I spoke with Dan and now have a better understanding of everything.
Canadian teams will have access to the Brand Center and everything on it,
but the collateral pieces being created specifically for Canada will be a
phase two add-on (which should be fine since you'll print these
locally)...so we're good to go!
Will you please let me know who you want to be invited to this call so I
can send an invite out?
Best,
Kathryn
Kathryn Allen
Director of Marketing, B2B and Franchise
*Please note my email has changed:*
kzakskorn@TheKey.com <Kathryn+.Allen@TheKey.com>
(925) 330-1106
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>
On Wed, Aug 10, 2022 at 11:07 AM Timothy Thomas <tt@thekey.com> wrote:
> Hi Kathryn,
>
> Agreed, lots of question marks here so let's have a chat and iron out the
> process. The "Canadianized" content is starting to trickle in. Our goal is
> to launch TheKey in Canada on Sept 12th which means we need basic
> collateral in hand. I hope we can meet this deadline.
>
> 9:30am PST on Tuesday works for me.
>
> Thanks
> Tim
>
> On Wed, Aug 10, 2022 at 11:56 AM Kathryn Allen <kzakskorn@thekey.com>
> wrote:
>
>> Hi Tim,
>>
>> I can do next Tuesday from 9:30am-10:30am PST or anytime after 12:30pm. I
>> could also do Wednesday from 2pm - 3pm PST.
>>
>> I would like this group to align, however, because I had told Matt that
>> we would be launching the new brand center with a Canadian user group. I
>> heard from Cameron this week that you will be printing certain marketing
>> pieces locally and we will add Canada as part of phase two on the brand
>> center (not sure timing on this) which I didn't realize, so sorry for the
>> misinformation, Matt.
>>
>> So my question is - what is being printed locally for Canada and when?
>> This way when I go over the Brand Center I can share what not to order, but
>> direct them to the business cards, promote items, etc. Also keep in mind
>> all of these materials have thekey.com, not .ca, so I see this as a gap
>> plan until the website is fully launched.
>>
>> Dan/Cameron - when will Canada be added to the Brand Center as a user
>> group?
>>
>> Best,
>> Kathryn
>>
>> Kathryn Allen
>> Director of Marketing, B2B and Franchise
>> *Please note my email has changed:*
>> kzakskorn@TheKey.com <Kathryn+.Allen@TheKey.com>
>> (925) 330-1106
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://homecareassistance.com/>
>>
>>
>> On Tue, Aug 9, 2022 at 4:20 AM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Early next week please. Feel free to suggest some times. Thanks
>>>
>>> On Fri, Aug 5, 2022 at 8:28 PM Kathryn Allen <kzakskorn@thekey.com>
>>> wrote:
>>>
>>>> Maybe next week? Week after?
>>>>
>>>> Kathryn Allen
>>>> Director of Marketing, B2B and Franchise
>>>> *Please note my email has changed:*
>>>> kzakskorn@TheKey.com <Kathryn+.Allen@TheKey.com>
>>>> (925) 330-1106
>>>> TheKey.com <https://www.thekey.com/>
>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>
>>>>
>>>> On Mon, Aug 1, 2022 at 7:56 AM Timothy Thomas <tt@thekey.com> wrote:
>>>>
>>>>> Hi Kathryn,
>>>>>
>>>>> Yes, that would be helpful. I can set up a meeting with the leaders
>>>>> when you're available. Let me know.
>>>>>
>>>>> Thanks
>>>>> Tim
>>>>>
>>>>> On Fri, Jul 29, 2022 at 3:33 PM Kathryn Allen <kzakskorn@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> Yes, all promo items are re-stocked! We are in the process of
>>>>>> re-stocking generic collateral, but you are able to place orders with
>>>>>> custom contact information through the site.
>>>>>>
>>>>>> I can do a run-through call of the Brand Center if that would be
>>>>>> helpful for folks and speak to when to use each piece, etc.
>>>>>>
>>>>>> Best,
>>>>>> Kathryn
>>>>>>
>>>>>> Kathryn Allen
>>>>>> Director of Marketing, B2B and Franchise
>>>>>> *Please note my email has changed:*
>>>>>> kzakskorn@TheKey.com <Kathryn+.Allen@TheKey.com>
>>>>>> (925) 330-1106
>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>
>>>>>>
>>>>>> On Fri, Jul 29, 2022 at 10:03 AM Dan Watson <dan.watson@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Hi all!
