Re: CAREER page event for exclusion

Hi Ash,

I received word that if you build out a full requirements document then our
team can review it and let us know the next steps.

Their definition of a requirements document is a technical spec that lists
what pages and what is triggered, what the conditions are and what the
parameters are in a step by step structure.

Please let me know if that is doable/if you have any further questions.

Sincerely,

On Thu, Mar 14, 2024 at 3:35 PM Alexa Graziani <agraziani@thekey.com> wrote:

> Ok, thanks for the clarification. I'll get back to you once I hear more
> about the events/conversions setup.
>
> On Thu, Mar 14, 2024 at 2:11 PM Arshdeep Brar <ash@infrontmarketing.ca>
> wrote:
>
>> Yes, currently, we don't have any exclusions in place.
>>
>> *Ash Brar*
>>
>> In Front Marketing
>>
>> Results Driven Performance Marketing
>>
>>
>>
>> 587.969.7574
>>
>> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>>
>> Suite 401 – 255 17 Ave SW, Calgary, AB
>>
>>
>> ------------------------------
>> *From:* Alexa Graziani <agraziani@thekey.com>
>> *Sent:* Thursday, March 14, 2024 2:41 PM
>> *To:* Arshdeep Brar <ash@infrontmarketing.ca>
>> *Cc:* John McColman <john@infrontmarketing.ca>; Patrick Zehnder <
>> patrick@infrontmarketing.ca>; Megan Heinen <mheinen@thekey.com>; Kira
>> Farnham <kira.farnham@thekey.com>; Timothy Thomas <tt@thekey.com>
>> *Subject:* Re: CAREER page event for exclusion
>>
>> Got it, so we aren't excluding anyone based on the pages they visit for
>> any of our locations currently?
>>
>> And so the best way to do that is to set it up through events (which you
>> can then use to make exclusion audiences) and conversions (which you can
>> use to see which keywords are driving that action), correct?
>>
>> On Thu, Mar 14, 2024 at 1:08 PM Arshdeep Brar <ash@infrontmarketing.ca>
>> wrote:
>>
>> Hey Alexa,
>>
>>
>> For Call rail setup, we have the rule to capture forms only on one main
>> page
>> this one is for Winnipeg because Winnipeg was the only one with a form
>> page on the main site.:
>> In terms of keyword exclusions:
>> we have terms like
>> jobs,
>> course
>> education
>> psw
>> resume
>> hiring
>> recruiting
>> application
>> get paid
>> careers
>> salary
>> interview
>> wage
>> co-op
>> ,etc.
>>
>>
>>
>> *Ash Brar*
>>
>> In Front Marketing
>>
>> Results-Driven Performance Marketing
>>
>>
>>
>> 587.969.7574
>>
>> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>>
>> Suite 401 – 255 17 Ave SW, Calgary, AB
>>
>>
>> ------------------------------
>> *From:* Alexa Graziani <agraziani@thekey.com>
>> *Sent:* Thursday, March 14, 2024 11:47 AM
>> *To:* Arshdeep Brar <ash@infrontmarketing.ca>
>> *Cc:* John McColman <john@infrontmarketing.ca>; Patrick Zehnder <
>> patrick@infrontmarketing.ca>; Megan Heinen <mheinen@thekey.com>; Kira
>> Farnham <kira.farnham@thekey.com>; Timothy Thomas <tt@thekey.com>
>> *Subject:* Re: CAREER page event for exclusion
>>
>> Hi Ash,
>>
>> One question - can you please remind me if/what we have in place for
>> caregiver/career exclusions on the HCA microsites?
>>
>> Thanks,
>>
>> On Tue, Mar 12, 2024 at 3:37 PM Alexa Graziani <agraziani@thekey.com>
>> wrote:
>>
>> Hi Ash,
>>
>> Two events and two corresponding conversions, got it, thanks!
>>
>> I will connect internally and get back to you.
>>
>> Sincerely,
>>
>> On Tue, Mar 12, 2024 at 1:57 PM Arshdeep Brar <ash@infrontmarketing.ca>
>> wrote:
>>
>> Hey Alexa,
>>
>>
>> Here is the detail for setting up two of the events that we discussed in
>> the meeting today.
>>
>> *Event 1.* If a user viewed a careers page
