--000000000000726edb063cf73d9a Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Diane, You make a very good point and those are excellent candidates to be added (based on the data). They were probably next on the list to go in as P1s or P2s. Also, they are nicely grouped together sticking with the strategy of keeping our targets near each other. I'm also seeing there is a P2 selected 60657 that is adjacent to 60614, so they will compliment each other well. I'll request these additions in Salesforce and if they can get these input by the end of the day, they will flow into the Account Referral Momentum report tomorrow (or you will see them Monday). Thanks again for your input! Donny VP, Data and Analytics *225.916.9227 * On Fri, Aug 22, 2025 at 10:44=E2=80=AFAM Diane Mockenhaupt wrote: > Kevin, > > The Priority 1 zip codes chosen should remain Priority 1. I would simply > like to add the three I suggested. > > Thank you, > Diane > > On Fri, Aug 22, 2025 at 10:31=E2=80=AFAM Kevin Murray > wrote: > >> Diane, >> >> Thanks very much for the feedback...this is exactly the type of dialogue >> that we need, as the math in a spreadsheet is only part of the equation! >> Are there any zips that were chosen that you would de-prioritize, or wou= ld >> you simply like to add these 3? >> >> Kevin Murray >> >> Chief of Staff & SVP, Data & Analytics | TheKey >> >> Mobile: 225.368.6471 >> >> >> >> >> >> On Fri, Aug 22, 2025 at 10:09=E2=80=AFAM Diane Mockenhaupt > dmockenhaupt@thekey.com> wrote: >> >>> Good Morning, >>> >>> When looking at Chicago's Priority 1 zip codes I found none are in the >>> city proper. >>> >>> I am requesting that you consider including three additional zip codes >>> as Priority One - these are affluent and high density zip codes in >>> Chicago. By including these zip codes we will also >>> target surrounding coastal neighborhoods with IL and Al facility which = also >>> contain pockets of wealth for clients in their homes. >>> >>> 1. 60610 - Gold Coast - six month revenue is $488,090 - our referral >>> sources The Clare, Shirley Ryan Rehab and Northwestern Memorial Hosp= ital >>> are all located in the Gold Coast. >>> 2. 60611 - Streeterville - six month revenue 284,187 - we are >>> opening a virtual office in this neighborhood. This neighborhood is >>> adjacent to The Gold Coast, very affluent with a smaller footprint b= ut >>> referrals are similar to Gold Coast. >>> 3. 60614 Lincoln Park - mixed demographic- six month revenue >>> $110,422. There are several senior living facilities we will be >>> targeting with our new HCL who will be focusing on growing our prese= nce in >>> the city proper. These are Brookdale Lake Shore Drive, Belmont Villa= ge of >>> Lincoln Park, Sunrise of Lincoln Park and Symphony Residence of Linc= oln Park >>> >>> >>> Currently on the list, all North Shore Suburbs >>> >>> 1. 60015 Deerfield >>> 2. 60035 Highland Park >>> 3. 60045 Lake Forest >>> 4. 60035 Highland Park >>> 5.