Okay, I think it makes sense. The other regions should be pretty easy to
figure out. Thank you both.
Dennis Fancy, BSP
Care Solutions Manager
TheKey.ca <https://thekey.ca/>
[image: TheKey]
On Thu, Jan 11, 2024 at 12:21 PM Sharon Speirs <sspeirs@thekey.com> wrote:
> Thank you Dennis for looking into this and Tim for the follow up - I will
> look at West Van and North Van today
> and get back to you Tim - office is V7V
>
> On Thu, Jan 11, 2024 at 9:59 AM Timothy Thomas <tt@thekey.com> wrote:
>
>> Thank you sir. I'll get these sorted out.
>>
>> On Thu, Jan 11, 2024 at 12:57 PM Dennis Fancy <dfancy@thekey.com> wrote:
>>
>>> Hi Tim,
>>>
>>> Let's start with Vancouver. The following affluent neighbourhoods appear
>>> to be missing:
>>>
>>> Point Grey V6R, V6T
>>> Kerrisdale/Dunbar-Southlands V6N, V6P
>>> Shaughnessy V6J, V6H
>>> Oakridge V5X
>>>
>>> It appears that only a small portion of North Vancouver and none of
>>> West Vancouver is being targeted. I am much less familiar with this
>>> geography but suspect we are missing some important postal codes. Keep in
>>> mind that our main office is located in West Van.
>>>
>>> Sincerely,
>>>
>>> Dennis Fancy, BSP
>>> Care Solutions Manager
>>>
>>> TheKey.ca <https://thekey.ca/>
>>>
>>> [image: TheKey]
>>>
>>>
>>> On Wed, Jan 10, 2024 at 11:09 AM Dennis Fancy <dfancy@thekey.com> wrote:
>>>
>>>> Okay, give me a bit of time to get it right.
>>>>
>>>> Dennis Fancy, BSP
>>>> Care Solutions Manager
>>>>
>>>> TheKey.ca <https://thekey.ca/>
>>>>
>>>> [image: TheKey]
>>>>
>>>>
>>>> On Wed, Jan 10, 2024 at 11:03 AM Timothy Thomas <tt@thekey.com> wrote:
>>>>
>>>>> Apparently all the postal codes we provided are included in this map.
>>>>> Dennis if you could just circle the areas that you want us to add I'll work
>>>>> with them to identify the postal codes we're missing.
>>>>>
>>>>> Thanks
>>>>>
>>>>> On Wed, Jan 10, 2024 at 11:27 AM Sharon Speirs <sspeirs@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> I honestly don’t understand the map
>>>>>> But if they followed the highlighted area codes as per our notes it
>>>>>> should be fine but I agree with Dennis it’s shading is confusing
>>>>>> S
>>>>>>
>>>>>>
>>>>>> Sharon, Speirs
>>>>>>
>>>>>> Canadian Staffing Manager
>>>>>>
>>>>>> 778 279 3634
>>>>>>
>>>>>> TheKey.ca <https://thekey.ca/>
>>>>>>
>>>>>> [image: TheKey]
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>> On Wed, Jan 10, 2024 at 6:57 AM Dennis Fancy <dfancy@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Hi Tim,
>>>>>>>
>>>>>>> I just want to clarify the colour coding on the maps. Presumably,
>>>>>>> the red areas are excluded and blue areas we are targeting. However, there
>>>>>>> are several affluent neighbourhoods that have no shading (South Vancouver
>>>>>>> immediately comes to mind). Does this mean we are not going after these
>>>>>>> areas?
>>>>>>>
>>>>>>> Thanks,
>>>>>>>
>>>>>>> Dennis Fancy, BSP
>>>>>>> Care Solutions Manager
>>>>>>>
>>>>>>> TheKey.ca <https://thekey.ca/>
>>>>>>>
>>>>>>> [image: TheKey]
>>>>>>>
>>>>>>>
>>>>>>> On Tue, Jan 9, 2024 at 2:06 PM Timothy Thomas <tt@thekey.com> wrote:
>>>>>>>
>>>>>>>> Hi guys,
>>>>>>>>
>>>>>>>> Here is the updated targeting map from Google Adwords, based on the
>>>>>>>> feedback you provided. Could you take a quick look to make sure it squares
>>>>>>>> with your feedback.
