--0000000000004c684505d8a305a9 Content-Type: text/plain; charset="UTF-8" Sounds good. Im meeting with Jamie the RN at 9am - this could be good timing. On Tue, Feb 22, 2022 at 3:38 PM Timothy Thomas wrote: > Chuck lets connect on this tomorrow and come up with a plan. > > On Tue, Feb 22, 2022 at 5:34 PM Alexa Graziani agraziani@homecareassistance.com> wrote: > >> Hi Timothy and Chuck, >> >> Yes, we can do a skilled nursing campaign for Calgary. Here are my >> initial thoughts/questions: >> >> 1. Website >> - We can have the content mirror the content on the pamphlet and >> update the download >> - Timothy - do you have someone you think could handle this given >> we are underwater with rebrand work until the week of March 9th? >> 2. Ad Copy/Keywords >> - Timothy - have you had experience doing any advertising for >> skilled nursing? We do not run campaigns of that sort so we do not have >> keywords or ad copy built out. If you haven't either, does your writer >> Amanda do your ad copy, and do you think she could draft some ad copy for >> us to review for this campaign? I think her nuanced understanding of Canada >> could come in handy and our creative team is also slammed with final >> creative requests for the rebrand. >> - Chuck - if you have ideas on keywords you think would signal >> intent for skilled nursing in your market, please feel free to send those >> over too. >> - We will also have our ad agency Cardinal start brainstorming >> keywords based on the trifold >> >> I think this will work out great because, at the current budget, we are >> really maxing out our impression share in the keyword set we are currently >> using. This should allow us to use our budget more efficiently across a >> larger swath of keywords. We're excited about the new opportunity in the >> market! >> >> Sincerely, >> >> On Wed, Feb 16, 2022 at 3:55 PM Alexa Graziani > agraziani@homecareassistance.com> wrote: >> >>> Hi Chuck, >>> >>> Received! I will review this on Friday and get back to you. >>> >>> Sincerely, >>> >>> On Tue, Feb 15, 2022 at 1:41 PM Chuck Terlesky >> cterlesky@homecareassistance.com> wrote: >>> >>>> Hi Alexa, >>>> >>>> We require a landing page for the new launch of our skilled nursing >>>> department. >>>> >>>> Here is our link to the skilled nursing care on our website: >>>> https://homecareassistancecalgary.ca/skilled-nursing-care/ >>>> As you can see, it's not very robust. Attached is our new skilled >>>> nursing trifold pamphlet - this can give you an idea of what we need. >>>> >>>> Once this is done, can we start a Google Ad words campaign directing to >>>> the landing page? >>>> >>>> Let me know if you have any questions or what you need from us to move >>>> forward. >>>> >>>> Kind regards, >>>> Chuck >>>> >>>> -- >>>> Chuck Terlesky B.A., CCPE >>>> General Manager >>>> Home Care Assistance of Calgary, Alberta >>>> Office: 40