Oh and one more thing - should we add the Alberta Health logo or keep it
TheKey branded?
On Thu, Nov 9, 2023 at 9:03 AM Megan Heinen <mheinen@thekey.com> wrote:
> Sounds good! My one thought was that the fact it's free isn't strong
> enough...but at the same time that msg degrades our high-end brand a bit,
> so it might be perfect the way it is. Let me know, thanks!
>
> Megan
>
> On Thu, Nov 9, 2023 at 9:00 AM Timothy Thomas <tt@thekey.com> wrote:
>
>> Looks fantastic. I'll review the copy with Chuck / Chen and let you know
>> if we have any changes.
>>
>> Great job though!
>>
>> On Thu, Nov 9, 2023 at 11:50 AM Megan Heinen <mheinen@thekey.com> wrote:
>>
>>> And here is the postcard! I think it turned out great!!
>>>
>>> On Thu, Nov 9, 2023 at 8:47 AM Megan Heinen <mheinen@thekey.com> wrote:
>>>
>>>> Here is the updated flyer. Please confirm it looks okay!
>>>>
>>>> On Wed, Nov 8, 2023 at 1:56 PM Megan Heinen <mheinen@thekey.com> wrote:
>>>>
>>>>> Weird. How do they do that?? How do they know where to drop?
>>>>>
>>>>> On Wed, Nov 8, 2023 at 1:55 PM Chuck Terlesky (Home Care Assistance) <
>>>>> cterlesky@thekey.com> wrote:
>>>>>
>>>>>> There won’t be a blank space for address - it will be just a mailbox
>>>>>> drop- not a specific address on the postcard.
>>>>>>
>>>>>> Chuck Terlesky
>>>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>>>
>>>>>> Office Calgary: 403-301-3777
>>>>>> Office Winnipeg: 204-489-6000
>>>>>>
>>>>>> ---
>>>>>>
>>>>>>
>>>>>>
>>>>>> TheKey.ca <https://thekey.ca/>
>>>>>>
>>>>>> [image: TheKey]
>>>>>>
>>>>>> On Nov 8, 2023, at 2:39 PM, Megan Heinen <mheinen@thekey.com> wrote:
>>>>>>
>>>>>>
>>>>>> Do you have design specs for the postcard art from the printer? Like
>>>>>> with blank space for indicia and addresses identified?
>>>>>>
>>>>>> On Wed, Nov 8, 2023 at 1:36 PM Megan Heinen <mheinen@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Yep, waiting on the # and URL. I will take a stab at design for now!
>>>>>>> Thank you!
>>>>>>>
>>>>>>> On Wed, Nov 8, 2023 at 1:33 PM Chuck Terlesky <cterlesky@thekey.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> I think the edits you made are perfect. I would just adjust the
>>>>>>>> statement in the last line.
>>>>>>>>
>>>>>>>> On Wed, Nov 8, 2023 at 2:17 PM Megan Heinen <mheinen@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> I made a bunch of edits. Can you please take a look and let me
>>>>>>>>> know if you think I cut anything too essential. Please note that a lot of
>>>>>>>>> this detail will be included on the landing page.
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4ulGf1Z3vZYpWg/edit
>>>>>>>>>
>>>>>>>>> On Wed, Nov 8, 2023 at 1:11 PM Megan Heinen <mheinen@thekey.com>
>>>>>>>>> wrote:
>>>>>>>>>
>>>>>>>>>> Okay let's try it! And if we get traction, we can think about
>>>>>>>>>> other versions.
>>>>>>>>>>
>>>>>>>>>> On Wed, Nov 8, 2023 at 1:07 PM Chuck Terlesky <
>>>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>>>
>>>>>>>>>>> The cost of delivering a postcard to me makes more sense. Once
>>>>>>>>>>> we go over the postcard size, it gets much more expensive. I like the idea,
>>>>>>>>>>> so I'm hopeful the postcard will bring in some extra clients to justify a
>>>>>>>>>>> bigger budget—just my two cents.
>>>>>>>>>>>
>>>>>>>>>>> On Wed, Nov 8, 2023 at 1:57 PM Megan Heinen <mheinen@thekey.com>
>>>>>>>>>>> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> Question. As I am in here editing, do you think a postcard
>>>>>>>>>>>> makes sense - or a more formal form letter? We don't want to do anything
>>>>>>>>>>>> fishy, but I wonder if a letter will allow us to put more detail, but also
>>>>>>>>>>>> give the impression we are more of an official solution. What do you think?
>>>>>>>>>>>>
>>>>>>>>>>>> On Wed, Nov 8, 2023 at 10:36 AM Timothy Thomas <tt@thekey.com>
>>>>>>>>>>>> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> Sounds good, thank you.
>>>>>>>>>>>>>
>>>>>>>>>>>>> On Wed, Nov 8, 2023 at 12:59 PM Megan Heinen <
>>>>>>>>>>>>> mheinen@thekey.com> wrote:
>>>>>>>>>>>>>
>>>>>>>>>>>>>> This is really good and I have a few suggestions. This copy
>>>>>>>>>>>>>> is probably better suited for the landing page, as it's simply TOO much for
>>>>>>>>>>>>>> a direct mail piece. Let take a stab and get back to you guys.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> On Tue, Nov 7, 2023 at 8:36 AM Timothy Thomas <tt@thekey.com>
>>>>>>>>>>>>>> wrote:
>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> Hi Megan,
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> Chuck and I polished the direct mail piece copy, take a look
>>>>>>>>>>>>>>> and let me know what you think -
>>>>>>>>>>>>>>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4ulGf1Z3vZYpWg/edit?usp=sharing
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> Thanks!
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> --
>>>>>>>>>>>>>>> Tim Thomas
>>>>>>>>>>>>>>> Head of Canada Division
>>>>>>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>>>>>>>>> (514) 591-9387
>>>>>>>>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> --
>>>>>>>>>>>>> Tim Thomas
>>>>>>>>>>>>> Head of Canada Division
>>>>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>>>>>>> (514) 591-9387
>>>>>>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> --
>>>>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>>>>>>>>
>>>>>>>>>>> 403-301-3777
>>>>>>>>>>>
>>>>>>>>>>> TheKey.ca <https://thekey.ca/>
>>>>>>>>>>>
>>>>>>>>>>> [image: TheKey]
>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>>>>>
>>>>>>>> 403-301-3777
>>>>>>>>
>>>>>>>> TheKey.ca <https://thekey.ca/>
>>>>>>>>
>>>>>>>> [image: TheKey]
>>>>>>>>
>>>>>>>>
>>
>> --
>> Tim Thomas
>> Head of Canada Division
>> *Please note my email has changed:*
>> tt@TheKey.com <tt@thekey.com>
>> (514) 591-9387
>> TheKey.ca <https://www.thekey.ca/>
>> [image: TheKey] <https://www.thekey.com/>
>>
>