Re: CA Blog Content Kick Off

From
Natalya Corbin <natalya.corbin@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Emma Zumsen <emma.zumsen@thekey.com>, Val Arismendi <val.arismendi@thekey.com>, Phil Chanda <phil.chanda@thekey.com>, Stewart Mason <stewart.mason@thekey.com>
Date
hu, 28 Aug 2025 10
Folder
INBOX
Hi Timothy,

Thanks a lot for all the feedback! We'll review carefully and address where
necessary.

Best,
Natalya

On Wed, Aug 27, 2025 at 1:37 PM Timothy Thomas <tt@thekey.com> wrote:

> Looks like my GPT'ing might have been wrong on the tax credit, 38% does
> seem to be correct, but not the $6000. See below. I'll leave the rest to
> you.
>
> Also for content like this, is it worthwhile having some type of
> disclaimer around the accuracy of the data and to always consult an
> accountant etc..
>
> *Current Tax Credit Rate: 38%*
>
>
> According to Revenu Québec, this refundable tax credit is calculated at *38%
> of eligible expenses* for seniors aged 70 or over  .
>
>
> A reliable external guide confirms the same rate and notes that it may
> increase by *1% per year until reaching 40% in 2026*  .
>
> ------------------------------
>
> *Maximum Annual Benefits (2024)*
>
>
> Based on Revenu Québec’s stipulations:
>
>
>    -
>
>    *Single non-dependent senior:*
>
>    -
>
>       Eligible expenses up to $19,500 → Credit up to $7,410 (38% of
>       $19,500)
>
>    -
>
>    *Single dependent senior:*
>
>    -
>
>       Eligible expenses up to $25,500 → Credit up to $9,690
>
>    -
>
>    *Couple of non-dependent seniors:*
>
>    -
>
>       Eligible expenses up to $39,000 → Credit up to $14,820
>
>    -
>
>    *Couple with one dependent senior and one non-dependent senior:*
>
>    -
>
>       Eligible expenses up to $45,000 → Credit up to $17,100
>
>    -
>
>    *Couple of dependent seniors:*
>
>    -
>
>       Eligible expenses up to $51,000 → Credit up to $19,380
>
>
> ------------------------------
>
> *Summary Table*
>
> *Situation*
>
> *Expense Limit*
>
> *Maximum Credit (38%)*
>
> Single, non-dependent senior
>
> $19,500
>
> $7,410
>
> Single, dependent senior
>
> $25,500
>
> $9,690
>
> Couple of non-dependent seniors
>
> $39,000
>
> $14,820
>
> Couple (dependent + non-dependent)
>
> $45,000
>
> $17,100
>
> Couple of dependent seniors
>
> $51,000
>
> $19,380
>
> ------------------------------
>
> So yes, the *38% rate is correct*, and that applies to 2024 claims, based
> on the most current official tax materials. (Some older resources might
> still mention 36% if they haven’t been updated.)
>
> On Wed, Aug 27, 2025 at 12:32 PM Emma Zumsen <emma.zumsen@thekey.com>
> wrote:
>
>> Thanks for the quick turn replies, Tim
>>
>> On Wed, Aug 27, 2025 at 12:16 PM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Hi Natalya,
>>>
>>> First off, Wow, really well done! I've only had time to read the first
>>> "CLSC Vs Private" but I wanted to get my comments on this on your radar
>>> asap.
>>>
>>> 1. The Quebec tax credit isn't capped at $6000. I included some details
>>> below.
>>>
>>> For residents aged 70 or older, the government provides a refundable tax
>>> credit that covers 36% of eligible home care expenses.
>>> There is a maximum annual expense limit of $40,000 per person, which
>>> means the maximum tax credit is $14,400 per year, per senior.
>>>
>>> 2. In your care example, you created private caregiver shifts of 2 hours
