--0000000000009312010644e96e85 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello team - I hope you all had a wonderful holiday. Thank you for those who attended the toolkit call this morning. If anyone missed this morning's call or the National Sales Call from last week where the new ACUTE NEEDS SESON PLAYBOOK was rolled out - please see the below and be sure to get up to speed on our current initiatives. Toolkit Recording Here. Nov National Sales Call reviewing the new Acute Needs Playbook *RECORDING HERE * Jackie Summers Director of Sales Operations 951-675-0413 TheKey.com [image: TheKey] ---------- Forwarded message --------- From: Ashley Mirone Date: Mon, Dec 1, 2025 at 8:24=E2=80=AFAM Subject: December B2B Toolkit To: December Toolkit *Seasonal Playbook Rollout: Acute Needs Season* *Key Marketing Dates* - Women=E2=80=99s Brain Health Day - Dec 2 - International Day of Persons with Disabilities - Dec 3 - Hanukkah - Dec 14 - Dec 22 - Christmas - Dec 25 - Boxing Day - Dec 26 (CAN) - Kwanzaa - Dec 26 - Jan 1 *Sales Tools* Seasonal Playbook: Acute Need Season (Dec-Feb) Moving Away From =E2=80=9CMore =3D Better=E2=80=9D to allow Sales Nation to= focus on the tools and initiatives that will produce the most traction during the given industry season. For the first time, we will be anchoring to Seasonal and Account-Based Playbooks for 2026, which will allow us to focus on the most impactful tools for longer periods of time. Allowing for more efficient implementation of tools/programming and maximum impact. *Dec - Feb: Acute Need Season * * - ROLLING OUT NOW FOR YOUR USE* Theme: =E2=80=9CLoneliness & seasonal illness starts, hospital discharge, f= amily time raises awareness of issues (holiday triggers)=E2=80=9D *Mar - May: On the Move* Theme: =E2=80=9CConsumers want to make real estate decisions, follow up / c= heck-up activity=E2=80=9D *June - Aug: Respite and Early Start* Theme: =E2=80=9CCaregivers want a break, early adopters wanting additional = support, awareness building and education=E2=80=9D *Sept - Nov: Back to Planning* Theme: =E2=80=9CCaregivers schedules become more structured and support is = needed=E2=80=9D. General Managers - Printing Guide Stickers Thank you for your patience. We have a 4hx6w sticker ready for you to print and insert on the "Important Dates" page of your Life Enrichment Guides for use. *General Managers, * In an effort not to pull the HCLs from visiting accounts, leadership is asking you to please support ordering these stickers for your offices at your earliest convenience. No later than Monday Nov 24 EOD. If there is PTO of a GM, HCL, please take lead. Your team may have a preferred printer locally - please use it if so! Working with someone local/talking to a human tends to produce a faster turnaround time than placing orders online. Guidance to tell a local printer: "*4"H x 6"W stickers, two color. Crop/Bleed is included in the artwork.*" Artwork is attached here. <https:/