Hi Timonty,
Yes, who would you like us to give access to for those locations?
Sincerely,
On Fri, Feb 11, 2022 at 11:33 AM Timothy Thomas <tt@homecareassistance.com>
wrote:
> Hi Alexa,
>
> On that topic, are we able to get access to the CMS systems for Vancouver,
> Calgary and Winnipeg (when they come over) so that we can continue to post
> blog content?
>
> Thanks
> Tim
>
> On Fri, Feb 11, 2022 at 2:29 PM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
>> Hi Lindsey and Dennis,
>>
>> The last thing we will need to get ads up and running on March 1 is
>> access to the existing website and having the domain and hosting
>> transferred by February 25th. Can you please connect me with SABA to get
>> that ball rolling? They know you aren't renewing your contract, correct?
>>
>> Sincerely,
>>
>> On Fri, Jan 28, 2022 at 2:16 PM Alexa Graziani <
>> agraziani@homecareassistance.com> wrote:
>>
>>> The lead info is really helpful, it looks like you received 19
>>> calls/forms attributed to paid ads in Q4 and 1 client + 10 calls from
>>> organic and 1 client.
>>>
>>> So far this month you've seen 8 from Ads and 3 from organic with 1 total
>>> client so we will use that as a baseline for lead/client volume. Thanks!
>>>
>>> On Fri, Jan 28, 2022 at 2:11 PM Alexa Graziani <
>>> agraziani@homecareassistance.com> wrote:
>>>
>>>> Hi Lindsey,
>>>>
>>>> Thank you and understood.
>>>>
>>>> No need to dive into Facebook. I just wanted to get a gauge if you
>>>> could sense any callers had seen Facebook ads.
>>>>
>>>> As for the competitors/AL communities, please send a list and we can
>>>> test those.
>>>>
>>>> Sincerely,
>>>>
>>>> On Fri, Jan 28, 2022 at 1:50 PM Lindsey Fancy <
>>>> lfancy@homecareassistance.com> wrote:
>>>>
>>>>> Hi Alexa,
>>>>>
>>>>> I have attached a download of our lead flow report from ClearCare from
>>>>> January 1, 2021 to today. I will give this with the caveat that for at
>>>>> least the first half of the year 2021, leads were inconsistently tracked. I
>>>>> believe this got better during the latter half of the year and improved
>>>>> substantially in the 4th quarter.
>>>>>
>>>>> Our office just had our SalesForce training today so we will be moving
>>>>> over to that system in advance of your 3/1 start date.
>>>>>
>>>>> We can only speculate as to what "competitor A" and "competitor B" is.
>>>>> I know they were doing some utilization of high end assisted living names.
>>>>> I would imagine they were also using direct competitor's names. I am not
>>>>> sure if you would like to do both of these things but we can certainly help
>>>>> with providing you the names of our best competitors and communities which
>>>>> we would often find our clients in, if you would like.
>>>>>
>>>>> I can also look further into the Facebook side of things, if you would
>>>>> like. I can't say we really have much insight into this right now. It has
>>>>> been a long time since Hafiz has had a call with us on any of this.
>>>>>
>>>>> Hope this is helpful.
>>>>>
>>>>> Have a great weekend,
>>>>>
>>>>> Lindsey
>>>>>
>>>>> On Fri, Jan 28, 2022 at 1:59 PM Alexa Graziani <
>>>>> agraziani@homecareassistance.com> wrote:
>>>>>
>>>>>> Hi Lindsey and Dennis,
>>>>>>
>>>>>> I'm excited to launch paid advertising for Winnipeg with
>>>>>> corporate 3/1! I've reviewed your Google Ads, Facebook Ads, and Google
>>>>>> Analytics from SABA's dashboard. Below is my analysis. I'm sharing this to
>>>>>> see if you agree or have any caveats to add so that we all start on the
>>>>>> same page.
>>>>>>
>>>>>> How is your office currently tracking leads/assessments/clients?
>>>>>> That's ultimately what we will want to track. Are you on Salesforce yet?
>>>>>> Can you share your average consumer lead and client start numbers for 2021
>>>>>> and so far this month?
>>>>>>
>>>>>> *Avg Monthly Results for Google Ads 2021*
>>>>>>
>>>>>> - Paid Search
>>>>>> - *This will be our focus for your location*
>>>>>> - SABA spent around $2,500 per month and generated around
>>>>>> 15 conversions per month ~$166/conversion
>>>>>> - We are seeing around $275 cost per conversion for our
>>>>>> Canadian locations right now. Therefore, we will start our budget at $5,000
>>>>>> for your location as we ramp up the new campaign.
>>>>>> - paid URL will mirror Vancouver's here
>>>>>> <https://homecareassistance.com/choose-home-care-assistance>
>>>>>> - Question - Do you know who is in competitor A and B
>>>>>> groupings? How do the competitor calls seem to convert?
>>>>>> - Display advertising generated a lot of impressions but few
>>>>>> conversions. We will not be running display advertising for your location.
>>>>>> - It looks like you ran caregiver recruitment ads in 2021 but
>>>>>> stopped them in 2022. We will not be running caregiver recruitment ads for
>>>>>> your location.
>>>>>> - Around $4000 was spent on Youtube without any conversions. We
>>>>>> will not be running Youtube advertising for your location.