>>> long. In practice that's great however our minimum service levels at TheKey
>>> are 4 hours per shift. It might be prudent to recreate your scenarios under
>>> this assumption so clients don't feel like we did a bait and switch.
>>>
>>> I'll work through the remaining articles asap.
>>> Thanks!
>>> Tim
>>>
>>> On Wed, Aug 27, 2025 at 11:34 AM Natalya Corbin <
>>> natalya.corbin@thekey.com> wrote:
>>>
>>>> Hi Timothy and Phil,
>>>>
>>>> The Montréal articles are ready for your review:
>>>>
>>>>
>>>>    - CLSC vs. Private Home Care in Montréal: What’s Covered and What
>>>>    Families Add
>>>>    <https://docs.google.com/document/d/1URADUGeTQUQA0Gkaoc3xj4n0FXgePzldC8bAY8t6V70/edit?tab=t.0>
>>>>    - Québec Home Care Tax Credit: Step-by-Step Guide to Advance
>>>>    Payments (TPZ-1029.MD.9-V)
>>>>    <https://docs.google.com/document/d/1GciLkazzMxgCxrkqR147gdvZBFtMrhBS1ibR1oe1WSM/edit?tab=t.0>
>>>>    - Dementia Care in Montréal: How to Combine CLSC, 811, and Private
>>>>    Support
>>>>    <https://docs.google.com/document/d/15nDoc1dulIg6nKkLOcq_dysFpR8OOtKnhhb1EDf_N9k/edit?tab=t.0>
>>>>    - Transport Adapté for Seniors: Complete Guide to Accessible
>>>>    Transit in Montréal
>>>>    <https://docs.google.com/document/d/1vhn2Xx3ja2Hmr7zPFta7TQGYhFgIDTOCvzM1ssY9-7U/edit?tab=t.0>
>>>>
>>>> We’ll follow up shortly with the Toronto set as well. Looking forward
>>>> to your feedback!
>>>>
>>>> Best,
>>>> Natalya
>>>>
>>>> On Fri, Aug 22, 2025 at 2:43 PM Natalya Corbin <
>>>> natalya.corbin@thekey.com> wrote:
>>>>
>>>>> Hi Phil and Timothy,
>>>>>
>>>>> Thank you for the quick feedback on the Canadian blog post titles —
>>>>> we’ll be sure to incorporate these adjustments.
>>>>>
>>>>> Wishing you both a great weekend!
>>>>>
>>>>> Best,
>>>>> Natalya
>>>>>
>>>>> On Fri, Aug 22, 2025 at 1:47 PM Timothy Thomas <tt@thekey.com> wrote:
>>>>>
>>>>>> Hi there.
>>>>>>
>>>>>> One comment on Toronto, otherwise this looks fantastic.
>>>>>>
>>>>>> Only feedback I have is that they work Family Managed Home Care into
>>>>>> the verbiage as a subtext to how to access public funding.
>>>>>>
>>>>>> Thanks!
>>>>>>
>>>>>>
>>>>>> On Thu, Aug 14, 2025 at 6:54 PM Natalya Corbin <
>>>>>> natalya.corbin@thekey.com> wrote:
>>>>>>
>>>>>>> Hi Timothy,
>>>>>>>
>>>>>>> This is fantastic—thank you so much!
>>>>>>>
>>>>>>> We’ll follow up in the next few days with a list of suggested blog
>>>>>>> post titles.
>>>>>>>
>>>>>>> Best,
>>>>>>> Natalya
>>>>>>>
>>>>>>> On Thu, Aug 14, 2025 at 2:07 PM Timothy Thomas <tt@thekey.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> *Montréal / Montréal *
>>>>>>>>
>>>>>>>> *Local vocabulary:* CLSC, CIUSSS, SAPA (*Soutien à l’autonomie des
>>>>>>>> personnes âgées*), Info-Santé 811, *soins à domicile*, *maintien à
>>>>>>>> domicile*, STM *transport adapté*.
>>>>>>>>
>>>>>>>> *Public navigation (what families actually do):* Call *Info-Santé/Info-Social
>>>>>>>> 811* for triage, then connect with the local *CLSC / CIUSSS*
>>>>>>>> home-support teams (SAPA) for assessment and publicly funded services;
>>>>>>>> layer private hours for continuity and longer visits.
>>>>>>>>
>>>>>>>>
>>>>>>>> *Funding to feature prominently (and update annually):*
>>>>>>>>
>>>>>>>>
>>>>>>>>    -
>>>>>>>>
>>>>>>>>    *Tax Credit for Home-Support Services for Seniors (CMD)* – age
