, at 10:01=E2=80=AF= AM, Timothy Thomas &lt;tt@thekey.com&gt; wrote: =EF=BB=BF Would you= like us to complete our own competitor shop and report the results back to y= ou?&nbsp; On Fri, Feb 27, 2026 at 9:58=E2=80=AFAM Chris G= erard &lt; chris.gerard@thekey.com= &gt; wrote: All- Attached is our recommende= d new rates for our US sites.&nbsp; I want to finalize these rates next week= to go live 3/16.&nbsp;&nbsp; Pricing_Analysis_Details Tim-we need to evaluate Canada quickly as well. = Again-We should be priced at the high end of our competitors.&nbs= p; We secret shopped three selected competitors in each of our markets and t= he results of those were shared with you all.&nbsp; To come up with these pr= oposed rates, we added $1 to our highest comp with a cap of 10% increase if t= he highest comp was more than 10% higher than our actual rates.&nbsp; Our th= ird party consultant recommended this as best practice as we are a premium p= rovider.&nbsp; And, being priced middle of the pack actually works against u= s in landing ideal clients.&nbsp;&nbsp; Please revi= ew the Proposed Rate column and sign-off by next Wednesday, March 4th.&nbsp;= If your team feels strongly that the proposed rate is not acceptable and wo= uld materialy impact your site's performance, then note it in the comments c= olumn and add justification for the objection.&nbsp; Those will be reviewed p= romptly so that we can finalize and load the new rates into our system. -- Kind Regards, Chris Gerard CEO &nb= sp;|&nbsp; TheKey Mobile: 81= 7-313-7913 = = --Apple-Mail-F4EC10A8-3B01-42C8-9C8D-D70A71C744BF--