New Partnership Pilot with A Place for Mom - Now LIVE!

--000000000000cd5fc20644fbbb21 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Good Morning, I'm excited to share that *we have officially launched a new partnership pilot with A Place for Mom* (APFM) in 21 of our locations to drive new lead demand. We will closely monitor the results over the next three months to evaluate its potential for expansion. Please find the details of this new partnership below. *Partnership Type:* Paid Lead Model. We will pay APFM *$57 per **lead* delivered (regardless of outcome) for the duration of the pilot and an additional *$20 per hot transfer* for month #2 & #3 of the pilot. *Pilot Duration:* 3 months (December 1, 2025 =E2=80=93 February 28, 2026). *Locations & Lead Volumes:* To maximize return, we provided APFM with only Priority 1 & 2 zip codes for our service areas. This strategic targeting acts as a pre-qualification step, focusing lead generation efforts on more affluent areas. Sites Leads/Month Locations Phoenix 20 Phoenix St. Louis 20 St. Louis Nashville 20 Nashville Spokane 20 Spokane Greenville 20 Greenville Santa Barbara 20 Santa Barbara Austin 20 Austin Houston 20 Houston Colorado 20 Colorado DFW 20 Fortworth Rockwall Chicago 40 Chicago Connecticut 40 Glastonbury/Litchfield Stratford/Clinton New York 40 Westchester/Manhattan Nassau County Suffolk County New Jersey 40 New Jersey Seattle 40 Seattle San Diego 40 San Diego Atlanta 40 Atlanta 17 480 21 *Intake and Lead Handling Process* The process is designed for seamless integration and efficient follow-up by our Lead Homecare Advisors (LHAs): - *Salesforce Integration:* All APFM leads will be automatically created in Salesforce under the "A Place for Mom Partnership " referral source via an integration we developed with APFM. - *LHA Notification:* Our LHAs will receive immediate notifications at APFM-intake@thekey.com. - *Hot Transfers:* APFM will utilize a dedicated hot transfer line: (561) 782-7232. Prospective clients may opt-in to be live-transferred directly to our LHAs (this happens with 15-20% of leads). - *Field Notification:* LHAs will manage the initial intake and notify the field teams of any applicabl