Sorry no, access to the website for Canadian locations once we move the
domain and hosting to our account - for blog posting.
On Mon, Feb 14, 2022 at 2:08 PM Timothy Thomas <tt@homecareassistance.com>
wrote:
> To confirm, access to Saba's platform? For Winnipeg?
>
> Lindsey Fancy and I would be great.
>
> Thanks
>
> On Mon, Feb 14, 2022 at 4:54 PM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
>> Hi Timonty,
>>
>> Yes, who would you like us to give access to for those locations?
>>
>> Sincerely,
>>
>> On Fri, Feb 11, 2022 at 11:33 AM Timothy Thomas <
>> tt@homecareassistance.com> wrote:
>>
>>> Hi Alexa,
>>>
>>> On that topic, are we able to get access to the CMS systems for
>>> Vancouver, Calgary and Winnipeg (when they come over) so that we can
>>> continue to post blog content?
>>>
>>> Thanks
>>> Tim
>>>
>>> On Fri, Feb 11, 2022 at 2:29 PM Alexa Graziani <
>>> agraziani@homecareassistance.com> wrote:
>>>
>>>> Hi Lindsey and Dennis,
>>>>
>>>> The last thing we will need to get ads up and running on March 1 is
>>>> access to the existing website and having the domain and hosting
>>>> transferred by February 25th. Can you please connect me with SABA to get
>>>> that ball rolling? They know you aren't renewing your contract, correct?
>>>>
>>>> Sincerely,
>>>>
>>>> On Fri, Jan 28, 2022 at 2:16 PM Alexa Graziani <
>>>> agraziani@homecareassistance.com> wrote:
>>>>
>>>>> The lead info is really helpful, it looks like you received 19
>>>>> calls/forms attributed to paid ads in Q4 and 1 client + 10 calls from
>>>>> organic and 1 client.
>>>>>
>>>>> So far this month you've seen 8 from Ads and 3 from organic with 1
>>>>> total client so we will use that as a baseline for lead/client volume.
>>>>> Thanks!
>>>>>
>>>>> On Fri, Jan 28, 2022 at 2:11 PM Alexa Graziani <
>>>>> agraziani@homecareassistance.com> wrote:
>>>>>
>>>>>> Hi Lindsey,
>>>>>>
>>>>>> Thank you and understood.
>>>>>>
>>>>>> No need to dive into Facebook. I just wanted to get a gauge if you
>>>>>> could sense any callers had seen Facebook ads.
>>>>>>
>>>>>> As for the competitors/AL communities, please send a list and we can
>>>>>> test those.
>>>>>>
>>>>>> Sincerely,
>>>>>>
>>>>>> On Fri, Jan 28, 2022 at 1:50 PM Lindsey Fancy <
>>>>>> lfancy@homecareassistance.com> wrote:
>>>>>>
>>>>>>> Hi Alexa,
>>>>>>>
>>>>>>> I have attached a download of our lead flow report from ClearCare
>>>>>>> from January 1, 2021 to today. I will give this with the caveat that for at
>>>>>>> least the first half of the year 2021, leads were inconsistently tracked. I
>>>>>>> believe this got better during the latter half of the year and improved
>>>>>>> substantially in the 4th quarter.
>>>>>>>
>>>>>>> Our office just had our SalesForce training today so we will be
>>>>>>> moving over to that system in advance of your 3/1 start date.
>>>>>>>
>>>>>>> We can only speculate as to what "competitor A" and "competitor B"
>>>>>>> is. I know they were doing some utilization of high end assisted living
>>>>>>> names. I would imagine they were also using direct competitor's names. I am
>>>>>>> not sure if you would like to do both of these things but we can certainly
>>>>>>> help with providing you the names of our best competitors and communities
>>>>>>> which we would often find our clients in, if you would like.
>>>>>>>
>>>>>>> I can also look further into the Facebook side of things, if you
>>>>>>> would like. I can't say we really have much insight into this right now. It
>>>>>>> has been a long time since Hafiz has had a call with us on any of this.
>>>>>>>
>>>>>>> Hope this is helpful.
>>>>>>>
>>>>>>> Have a great weekend,
>>>>>>>
>>>>>>> Lindsey
>>>>>>>
>>>>>>> On Fri, Jan 28, 2022 at 1:59 PM Alexa Graziani <
>>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>>
>>>>>>>> Hi Lindsey and Dennis,
>>>>>>>>
>>>>>>>> I'm excited to launch paid advertising for Winnipeg with
>>>>>>>> corporate 3/1! I've reviewed your Google Ads, Facebook Ads, and Google
>>>>>>>> Analytics from SABA's dashboard. Below is my analysis. I'm sharing this to
>>>>>>>> see if you agree or have any caveats to add so that we all start on the
>>>>>>>> same page.
>>>>>>>>
>>>>>>>> How is your office currently tracking leads/assessments/clients?
>>>>>>>> That's ultimately what we will want to track. Are you on Salesforce yet?
>>>>>>>> Can you share your average consumer lead and client start numbers for 2021
>>>>>>>> and so far this month?
>>>>>>>>
>>>>>>>> *Avg Monthly Results for Google Ads 2021*
>>>>>>>>
>>>>>>>> - Paid Search
>>>>>>>> - *This will be our focus for your location*
>>>>>>>> - SABA spent around $2,500 per month and generated around
>>>>>>>> 15 conversions per month ~$166/conversion
>>>>>>>> - We are seeing around $275 cost per conversion for our
>>>>>>>> Canadian locations right now. Therefore, we will start our budget at $5,000
>>>>>>>> for your location as we ramp up the new campaign.