>>>>>>>>
>>>>>>>> Blue zones are targeted, red zones are excluded.
>>>>>>>>
>>>>>>>> ---------- Forwarded message ---------
>>>>>>>> From: Arshdeep Brar <ash@infrontmarketing.ca>
>>>>>>>> Date: Tue, Jan 9, 2024 at 12:47 PM
>>>>>>>> Subject: Re: Vancouver Targeting Update
>>>>>>>> To: Alexa Graziani <agraziani@thekey.com>, Timothy Thomas <
>>>>>>>> tt@thekey.com>
>>>>>>>> Cc: Patrick Zehnder <patrick@infrontmarketing.ca>, John McColman <
>>>>>>>> john@infrontmarketing.ca>
>>>>>>>>
>>>>>>>>
>>>>>>>> Hey Alexa,
>>>>>>>>
>>>>>>>>
>>>>>>>> This has been implemented.
>>>>>>>> Here is the new map; I have also added it to the December report
>>>>>>>> and our Google sheet for future reference. Thanks!
>>>>>>>>
>>>>>>>> *Ash Brar*
>>>>>>>>
>>>>>>>> In Front Marketing
>>>>>>>>
>>>>>>>> Results Driven Performance Marketing
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> 587.969.7574
>>>>>>>>
>>>>>>>> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>>>>>>>>
>>>>>>>> Suite 401 – 255 17 Ave SW, Calgary, AB
>>>>>>>> <https://www.google.com/maps/search/255+17+Ave+SW,+Calgary,+AB?entry=gmail&source=g>
>>>>>>>>
>>>>>>>>
>>>>>>>> ------------------------------
>>>>>>>> *From:* Alexa Graziani <agraziani@thekey.com>
>>>>>>>> *Sent:* Friday, January 5, 2024 5:15 PM
>>>>>>>> *To:* Timothy Thomas <tt@thekey.com>
>>>>>>>> *Cc:* Arshdeep Brar <ash@infrontmarketing.ca>; Patrick Zehnder <
>>>>>>>> patrick@infrontmarketing.ca>; John McColman <
>>>>>>>> john@infrontmarketing.ca>
>>>>>>>> *Subject:* Re: Vancouver Targeting Update
>>>>>>>>
>>>>>>>> Hi Ash,
>>>>>>>>
>>>>>>>> Next week, can you please send an updated map that removes the ones
>>>>>>>> in orange but keeps the ones in green? You can see the team's feedback for
>>>>>>>> reference.
>>>>>>>>
>>>>>>>> V7B (area of Richmond by airport-eliminate)- for sure its just not
>>>>>>>> our demographic
>>>>>>>> V7C, (Richmond-we have a big client here so probably worth
>>>>>>>> keeping) yes some very high end apartment blocks there and we have had
>>>>>>>> great success before
>>>>>>>> V6Y, (Richmond-we can service so yes) agree
>>>>>>>> V7E, (Steveston in Richmond-keep) agree but we have never had much
>>>>>>>> luck there
>>>>>>>> V6W, (Richmond retail areas, farmland-eliminate) agree
>>>>>>>> V3V, (Newton in Surrey-eliminate)agree
>>>>>>>> V5A,
>>>>>>>> V3B, (tough area of Coquitlam to service-eliminate) agree
>>>>>>>> V3C, (Port Coquitlam-eliminate) for sure too far
>>>>>>>> V4N, (Fleetwood and Clayton in Surrey, Langley-maybe worth
>>>>>>>> keeping?) Cathy really thinks we should keep
>>>>>>>> V2X, (Maple Ridge-eliminate) for sure although we get a fair
>>>>>>>> number of calls but its really hard to staff
>>>>>>>> V2Z, (Langley Township-huge territory perhaps an opportunity (lots
>>>>>>>> of seniors homes) yes again can be difficult to staff BUT if we could grow
>>>>>>>> there we can hire for there
>>>>>>>> V4P, (White Rock-keep) agree
>>>>>>>> V4B, (White Rock-keep)agree
>>>>>>>> V7V, (West Vancouver-keep)agree
>>>>>>>> V7W, (West Vancouver-keep)agree
>>>>>>>> V6P, (Vancouver South-keep)agree
>>>>>>>> V5Z, (Oakridge, VCH in Vancouver-keep)agree
>>>>>>>> V3X, (Newton in Surrey but also Panorama Ridge so keep)
>>>>>>>> V4M, (Delta/Tsawwassen is difficult to service-eliminate) I am on
>>>>>>>> the fence - it is hard to staff but we get calls from there and have had
>>>>>>>> two clients
>>>>>>>> V4C, (North Delta and not our demographic-eliminate) agree
>>>>>>>> V3K, (Industrial area of Coquitlam-eliminate)agree
>>>>>>>> V4R (Maple Ridge-eliminate)agree
>>>>>>>>
>>>>>>>> On Fri, Jan 5, 2024 at 12:17 PM Alexa Graziani <
>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>
>>>>>>>> Thank you!
