Fwd: PROOF Thriving Past 85, What Older Adults Really Need (and Still Want)

From
Ian Belcher <ian.belcher@thekey.com>
To
Corp Business Dev Team <bdcorp@thekey.com>, GeneralManagers <GeneralManagers@thekey.com>, Sales Leadership Team <salesleadership@thekey.com>, Regional Directors <RegionalDirectors@thekey.com>
Date
Fri, 3 Oct 2025 09:25:56 -0700
Folder
INBOX
--0000000000001124ab0640438f97 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Sales Nation and General Managers, Today, we will be sending a Salesforce email drip campaign to your SF contacts. Below is a sample of the email that will be sent, where the sender and signature will all be from your desk to your contacts. The topic is on "Thriving past 85" (US and Canada). We hope this produces responses and meetings for you! Reminder: For any meetings booked from this email, please document in Salesforce with the Tied to Sales Initiative dropdown of "Salesforce Automated Drip Campaign." Have a nice weekend everyone! ---------- Forwarded message --------- From: Ben Kinder Date: Thu, Oct 2, 2025 at 5:31=E2=80=AFPM Subject: PROOF Thriving Past 85, What Older Adults Really Need (and Still Want) To: Discover the surprising keys to joy, health, and independence after 85. [image: Image placeholder] Today=E2=80=99s 85+ adults are living longer Hello Ian, The fastest growing age group in North America is adults aged 85 and older. Older adults are not simply =E2=80=9Cslowing down=E2=80=9D - they=E2=80=99r= e thinkers, artists, bridge players, volunteers, and wisdom keepers. Many are managing physical or cognitive changes but remain deeply engaged in life. At this stage, care needs are more layered, for example: - Aches and medications exist, but curiosity stays strong - Mobility may shift, but humor and dignity still matter. - They may need extra support but the delivery is just as important as the task This is where thoughtful, person-centered care makes the difference *What Great Care Looks Like at 85+* - *Routines* that protect sleep, cognition, hydration, and independence - *Emotionally attuned caregivers* not just helpers, but companions - *Daily moments* of conversation, creativity, music, or reflection - *Maintained identity* while receiving personalized support *How TheKey Supports this Generation:* - *Balanced Care Method=E2=84=A2:* Our whole-person approach includes mo= vement, nutrition, connection, and cognitive stimulation - *CareMatch=E2=84=A2:* A proprietary approach to pairing clients with t= he right caregivers, not just based on skillset, but personality and rhythm That=E2=80=99s why TheKey is the preferred home care partner for many of th= e healthcare providers and trusted advisors supporting our aging population across North America. *Read Full Article * *Final Thought* At 85 and beyond, life still holds potential, humor, connection, and purpose. The difference is in how care is delivered and whether it honors the full person behind the support. Let=E2=80=99s schedule a time to meet a= nd explore how we can help make that possible. Schedule a Meeting <benjamin.kinder@thekey.com?subject=3DSchedule%20a%20Meeting%3A%20Thriving%= 20Past%2085&body=3DH