>>>>>>>> - paid URL will mirror Vancouver's here
>>>>>>>> <https://homecareassistance.com/choose-home-care-assistance>
>>>>>>>> - Question - Do you know who is in competitor A and B
>>>>>>>> groupings? How do the competitor calls seem to convert?
>>>>>>>> - Display advertising generated a lot of impressions but few
>>>>>>>> conversions. We will not be running display advertising for your location.
>>>>>>>> - It looks like you ran caregiver recruitment ads in 2021 but
>>>>>>>> stopped them in 2022. We will not be running caregiver recruitment ads for
>>>>>>>> your location.
>>>>>>>> - Around $4000 was spent on Youtube without any conversions. We
>>>>>>>> will not be running Youtube advertising for your location.
>>>>>>>>
>>>>>>>> *Average Google Analytics Metrics for 2021*
>>>>>>>>
>>>>>>>> - 57% of pageviews came from organic search (~2,500 per month)
>>>>>>>> - We will not be changing your website so this should stay
>>>>>>>> steady
>>>>>>>> - For January 2022 it looks like you'll hit 3,000
>>>>>>>> pageviews (increased to 61% of traffic)
>>>>>>>> - 18% of pageviews came from paid search (~750 per month)
>>>>>>>> - For January 2022 it looks like you'll hit 1,000 pageviews
>>>>>>>> (increased to 21% of traffic)
>>>>>>>>
>>>>>>>> *Facebook: *
>>>>>>>>
>>>>>>>> - *Current State:* Running a client acquisition campaign
>>>>>>>> getting 301 clicks. We cannot see past clicks based on SABA's dashboard.
>>>>>>>> Any insight you can provide from what you've heard on calls or how you're
>>>>>>>> dispositioning the calls?
>>>>>>>> - *Corporate action:* We will not be running Facebook
>>>>>>>> advertising for your location.
>>>>>>>>
>>>>>>>>
>>>>>>>> Sincerely,
>>>>>>>>
>>>>>>>> On Wed, Jan 26, 2022 at 9:35 AM Alexa Graziani <
>>>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>>>
>>>>>>>>> Hi Audra and Lindsey,
>>>>>>>>>
>>>>>>>>> Any updates here?
>>>>>>>>>
>>>>>>>>> Thanks,
>>>>>>>>>
>>>>>>>>> On Fri, Jan 21, 2022 at 3:17 PM Alexa Graziani <
>>>>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>>>>
>>>>>>>>>> Hi Audra and Lindsey,
>>>>>>>>>>
>>>>>>>>>> Let's get rocking!
>>>>>>>>>>
>>>>>>>>>> The main thing is that we will need to transfer the website
>>>>>>>>>> domain/hosting from the existing accounts to ours before we can launch paid
>>>>>>>>>> advertising. Can you please put us in touch with Hafiz/team about this so
>>>>>>>>>> we can get that started?
>>>>>>>>>>
>>>>>>>>>> Lindsey, can you send your SABA login information, please? Based
>>>>>>>>>> on that I can finalize some campaign details and get us ready for a 3/1
>>>>>>>>>> target launch date.
>>>>>>>>>>
>>>>>>>>>> Below is some info for our campaign to review:
>>>>>>>>>>
>>>>>>>>>> Zips - do you have a breakdown of which zips we should target?
>>>>>>>>>> Phone - 204-819-4068 - Is this correct?
>>>>>>>>>> Budget - Will confirm after I look at your account
>>>>>>>>>> The paid URL will be as follows (not set up yet but it will
>>>>>>>>>> mirror Vancouver's here
>>>>>>>>>> <https://homecareassistance.com/choose-home-care-assistance>)
>>>>>>>>>>
>>>>>>>>>> - https://care.homecareassistancewinnipeg.ca/home-care
>>>>>>>>>> <https://care.homecareassistancevancouver.ca/home-care>
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> On Fri, Jan 21, 2022 at 9:52 AM Audra Williams <
>>>>>>>>>> audraw@homecareassistance.com> wrote:
>>>>>>>>>>
>>>>>>>>>>> Hi Alexa!
>>>>>>>>>>>
>>>>>>>>>>> I wanted to see where we are at with moving Winnipeg over to our
>>>>>>>>>>> marketing since the SABA contract is only through the end of February.
>>>>>>>>>>>
>>>>>>>>>>> Please let us know what the next steps are for this.
>>>>>>>>>>>
>>>>>>>>>>> Best,
>>>>>>>>>>>
>>>>>>>>>>> --
>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> *Audra N. Williams BHA, LPN*
>>>>>>>>>>> *Director of Business Support*Home Care Assistance
>>>>>>>>>>>
>>>>>>>>>>> Direct: 425-757-7027 <415-603-0574>
>>>>>>>>>>> 1025 108th Ave. NE
>>>>>>>>>>> Bellevue, WA 98004
>>>>>>>>>>> homecareassistance.com <https://homecareassistance.com/bellevue>
>>>>>>>>>>> ---
>>>>>>>>>>> Read Our Testimonials <https://homecareassistance.com/reviews>
>>>>>>>>>>> Join Our Newsletter
>>>>>>>>>>> <https://homecareassistance.com/healthy-longevity-newsletter>
>>>>>>>>>>> We Are Hiring! <https://homecareassistance.com/careers>
>>>>>>>>>>> <https://www.linkedin.com/in/francie-bedinger-3955488/>
>>>>>>>>>>> <https://www.facebook.com/HomeCareAssistance/>
>>>>>>>>>>> <https://www.yelp.com/biz/home-care-assistance-marin-kentfield>
>>>>>>>>>>> <https://homecareassistance.com/>
>>>>>>>>>>> *Champions of Aging Well*[image: image.png]
>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> --
>>>>>>>>>> Alexa Graziani
>>>>>>>>>> Growth Marketing Manager