>>>>>>>
>>>>>>> Taking executives off of this email chain so we can start getting to
>>>>>>> work before our meeting next week!
>>>>>>>
>>>>>>> @Timothy Thomas <tt@thekey.com> - depending on your preference for
>>>>>>> tracking expenses by office vs. region, we can get location codes in the
>>>>>>> current Brand Center in time for these orders to be placed.
>>>>>>>
>>>>>>> +Kathryn Allen <kzakskorn@thekey.com> to help with what's working
>>>>>>> best in the US. As far as the Starter Kit, you can find what we're using
>>>>>>> in the US here: https://brand.thekey.com/thekey/guidelines/129 .
>>>>>>> Actual orders may depend on stock levels in the Brand Center - especially
>>>>>>> for promotional items/SWAG.
>>>>>>>
>>>>>>> Once we have a sense of the amount of edits, we should meet with
>>>>>>> Cameron and team to plan edits. We may need to utilize your Canadian team
>>>>>>> to execute these edits if resources are tight.
>>>>>>>
>>>>>>> The press release for the US is here:
>>>>>>> https://thekey.com/press-release-2022
>>>>>>>
>>>>>>> Yesterday, I asked our signage team to release all non-Quebec
>>>>>>> locations. We are reviewing all held locations with this team, including
>>>>>>> Canada and I will get a more specific status for those locations already in
>>>>>>> process.
>>>>>>>
>>>>>>> Hope this is helpful!
>>>>>>> Dan
>>>>>>>
>>>>>>> On Fri, Jul 29, 2022 at 8:41 AM Timothy Thomas <tt@thekey.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> Hi Dan,
>>>>>>>>
>>>>>>>> Thanks for taking charge of this. Looking forward to our call next
>>>>>>>> week. See my notes below.
>>>>>>>>
>>>>>>>> Off the top of my head here are a few important items
>>>>>>>>>> -We will need to order all the branded materials, and marketing
>>>>>>>>>> collateral for each office. Would you like to manage these
>>>>>>>>>> orders by office or lump expenses into Canada overall? I will have
>>>>>>>>>> locations set up to match this decision so that we can order items off of
>>>>>>>>>> the Brand Center to support. Location codes take about a business day to
>>>>>>>>>> get set up - as long as existing content will work for English-speaking
>>>>>>>>>> Canada. If not, we need these edits to creative ASAP. I'd like
>>>>>>>>>> to know what collateral is working best in the US and perhaps what you
>>>>>>>>>> would recommend as a "starter package" for each location. It would make
>>>>>>>>>> more sense for each office to manage these orders as their volumes would be
>>>>>>>>>> quite different depending on market size. Our content writter Amanda
>>>>>>>>>> Olliver has reviewed the first batch of collateral and made edits that I
>>>>>>>>>> submited to you earlier this week. She's working on the Fantastic Folder
>>>>>>>>>> inserts now which should be ready by next week. What will the turnaround
>>>>>>>>>> time be to have these laid out and ready for printing?
>>>>>>>>>> -Prepare a press release and launch the new website TheKey.ca We
>>>>>>>>>> can provide the press release language from our US launch for your
>>>>>>>>>> review/edits. Please send me that and I'll have Amanda review.
>>>>>>>>>> -Social media posts We have templates for this too - though
>>>>>>>>>> Alexa might have them more readily available Alexa is on top of
>>>>>>>>>> it - Thanks!
>>>>>>>>>>
>>>>>>>>> - Advance external signage efforts alongside determined
>>>>>>>> launch date for those offices that are remaining [Need physical location,
>>>>>>>> POC, and landlord info to proceed] All site evaluations have been
>>>>>>>> completed, outside of Montreal, and Angie and I have signed off on the
>>>>>>>> designs. Let's discuss next steps.
>>>>>>>>
>>>>>>>> On Thu, Jul 28, 2022 at 10:34 AM Dan Watson <dan.watson@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> Good morning, team!
