--000000000000614a220648d82139 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Tim, Here are my initial points of feedback: - We need to use the correct logo - At 1:16 they mispronounce "confidently" - Can we change "smarter care" to "smart technology for safer care" For usage, are you envisioning just sending this to existing Tier 1 and 2 clients as an attachment? We can't embed videos in an email without hosting it somewhere public so there's no way to gate it for just Tier 1 and Tier 2. I would recommend we change the script to say something like "available exclusively to TheKey clients - ask for your lead homecare advisor for details" and we can have "some exclusions apply" written on the visuals. It would also be great to get a :06 and :30 version that could be used for ads. We will also need to review the asset with Shadi and legal. Let me know if you have questions on the above. Emma On Wed, Jan 14, 2026 at 5:20=E2=80=AFPM Timothy Thomas wrot= e: > That=E2=80=99s a good call out. The intention is to include with Tier 1s = and 2s. > > On Wed, Jan 14, 2026 at 4:54=E2=80=AFPM Chris Gerard > wrote: > >> It says "Lifeguard is included in every care plan with TheKey". Can we >> really say that? >> >> On Wed, Jan 14, 2026 at 4:31=E2=80=AFPM Timothy Thomas w= rote: >> >>> Hi Emma, >>> >>> Lifeguard just sent me a new cobranded marketing video. Let me know you= r >>> thoughts and if we=E2=80=99re approved to begin distributing it to pros= pects. >>> >>> Thanks. >>> >>> >> >> -- >> Kind Regards, >> >> >> *Chris Gerard* >> CEO | *TheKey* >> Mobile: 817-313-7913 >> [image: TheKey] >> > --000000000000614a220648d82139 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Tim, Here are my initial points = of feedback: We need to use the correct logo At 1:16 th= ey mispronounce "confidently" Can we change "smarter= care" to "smart technology for safer care" For usage, are you envisioning just sending this to existing Tier 1 and= 2 clients as an attachment? We can't embed videos in an email without = hosting it somewhere public so there's no way to gate it for just Tier = 1 and Tier 2.=C2=A0 I would recommend we change th= e script to say something like "available exclusively to TheKey client= s - ask for your lead homecare advisor for details" and we can have &q= uot;some exclusions apply" written on the visuals.=C2=A0 It would also be great to get a :06 and :30 version that could = be used for ads.=C2=A0 We will also need to review= the asset with Shadi and legal.=C2=A0 Let me know= if you=C2=A0have questions on the above.=C2=A0 Emma On Wed, Jan 14, 2026 at 5:20=E2=80=AFPM Timothy Thomas <= tt@thekey.com > wr= ote: That=E2=80=99s a good call out. The intention is to include with Tie= r 1s and 2s. On Wed, Jan 14, 2026 at 4:54=E2=80=AFPM Chris Gerard < chris.gerard@th= ekey.com > wrote: It says "Lifeguard