>>>>>>
>>>>>> *Average Google Analytics Metrics for 2021*
>>>>>>
>>>>>> - 57% of pageviews came from organic search (~2,500 per month)
>>>>>> - We will not be changing your website so this should stay
>>>>>> steady
>>>>>> - For January 2022 it looks like you'll hit 3,000
>>>>>> pageviews (increased to 61% of traffic)
>>>>>> - 18% of pageviews came from paid search (~750 per month)
>>>>>> - For January 2022 it looks like you'll hit 1,000 pageviews
>>>>>> (increased to 21% of traffic)
>>>>>>
>>>>>> *Facebook: *
>>>>>>
>>>>>> - *Current State:* Running a client acquisition campaign getting
>>>>>> 301 clicks. We cannot see past clicks based on SABA's dashboard. Any
>>>>>> insight you can provide from what you've heard on calls or how you're
>>>>>> dispositioning the calls?
>>>>>> - *Corporate action:* We will not be running Facebook advertising
>>>>>> for your location.
>>>>>>
>>>>>>
>>>>>> Sincerely,
>>>>>>
>>>>>> On Wed, Jan 26, 2022 at 9:35 AM Alexa Graziani <
>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>
>>>>>>> Hi Audra and Lindsey,
>>>>>>>
>>>>>>> Any updates here?
>>>>>>>
>>>>>>> Thanks,
>>>>>>>
>>>>>>> On Fri, Jan 21, 2022 at 3:17 PM Alexa Graziani <
>>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>>
>>>>>>>> Hi Audra and Lindsey,
>>>>>>>>
>>>>>>>> Let's get rocking!
>>>>>>>>
>>>>>>>> The main thing is that we will need to transfer the website
>>>>>>>> domain/hosting from the existing accounts to ours before we can launch paid
>>>>>>>> advertising. Can you please put us in touch with Hafiz/team about this so
>>>>>>>> we can get that started?
>>>>>>>>
>>>>>>>> Lindsey, can you send your SABA login information, please? Based on
>>>>>>>> that I can finalize some campaign details and get us ready for a 3/1 target
>>>>>>>> launch date.
>>>>>>>>
>>>>>>>> Below is some info for our campaign to review:
>>>>>>>>
>>>>>>>> Zips - do you have a breakdown of which zips we should target?
>>>>>>>> Phone - 204-819-4068 - Is this correct?
>>>>>>>> Budget - Will confirm after I look at your account
>>>>>>>> The paid URL will be as follows (not set up yet but it will mirror
>>>>>>>> Vancouver's here
>>>>>>>> <https://homecareassistance.com/choose-home-care-assistance>)
>>>>>>>>
>>>>>>>> - https://care.homecareassistancewinnipeg.ca/home-care
>>>>>>>> <https://care.homecareassistancevancouver.ca/home-care>
>>>>>>>>
>>>>>>>>
>>>>>>>> On Fri, Jan 21, 2022 at 9:52 AM Audra Williams <
>>>>>>>> audraw@homecareassistance.com> wrote:
>>>>>>>>
>>>>>>>>> Hi Alexa!
>>>>>>>>>
>>>>>>>>> I wanted to see where we are at with moving Winnipeg over to our
>>>>>>>>> marketing since the SABA contract is only through the end of February.
>>>>>>>>>
>>>>>>>>> Please let us know what the next steps are for this.
>>>>>>>>>
>>>>>>>>> Best,
>>>>>>>>>
>>>>>>>>> --
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> *Audra N. Williams BHA, LPN*
>>>>>>>>> *Director of Business Support*Home Care Assistance
>>>>>>>>>
>>>>>>>>> Direct: 425-757-7027 <415-603-0574>
>>>>>>>>> 1025 108th Ave. NE
>>>>>>>>> Bellevue, WA 98004
>>>>>>>>> homecareassistance.com <https://homecareassistance.com/bellevue>
>>>>>>>>> ---
>>>>>>>>> Read Our Testimonials <https://homecareassistance.com/reviews>
>>>>>>>>> Join Our Newsletter
>>>>>>>>> <https://homecareassistance.com/healthy-longevity-newsletter>
>>>>>>>>> We Are Hiring! <https://homecareassistance.com/careers>
>>>>>>>>> <https://www.linkedin.com/in/francie-bedinger-3955488/>
>>>>>>>>> <https://www.facebook.com/HomeCareAssistance/>
>>>>>>>>> <https://www.yelp.com/biz/home-care-assistance-marin-kentfield>
>>>>>>>>> <https://homecareassistance.com/>
>>>>>>>>> *Champions of Aging Well*[image: image.png]
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Alexa Graziani
>>>>>>>> Growth Marketing Manager
>>>>>>>> Home Care Assistance
>>>>>>>> Office: 650-462-9501
>>>>>>>> Mobile: 415-840-4233
>>>>>>>> Fax: 650-462-9501
>>>>>>>>
>>>>>>>> www.HomeCareAssistance.com <https://homecareassistance.com/>
>>>>>>>>
>>>>>>>>
>>>>>>>> Champions of Longevity
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Alexa Graziani
>>>>>>> Growth Marketing Manager
>>>>>>> Home Care Assistance
>>>>>>> Office: 650-462-9501
>>>>>>> Mobile: 415-840-4233
>>>>>>> Fax: 650-462-9501
>>>>>>>
>>>>>>> www.HomeCareAssistance.com <https://homecareassistance.com/>
>>>>>>>
>>>>>>>
>>>>>>> Champions of Longevity
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Alexa Graziani
>>>>>> Growth Marketing Manager
>>>>>> Home Care Assistance
>>>>>> Office: 650-462-9501
>>>>>> Mobile: 415-840-4233
>>>>>> Fax: 650-462-9501
>>>>>>
>>>>>> www.HomeCareAssistance.com <https://homecareassistance.com/>
>>>>>