>>>>>>>>    70+, refundable; advance payments available (TPZ-1029.MD.9-V). Create
>>>>>>>>    calculator + checklist content.
>>>>>>>>    -
>>>>>>>>
>>>>>>>>    “How to start” guides for *CLSC/CIUSSS soutien à domicile* with
>>>>>>>>    phone numbers per territory.
>>>>>>>>
>>>>>>>>
>>>>>>>> *Mobility/transport:* STM *paratransit / transport adapté*
>>>>>>>> eligibility pages—use as helpful resource links.
>>>>>>>>
>>>>>>>>
>>>>>>>> *Evergreen pillar pages (EN/FR pairs):*
>>>>>>>>
>>>>>>>>
>>>>>>>>    -
>>>>>>>>
>>>>>>>>    *Home Care in Montréal: How CLSC & Private Care Work Together*
>>>>>>>>    / *Soins à domicile à Montréal : CLSC vs. soins privés*
>>>>>>>>    (intent: “home care Montreal,” “CLSC home care”). Cite CIUSSS SAPA pages
>>>>>>>>    and 811.
>>>>>>>>    -
>>>>>>>>
>>>>>>>>    *Montréal Home-Support Tax Credit (Age 70+): Eligibility,
>>>>>>>>    Advance Payments & Receipts* / *Crédit d’impôt maintien à
>>>>>>>>    domicile : admissibilité et acomptes provisionnels*—with a
>>>>>>>>    simple estimator and TPZ form walkthrough.
>>>>>>>>
>>>>>>>>
>>>>>>>> *High-intent blog cluster ideas:*
>>>>>>>>
>>>>>>>>
>>>>>>>>    1.
>>>>>>>>
>>>>>>>>    *“Montréal CLSC Home Support: What’s Covered vs. What Families
>>>>>>>>    Add Privately”* (SAPA scope; link to CIUSSS pages).
>>>>>>>>    2.
>>>>>>>>
>>>>>>>>    *“Advance Payments 101: Step-by-Step for TPZ-1029.MD.9-V”*
>>>>>>>>    (screenshots + sample timelines).
>>>>>>>>    3.
>>>>>>>>
>>>>>>>>    *“Dementia Home Care in Montréal: How to Combine 811, CLSC, and
>>>>>>>>    Private Care”* (resource map).
>>>>>>>>    4.
>>>>>>>>
>>>>>>>>    *“Transport adapté for Seniors: Eligibility and Booking Tips”*
>>>>>>>>    (STM & QC paratransit).
>>>>>>>>    5.
>>>>>>>>
>>>>>>>>    *Neighborhood guides* (West Island, Plateau, NDG, South Shore):
>>>>>>>>    “who to call first,” local CIUSSS phones, parking tips for caregivers.
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> *Snippet/FAQ targets:*
>>>>>>>>
>>>>>>>>
>>>>>>>>    -
>>>>>>>>
>>>>>>>>    “Who qualifies for Québec’s *home-support tax credit*?”
>>>>>>>>    (Answer: residents 70+ on Dec 31; link + cite RQ page.)
>>>>>>>>    -
>>>>>>>>
>>>>>>>>    “How do I apply for *advance payments*?” (Direct to
>>>>>>>>    TPZ-1029.MD.9-V online.)
>>>>>>>>    -
>>>>>>>>
>>>>>>>>    “What is *Soutien à domicile* from a CLSC?” (Summarize
>>>>>>>>    services; cite CIUSSS pages.)
>>>>>>>>
>>>>>>>>
>>>>>>>> *TheKey differentiator content:* privacy-first safety monitoring
>>>>>>>> with *Lifeguard* (no cameras, discreet sensors; weekly RN
>>>>>>>> check-ins; family updates). Build a Montréal landing page variant and
>>>>>>>> cross-link.
>>>>>>>>
>>>>>>>>
>>>>>>>> *Primary keyword cluster (EN/FR):* home care Montreal; private
>>>>>>>> caregivers Montreal; CLSC home support; *crédit d’impôt maintien à
>>>>>>>> domicile*; *soins à domicile Alzheimer Montréal*.
>>>>>>>>
>>>>>>>> ------------------------------
>>>>>>>>
>>>>>>>> *Toronto (GTA), Ontario*
>>>>>>>>
>>>>>>>>
>>>>>>>> *Local vocabulary:* Ontario *Health atHome* (new name for HCCSS),
>>>>>>>> OHIP, UHN/Sinai/Sunnybrook discharge planning, Toronto Seniors Helpline
>>>>>>>> (WoodGreen).
>>>>>>>>
>>>>>>>>
>>>>>>>> *Funding to feature:*
>>>>>>>>
>>>>>>>>
>>>>>>>>    -
>>>>>>>>
>>>>>>>>    *Ontario Seniors Care

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