Fwd: 2026 Bonus Plan

From
Will Reid <wreid@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Tue, 24 Feb 2026 10:42:48 -0500
Folder
INBOX
--000000000000fc22eb064b93bdca Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Tim, Here's the Bonus Plan thread we discussed yesterday. What I've been asking for is confirmation on the targets. Here's what I proposed. *Revenue Goal:* Cincinnati 2026 Revenue =3D $9,800,505 (goal), roughly 10% YOY Cleveland 2026 Revenue =3D $3,002,156 (goal), roughly 22% YOY (Monthly Revenue Targets are outlined in the attached document) *EBITDA Goal:* Cincinnati =3D 27.5% Cleveland =3D 23.78% We are all in aligment on this % of target performance/target payout below. Revenue & AEBITDA % Payout Table - Payouts are interpolated between stated performance points % of Target Performance ---------- Forwarded message --------- From: Will Reid Date: Tue, Feb 17, 2026 at 9:54=E2=80=AFAM Subject: Re: 2026 Bonus Plan To: Robert Valliant Cc: Chris Gerard , Steve Sudberry , Emily Kraeter Robert, This looks great. Please confirm that you are aligned with using the revenue and AEBITDA targets that I outlined prior. Thanks, *Will Reid* Partner | TheKey Mobile: 513.707.2304 On Mon, Feb 16, 2026 at 1:58=E2=80=AFPM Robert Valliant wrote: > > > Hi Will: Chris, Emily and I reviewed your request, and agree how the new > Operations Incentive is not the best approach for the Ohio JV. > > January is the last month for the Keys bonus plan; however, we do have a > new plan that is based totally on the AEBITDA % and Revenue metrics.. We > can use the same systems tracking, payment calculations, and incentive > statement processes as we do today for your 2026 plan, saving you the tim= e > of adding these extra adminstrative steps. > > This new plan is weighted 50% each on AEBITDA % and Revenue. The same > Target Payouts apply as in 2025: GM: $2,000 CGM/CSM: $1,000. The > payout table features the Target Payout for 100% of Target Performance, > with 200% of Target Pay for 115% of the AEBITDA % and Revenue Targets > (calculated separately). > > Let us know what you think about using this plan for the Ohio JV. > > Thanks, > > Bob > > Revenue & AEBITDA % Payout Table - Payouts are interpolated between > stated performance points > % of Target Performance 102% 103% 104% 105% 106% 107% 108% 109% 110% 111% 112% 113% 114% 115% + > % of Target Payout 0% 10% 15% 20% 25% 33% 42% 50% 75% 100% 104% 108% 112% > 116% 120% 125% 130% 135% 140% 145% 156% 167% 177% 188% 200% MAX > >> >> >> ---------- Forwarded message --------- >> From: Will Reid >> Date: Fri, Feb 6, 2026 at 2:42=E2=80=AFPM >> Subject: 2026 Bonus Plan >> To: Chris Gerard >> Cc: Steve Sudberry >> >> >> Chris, >> Our Ohio JV offices really benefited from TheKey 2025 bonus plan. While >> there were aspects that were not ideal, the overall result was that we >> operated as a team for the first time in a long while. Everyone pitched = in, >> including after hours and weekends, and covered for one another as we we= re >> all rowing in the same direction. The Ohio JV grew by 6% (without any HC= L >> sales as out