Re: HCA Calgary Website Updates

Hi all!

Here are some approved images:
[image: PR13_SR100728_The_Key_02300 (1).jpg]
[image: PR13_SR100728_The_Key_04525.jpg][image:
PR13_SR100728_The_Key_07629.jpg]
Tim - are there any particular images that would fit best with your
audience in Canada?

U7 team - are there any particular images that would work best given the
page layout?

Thanks and have a great weekend,
Jenn

On Thu, Jul 7, 2022 at 4:44 PM Alexa Graziani <agraziani@thekey.com> wrote:

> Jenn and I will look at photos and get back to you here.
>
> On Wed, Jul 6, 2022 at 8:46 AM Timothy Thomas <tt@thekey.com> wrote:
>
>> Hi Scott,
>>
>> I'll offer up my suggestions but the decision resides with Alexa and
>> Jennifer.
>>
>> 1. Working live is fine with me
>> 2. I would swap the video out for an image. Improves load times and
>> should help SEO
>> 3. For Alexa and Jennifer.
>>
>> Thanks
>> Tim
>>
>> On Wed, Jul 6, 2022 at 10:44 AM Scott Charles <
>> scott.charles@u7solutions.com> wrote:
>>
>>> Hi everyone!
>>>
>>> Nice to e-meet those who I haven't met. I'm a Project Manager at U7 and
>>> I'll be helping coordinate the work with a developer.
>>>
>>> Just wanted to follow up on some of the previous information with a few
>>> questions:
>>>
>>> 1. We can do this development work on the live site or we can create a
>>> development environment in order to make all changes in the background and
>>> have them approved before implementation on the live site
>>> - *working on the live site* will reduce costs but there are risks as
>>> all the changes made will immediately be public
>>> - *working in a dev environment* is more time consuming, as a clone of
>>> the site has to be created, but all changes will be hidden from the public
>>> until everything is fully tested and confirmed
>>>
>>> 2. Is the intention to keep the homepage video or swap that for an image?
>>>
>>> 3. I can see mention of the use of a different image for the contact
>>> page on mobile, are you able to provide us with a more suitable image or
>>> are you comfortable with us using the placeholder image for the time being?
>>>
>>> I think that covers my questions for now, once everything is confirmed
>>> I'll implement it in our system and get it assigned to a developer right
>>> away.
>>>
>>> Please let me know if you have any questions or concerns!
>>>
>>> Cheers,
>>> [image: Scott Charles, Web Manager] <https://www.u7solutions.com/>
>>>
>>>
>>> Scott Charles, Web Manager
>>> U7 SOLUTIONS | Make the web work for you
>>> 78 George Street, Suite 204, Ottawa, ON K1N 5W1
>>> Direct: 613-804-7894 Telephone: 1-888-236-1467
>>> https://www.u7solutions.com
>>>
>>> [image: LinkedIn button] <https://www.linkedin.com/company/u7solutions> [image:
>>> Twitter button] <https://twitter.com/u7solutions> [image: Facebook
>>> button] <https://www.facebook.com/u7solutions> [image: Email list
>>> button] <https://www.u7solutions.com/subscribe/>
>>>
>>>
>>> On Mon, Jul 4, 2022 at 11:38 AM Madeleine Gagné <
>>> madeleine.gagne@u7solutions.com> wrote:
>>>
>>>> Hey there! Okay no worries, we'll make all three the same. For the
>>>> photos, I just use placeholders for the mockup, you can provide whatever
>>>> images you'd like!
>>>>
>>>> Right now on the home page there's a video in the background, I assumed
>>>> you would want to keep that as is. If that's correct, you would just need
>>>> to provide an image for the contact page.
>>>>
>>>> Can we go ahead and start making the changes to the websites?
>>>> Everything other than the images is approved?
>>>>
>>>> On Thu, Jun 30, 2022 at 5:07 PM Jennifer Lagemann <
>>>> jennifer.lagemann@thekey.com> wrote:
>>>>
>>>>> Hi!
>>>>>
>>>>> Just wanted to update, we won't need to make specific changes for
>>>>> Calgary, let's keep Winnipeg, Vancouver, and Calgary the same. Scrap what I
>>>>> said in the last email lol
>>>>>
>>>>> For the mobile version, is there a different photo that we can use?
>>>>> We'd prefer to stay away from the stethoscope. If needed, we can provide an
>>>>> approved one.
>>>>>
>>>>> Thanks and let us know if you have any questions,
>>>>> Jenn
>>>>>
>>>>> On Thu, Jun 30, 2022 at 8:49 AM Madeleine Gagné <
>>>>> madeleine.gagne@u7solutions.com> wrote:
>>>>>
>>>>>> Hey Jennifer! I think I know what you mean but let me know if this is
>>>>>> correct:
>>>>>>
>>>>>> Vancouver and winnipeg will *keep* this button:
>>>>>>
>>>>>> [image: Screen Shot 2022-06-30 at 9.46.46 AM.png]
>>>>>>
>>>>>> But Calgary will *remove* it and just have the white button. All
>>>>>> three sites will keep the top header/navigation section as is with the
>>>>>> phone number button at the very top right.
>>>>>>
>>>>>> Let me know if that's correct and I'll create the new mockup. Thanks!
>>>>>>
>>>>>> On Wed, Jun 29, 2022 at 4:42 PM Jennifer Lagemann <
>>>>>> jennifer.lagemann@thekey.com> wrote:
>>>>>>
>>>>>>> Hi Sara and Madeleine,
>>>>>>>
>>>>>>> In talking with the manager for the Calgary team, their web form
>>>>>>> leads aren't too bad, but for them (only Calgary), for mobile, could we get
>>>>>>> a mock-up that reflects the top click-to-call CTA, and have the lower one,
>>>>>>> stay a web form button? The other offices (Vancouver and Winnipeg) would
>>>>>>> use the new mock-ups that Madeleine just created.
>>>>>>>
>>>>>>> Essentially, Calgary will be a hybrid test, with one click-to-call
>>>>>>> CTA and one form, while the other two locations will be fully mobile
>>>>>>> click-to-call CTA tests, to improve lead quality.
>>>>>>>
>>>>>>> Let me know if you have any questions or need clarification,
>>>>>>> Jenn
>>>>>>>
>>>>>>> On Thu, Jun 23, 2022 at 12:46 PM Madeleine Gagné <
>>>>>>> madeleine.gagne@u7solutions.com> wrote:
>>>>>>>
>>>>>>>> Okay great, thanks for the update! We'll be on standby until we get
>>>>>>>> the final confirmation.
>>>>>>>>
>>>>>>>> On Thu, Jun 23, 2022 at 1:00 PM Alexa Graziani <
>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>
>>>>>>>>> Great.
>>>>>>>>>
>>>>>>>>> Madeleine - we are going to check with the Calgary team first
>>>>>>>>> before we give you the green light to put them into production.
>>>>>>>>>
>>>>>>>>> Thanks,
>>>>>>>>>
>>>>>>>>> On Thu, Jun 23, 2022 at 9:55 AM Jennifer Lagemann <
>>>>>>>>> jennifer.lagemann@thekey.com> wrote:
>>>>>>>>>
>>>>>>>>>> Hi all!
>>>>>>>>>>
>>>>>>>>>> Everything looks good to me, I am optimistic about these
>>>>>>>>>> mobile-specific changes.
>>>>>>>>>>
>>>>>>>>>> Thanks for these mock-ups!
>>>>>>>>>>
>>>>>>>>>> Jenn
>>>>>>>>>>
>>>>>>>>>> On Wed, Jun 22, 2022 at 10:56 AM Madeleine Gagné <
>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote:
>>>>>>>>>>
>>>>>>>>>>> Oh okay sorry, you had written "free in lower case in places
>>>>>>>>>>> where we aren't using all caps" so I thought the all caps versions were
>>>>>>>>>>> fine as is. I'll wait for Jenn's feedback and then I can fix those.
>>>>>>>>>>>
>>>>>>>>>>> On Wed, Jun 22, 2022 at 11:50 AM Alexa Graziani <
>>>>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> Are they in the same link? because the forms still have FREE in
>>>>>>>>>>>> all caps.
>>>>>>>>>>>>
>>>>>>>>>>>> Jenn, please review and let us know if you have any further
>>>>>>>>>>>> edits.
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> On Wed, Jun 22, 2022 at 6:31 AM Madeleine Gagné <
>>>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> Great! I updated the mockups. Are we waiting for feedback from
>>>>>>>>>>>>> anyone else on your team?
>>>>>>>>>>>>>
>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 4:56 PM Alexa Graziani <
>>>>>>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>>>>>>
>>>>>>>>>>>>>> If it's the first word, it can have a capital F. I just don't
>>>>>>>>>>>>>> want all caps in the middle of lowercase sentences. Thanks!
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 1:54 PM Madeleine Gagné <
>>>>>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote:
>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> So for the 'free' did you want me to change it in all the
>>>>>>>>>>>>>>> buttons? Or if it's the first word in the sentence/button can it still have
>>>>>>>>>>>>>>> a capital F?
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 4:45 PM Alexa Graziani <
>>>>>>>>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> Sounds good!
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 1:43 PM Madeleine Gagné <
>>>>>>>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote:
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>> Oh sorry, I meant to add that the images are just
>>>>>>>>>>>>>>>>> placeholders! We can keep the home page video and for the contact page, you
>>>>>>>>>>>>>>>>> can select an image that would make sense. I can amend the "free" to lower
>>>>>>>>>>>>>>>>> case.