>>>>>>>>
>>>>>>>> On Fri, Jan 5, 2024 at 12:15 PM Timothy Thomas <tt@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>> Hi Alexa,
>>>>>>>>
>>>>>>>> I'll do that now, sry this previous email got lost in the shuffle.
>>>>>>>> I'll have news early next week.
>>>>>>>>
>>>>>>>> Thanks
>>>>>>>>
>>>>>>>> On Fri, Jan 5, 2024 at 2:54 PM Alexa Graziani <agraziani@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>> Hi Ash,
>>>>>>>>
>>>>>>>> I've heard that V3B will need to be removed from the testing areas.
>>>>>>>> Based on that one being hard to serve, I think more will need to be removed.
>>>>>>>>
>>>>>>>> Tim - when will you be able to connect with the team on which of
>>>>>>>> the testing areas we can test vs which do not make sense/are not staffable?
>>>>>>>>
>>>>>>>> Thanks,
>>>>>>>>
>>>>>>>> On Fri, Dec 22, 2023 at 11:07 AM Alexa Graziani <
>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>
>>>>>>>> Thank you!
>>>>>>>>
>>>>>>>> On Fri, Dec 22, 2023 at 10:49 AM Arshdeep Brar <
>>>>>>>> ash@infrontmarketing.ca> wrote:
>>>>>>>>
>>>>>>>> Hey Alexa,
>>>>>>>>
>>>>>>>> From the business side, you and Tim definitely have better insights
>>>>>>>> for areas of service, so we are totally open to excluding the areas that
>>>>>>>> seem too far for targeting; feel free to add more if and where necessary.
>>>>>>>>
>>>>>>>> Also, V5A has been added to excluded areas.
>>>>>>>> Thanks
>>>>>>>> Ash
>>>>>>>>
>>>>>>>> *Ash Brar*
>>>>>>>>
>>>>>>>> In Front Marketing
>>>>>>>>
>>>>>>>> Results-Driven Performance Marketing
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> 587.969.7574
>>>>>>>>
>>>>>>>> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>>>>>>>>
>>>>>>>> Suite 401 – 255 17 Ave SW, Calgary, AB
>>>>>>>> <https://www.google.com/maps/search/255+17+Ave+SW,+Calgary,+AB?entry=gmail&source=g>
>>>>>>>>
>>>>>>>>
>>>>>>>> ------------------------------
>>>>>>>> *From:* Alexa Graziani <agraziani@thekey.com>
>>>>>>>> *Sent:* Friday, December 22, 2023 10:31 AM
>>>>>>>> *To:* Arshdeep Brar <ash@infrontmarketing.ca>; Patrick Zehnder <
>>>>>>>> patrick@infrontmarketing.ca>; John McColman <
>>>>>>>> john@infrontmarketing.ca>
>>>>>>>> *Cc:* Timothy Thomas <tt@thekey.com>
>>>>>>>> *Subject:* Vancouver Targeting Update
>>>>>>>>
>>>>>>>> Hi Ash,
>>>>>>>>
>>>>>>>> I'm starting a new thread to continue the conversation for
>>>>>>>> Vancouver.
>>>>>>>>
>>>>>>>> My biggest concern is that I don't think the Vancouver
>>>>>>>> office/caregiver pool can service all of the areas you've outlined.
>>>>>>>>
>>>>>>>> For now, please move V5A to the excluded areas list since it was
>>>>>>>> one of our lower performers in the down funnel analysis and the team agreed
>>>>>>>> we can remove it.
>>>>>>>>
>>>>>>>> Also, on the income graph, the darker the