Re: Winback Program

From
Audra Williams <audraw@thekey.com>
To
Kimberly Guerci <kguerci@thekey.com>
CC
Chris Gerard <chris.gerard@thekey.com>, Regional Directors <RegionalDirectors@thekey.com>, Shadi Gholizadeh <shadi@thekey.com>, Renee Drobek <renee.drobek@thekey.com>
Date
Wed, 18 Feb 2026 07:51:23 -0800
Folder
INBOX
--0000000000001a0f35064b1b2b1d Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi All! Here was the SOP that was created. If we could get these to come out monthly instead of quarterly that would also be helpful. https://docs.google.com/document/d/1tpT3Vn3uaH9edvi12F3xRVnesBryzTUBfFrMdzx= Rgfs/edit?usp=3Dsharing Best, On Wed, Feb 18, 2026 at 7:46=E2=80=AFAM Kimberly Guerci wrote: > Morning! As I remember, the process was as follows: > > - Each location received a spreadsheet of deactivated clients for a > specified date range > - Local teams reviewed for clients who expired or left for an incident > not recoverable(i.e, theft) > - CSMs were assigned a list to call > - All call attempts(I believe at least 3) and dispostion were > documented in the spreadsheet. > - Winbacks were either tagged or tracked as we were using this as a > SPIFF also at one point > > Anyone who remembers differently, please correct me. > > On Wed, Feb 18, 2026 at 9:13=E2=80=AFAM Chris Gerard > wrote: > >> Renee and RDs- >> >> During our growth calls, the teams did really good work staying on-top o= f >> our winback outreach. I know we had a list emailed to the sites with na= mes >> to reach out to based on certain criteria. Last year, we generated over >> $3.5 million in winbacks. >> >> I'm concerned this isn't happening consistently and with the same focus >> as it was during the growth calls. We need to get back to a formal proc= ess >> that we can monitor the compliance and results from. >> >> I got some feedback from some RDs on some flaws with either the list >> creation or the frequency of the email lists. >> >> Can we start by getting grounded in a couple of ways? >> >> -What was the process for the email list to be distributed (how did we >> choose the names, what was the frequency, etc...) >> >> -What was the process for the field to act on the list? (did they call, >> how many times, how did we track, etc...). >> >> -What was the process of documentin

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