>>>>>>>>>
>>>>>>>>> I know there have been a lot of moving parts for Canada - so I do
>>>>>>>>> think it would be good to align on what dependencies are still out there to
>>>>>>>>> move forward full-speed ahead. I will set up a meeting to chat. Is there
>>>>>>>>> anyone else we should include [like Phil/Andy]?
>>>>>>>>>
>>>>>>>>> Most importantly, I think we need to align on our sequencing for
>>>>>>>>> French Canada and the timeline for the thekey.ca implementation.
>>>>>>>>> With these key decisions, we can work towards deadlines.
>>>>>>>>>
>>>>>>>>> This will allow us to proceed with ready materials and modify as
>>>>>>>>> needed and phase French Canada / French translations in parallel. I don't
>>>>>>>>> want the specific complexity of French Canada holding up the rest of the
>>>>>>>>> country any more than necessary.
>>>>>>>>>
>>>>>>>>> @Timothy Thomas <tt@thekey.com> - please see notes/additions
>>>>>>>>> below.
>>>>>>>>>
>>>>>>>>> On Wed, Jul 27, 2022 at 11:22 PM Angie Markwell <
>>>>>>>>> angie.markwell@thekey.com> wrote:
>>>>>>>>>
>>>>>>>>>> Hi copying all who might have an opinion or can send along to
>>>>>>>>>> those who might be able to share timelines and plans.
>>>>>>>>>>
>>>>>>>>>> On Wed, Jul 27, 2022 at 9:44 AM Timothy Thomas <tt@thekey.com>
>>>>>>>>>> wrote:
>>>>>>>>>>
>>>>>>>>>>> Hi Angie,
>>>>>>>>>>>
>>>>>>>>>>> As we are gearing up to rebrand to TheKey in Canada I would like
>>>>>>>>>>> to know whom from corporate can help support and perhaps project manage
>>>>>>>>>>> this rollout to make sure we're on track. Ideally we mimic how it was done
>>>>>>>>>>> in the US back in March along with any learnings.
>>>>>>>>>>>
>>>>>>>>>>> Off the top of my head here are a few important items
>>>>>>>>>>> -We will need to order all the branded materials, and marketing
>>>>>>>>>>> collateral for each office. Would you like to manage these
>>>>>>>>>>> orders by office or lump expenses into Canada overall? I will have
>>>>>>>>>>> locations set up to match this decision so that we can order items off of
>>>>>>>>>>> the Brand Center to support. Location codes take about a business day to
>>>>>>>>>>> get set up - as long as existing content will work for English-speaking
>>>>>>>>>>> Canada. If not, we need these edits to creative ASAP.
>>>>>>>>>>> -Prepare a press release and launch the new website TheKey.ca We
>>>>>>>>>>> can provide the press release language from our US launch for your
>>>>>>>>>>> review/edits.
>>>>>>>>>>> -Social media posts We have templates for this too - though
>>>>>>>>>>> Alexa might have them more readily available
>>>>>>>>>>>
>>>>>>>>>> - Advance external signage efforts alongside determined
>>>>>>>>> launch date for those offices that are remaining [Need physical location,
>>>>>>>>> POC, and landlord info to proceed]
>>>>>>>>> -
>>>>>>>>> -
>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>>> I'm sure I'm missing a few things. Thanks in advance,
>>>>>>>>>>>
>>>>>>>>>>> Tim
>>>>>>>>>>>
>>>>>>>>>>> --
>>>>>>>>>>> Tim Thomas
>>>>>>>>>>> Head of Canada Division
>>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>>>>>>>>> (514) 591-9387
>>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Tim Thomas
>>>>>>>> Head of Canada Division
>>>>>>>> *Please note my email has changed:*
>>>>>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>>>>>> (514) 591-9387
>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>
>>>>>>>
>>>>>
>>>>> --
>>>>> Tim Thomas
>>>>> Head of Canada Division
>>>>> *Please note my email has changed:*
>>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>>> (514) 591-9387
>>>>> TheKey.com <https://www.thekey.com/>
>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>
>>>> --
>>> Tim Thomas
>>> Head of Canada Division
>>> *Please note my email has changed:*
>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>> (514) 591-9387
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>
>
> --
> Tim Thomas
> Head of Canada Division
> *Please note my email has changed:*
> tt@TheKey.com <Tim.Thomas@TheKey.com>
> (514) 591-9387
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://www.thekey.com/>
>