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 4:41 PM Alexa Graziani <
>>>>>>>>>>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> These look really good!
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> My feedback is to have free in lower case in places where
>>>>>>>>>>>>>>>>>> we aren't using all caps.
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> Is there a specific website you're using to mock the
>>>>>>>>>>>>>>>>>> images or are those placeholders?
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> It looks like Calgary has a video on the homepage, which
>>>>>>>>>>>>>>>>>> they'd probably want to leave.
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> I also am not a fan of the medical look of the
>>>>>>>>>>>>>>>>>> stethoscope.
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> However, I love the inclusion of a photo on the contact
>>>>>>>>>>>>>>>>>> page instead of a ton of copy.
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> Overall these look much more streamlined and visually
>>>>>>>>>>>>>>>>>> enticing.
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> Sincerely,
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 12:37 PM Madeleine Gagné <
>>>>>>>>>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote:
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>> Hi Jenn & Alexa,
>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>> Here are the new mockups
>>>>>>>>>>>>>>>>>>> <https://xd.adobe.com/view/155c6095-151a-4776-ba50-96c097fd0914-400f/grid?hints=off>
>>>>>>>>>>>>>>>>>>> for the homecare Calgary site! You'll see mobile and desktop versions for
>>>>>>>>>>>>>>>>>>> both the home page and contact pages.
>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>> *Some notes:*
>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>    - Desktop mocks have the phone number included in
>>>>>>>>>>>>>>>>>>>    the top menu for high visibility + easy access
>>>>>>>>>>>>>>>>>>>    - For the contact page I reworked the design to have
>>>>>>>>>>>>>>>>>>>    more emphasis on the form and to make sure it's clear in the title that you
>>>>>>>>>>>>>>>>>>>    can request an in-home OR video consult
>>>>>>>>>>>>>>>>>>>    - We eliminated unnecessary fields on the form for a
>>>>>>>>>>>>>>>>>>>    simpler user experience
>>>>>>>>>>>>>>>>>>>    - Mobile home page: gives users the option to call
>>>>>>>>>>>>>>>>>>>    directly OR book a consult, which brings them to the contact page where
>>>>>>>>>>>>>>>>>>>    they can fill in the form
>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>> If you have any questions or would like me to make
>>>>>>>>>>>>>>>>>>> further changes, let me know!
>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>> Maddie
>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> --
>>>>>>>>>>>>>>>>>> Alexa Graziani
>>>>>>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>>>>>>>>>>> * Please note my email has changed: *
>>>>>>>>>>>>>>>>>> agraziani@thekey.com
>>>>>>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>>>>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> --
>>>>>>>>>>>>>>>> Alexa Graziani
>>>>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>>>>>>>>> * Please note my email has changed: *
>>>>>>>>>>>>>>>> agraziani@thekey.com
>>>>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> --
>>>>>>>>>>>>>> Alexa Graziani
>>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>>>>>>> * Please note my email has changed: *
>>>>>>>>>>>>>> agraziani@thekey.com
>>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> --
>>>>>>>>>>>> Alexa Graziani
>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>>>>> * Please note my email has changed: *
>>>>>>>>>>>> agraziani@thekey.com
>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>
>>>>>>>>> --
>>>>>>>>> Alexa Graziani
>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>> * Please note my email has changed: *
>>>>>>>>> agraziani@thekey.com
>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>
>>>>>>>>
>>
>> --
>> Tim Thomas
>> Head of Canada Division
>> *Please note my email has changed:*
>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>> (514) 591-9387
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://www.thekey.com/>
>>
>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
> (650) 416-1538 Ext. 181538
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>