Re: Montreal Planful

From
Tyrone Butts <tyrone.butts@thekey.com>
To
Joey Taylor <joey.taylor@thekey.com>
CC
Timothy Thomas <tt@thekey.com>
Date
Mon, 21 Jul 2025 14
Folder
INBOX
Hi Joey

Accounting accrues what they believe will be your accrual for the month
based on historical trends. Then the following months they true up those
numbers if it wasn't met. So accounting does true ups in the following
months to account for actuals that hit the prior months. And this month
looks to have affected a lot of sites ( @Timothy Thomas <tt@thekey.com> )
you will hear this repeated in almost every region for the ME review.

As far as marketing media this is an initiative rolled out that marketing
has gotten approved from the higher ups. That number is backed out when
paying keys so it's not anything to worry about for the remainder of the
year.

Best
Tyrone

On Fri, Jul 18, 2025 at 10:26 AM Joey Taylor <joey.taylor@thekey.com> wrote:

> Good Morning Tyrone,
>
> I had a couple questions concerning the Montreal P&L for June and May:
> *June:*
> - Bonus was $18,000 (highest of the year) but Montreal did not get any
> bonuses/Keys for the month prior. Where does this amount come from?
> *May: *
> *- *Marketing Media was $13,000. This number has never been so high. Is
> there a breakdown on the spend?
>
> Thank you,
>
> Joey Taylor
>
> *Directeur Général/**General Manager*
>
> 514-907-5065
>
> TheKey.ca   <https://thekey.ca/>
>
> [image: TheKey]
>

Thank You,
Tyrone Buts

*Tyrone Butts*
*Manager of FP&A*
*(M) 973-270-1775*

[image: TheKey]

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