RE: Your commercials

Geez, you must have some amazing surround sound or something Ray!  😊   Of course we will dial it down.   In the meantime, I am going to delay the start of the campaign till Monday.   I am still waiting from production for a couple of background options.   Including piano, if you like.

So, I will revise the order to start Monday x 11 weeks (revised from 13 weeks) as we had mentioned in our phone call last week. This will allow is time to get things ‘right’ without a rush to the finish.

Okay?

Leon Tansey
Account Manager, Media Business Unit
Rogers Sports & Media
535 - 7th Avenue SW Calgary, Alberta T2P 0Y4
e leon.tansey@rci.rogers.com
m 403.818.1304
o 403.686.9710 f 403.291.4368
[ROGERS - ROGERS Sports & Media]

From: Ray Smale <ray.smale@thekey.com>
Sent: April 2, 2024 9:42 AM
To: Leon Tansey <Leon.Tansey@calgaryradio.rogers.com>
Cc: Timothy Thomas <tt@thekey.com>; cterlesky@thekey.com
Subject: Re: Your commercials

Music still too intrusive IMO. If this volume level is 6 pls take it down to 4.
Any other music suggestions? Piano option would be nice to hear.
Ray

On Mon, Apr 1, 2024 at 5:50 PM Leon Tansey <Leon.Tansey@calgaryradio.rogers.com<mailto:Leon.Tansey@calgaryradio.rogers.com>> wrote:
Hi Ray, just like that!   Here are the two ads with the background music dialed back.  Good call, I think they sound good.   If you like, we can start with these for Wednesday while production comes up with a couple of other suggestions.  Then we can change them on the fly.

Let me know if that is something you’d be okay with.   Thanks!

Leon Tansey
Account Manager, Media Business Unit
Rogers Sports & Media
535 - 7th Avenue SW Calgary, Alberta T2P 0Y4
e leon.tansey@rci.rogers.com<mailto:leon.tansey@rci.rogers.com>
m 403.818.1304
o 403.686.9710 f 403.291.4368
[ROGERS - ROGERS Sports & Media]

From: Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>
Sent: April 1, 2024 2:53 PM
To: Leon Tansey <Leon.Tansey@calgaryradio.rogers.com<mailto:Leon.Tansey@calgaryradio.rogers.com>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>; cterlesky@thekey.com<mailto:cterlesky@thekey.com>
Subject: Re: Your commercials

Pls ask creative team to suggest. I don't have much guidance, sorry.

On Mon, Apr 1, 2024 at 4:23 PM Leon Tansey <Leon.Tansey@calgaryradio.rogers.com<mailto:Leon.Tansey@calgaryradio.rogers.com>> wrote:
Yep, easy enough to dial that back for sure.  As for other, what are you thinking??

Leon Tansey
Account Manager, Media Business Unit
Rogers Sports & Media
535 - 7th Avenue SW Calgary, Alberta T2P 0Y4
e leon.tansey@rci.rogers.com<mailto:leon.tansey@rci.rogers.com>
m 403.818.1304
o 403.686.9710 f 403.291.4368
[ROGERS - ROGERS Sports & Media]

From: Ray Smale <ray.smale@thekey.com<mailto:ray.smale@thekey.com>>
Sent: April 1, 2024 2:21 PM
To: Leon Tansey <Leon.Tansey@calgaryradio.rogers.com<mailto:Leon.Tansey@calgaryradio.rogers.com>>
Cc: Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>; cterlesky@thekey.com<mailto:cterlesky@thekey.com>
Subject: Re: Your commercials

Hi Leon,
Sorry to hear that - rough Easter.
I think these are solid, but the backtrack music is dialled up waay too high for me to absorb.
Let's say this level of backtrack is a 10, could you please send it back to us at 5-6?
Also, do you have a few alt backtracks we can consider?
Thanks,
Ray

On Mon, Apr 1, 2024 at 3:57 PM Leon Tansey <Leon.Tansey@calgaryradio.rogers.com<mailto:Leon.Tansey@calgaryradio.rogers.com>> wrote:
Hi gents, I hope everyone is good!   Me…sicker than a dog!   I haven’t had a cough this awful in many, many years.  I don’t wish it on anyone.

Okay, attached are your two commercials.  Let me know if we can schedule these to start on Wednesday.  In my humble opinion, they sound terrific.

Thanks,

Leon Tansey
Account Manager, Media Business Unit
Rogers Sports & Media
535 - 7th Avenue SW Calgary, Alberta T2P 0Y4
e leon.tansey@rci.rogers.com<mailto:leon.tansey@rci.rogers.com>
m 403.818.1304
o 403.686.9710 f 403.291.4368
[ROGERS - ROGERS Sports & Media]

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