>> new event name = viewed_page_careers
>> condition for this event:
>>
>>    - parameter = page_location
>>    - operator = contains
>>    - value = /caregiver-careers
>>
>>
>>
>> *Event 2.* If a user viewed a careers page
>> new event name = outbound_click_careers
>> condition for this event:
>> condition1
>>
>>    - parameter = event_name
>>    - operator = equals
>>    - value = click
>>
>> conditon2
>>
>>    - parameter = link_url
>>    - operator = contains
>>    - value = careers-thekeycan.icims.com
>>    <https://urldefense.proofpoint.com/v2/url?u=https-3A__careers-2Dthekeycan.icims.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s·fmKSoiIBxXA9i32JEcEbLM3zdE13DYIbR7vHhEFpE&e=>
>>
>>
>> Once these are done, please make sure you add these as conversions as
>> well and the GA4 is then linked to our latest key.ca
>> <https://urldefense.proofpoint.com/v2/url?u=http-3A__key.ca&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=iBl74sI2NoSdNWr3pegY_BTNQ5YU2MjzoDVQfoII74s&e=>
>> account as well.
>> once this is done, please update the IFM team and we will add those to
>> the ad account.
>> Thanks,
>> Ash
>>
>>
>> --
>> *Ash Brar*
>>
>> In Front Marketing
>>
>> Results Driven Performance Marketing
>>
>>
>>
>> 587.969.7574.
>> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>>
>> Suite 401 – 255 17 Ave SW, Calgary, AB
>>
>>
>>
>> [image: cidimage001.jpg@01D6AB85.D2BB7930]
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.infrontmarketing.ca_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=8HbDrNw5Rf_nsBGZeRqvXr9dMCyU-2pEUrMlttSOIEY&e=>
>>  [image: https://images2.imgbox.com/4f/28/0CulP3sT_o.png]
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_infrontcalgary_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=JGoGhR293ZcqhDhwgw79lfbv2i-GOPHbFHZFo6pLz0U&e=>
>>  [image: https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png]
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.linkedin.com_in_johnmccolman&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=zOBSTDCZwpor9uIAW4b7t7YV_OIyGT6_QowRU6QDUAA&e=>
>>  [image: cidimage004.png@01D6AB85.D2BB7930]
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__twitter.com_infrontyyc&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=-epqld0uGnaEly9r114SXaVBsKBl25VBsgIXFteSCUs&e=>
>>
>>
>>
>>
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> *Please note my email has changed: *
>> agraziani@thekey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=zK2idxHNdIFF8XDH7_rScu1DlExElRATIOLe1k2cYZo&e=>
>>
>> TheKey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=U_j1ih32_sCH0TCMSb36BDQIMGKMkpEbdjPYTC01EJE&e=>
>> [image: TheKey]
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=luoaHpVmv-mceALmfS1VPuYnkR5ig54czaLm91OTJaQ&e=>
>>
>>
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> *Please note my email has changed: *
>> agraziani@thekey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=zK2idxHNdIFF8XDH7_rScu1DlExElRATIOLe1k2cYZo&e=>
>>
>> TheKey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=U_j1ih32_sCH0TCMSb36BDQIMGKMkpEbdjPYTC01EJE&e=>
>> [image: TheKey]
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=luoaHpVmv-mceALmfS1VPuYnkR5ig54czaLm91OTJaQ&e=>
>>
>>
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> *Please note my email has changed: *
>> agraziani@thekey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=eW-QOfPJLcyTShACRwW3Jo8YzRwMnlRMfbCwnS_1_frTeV0a-lyrCWnjNNVdUE_8&s=VTOvYKeZIktRbSMKbjVxRokuDmUubnKYh6OWdJRjkGk&e=>
>>
>> TheKey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=eW-QOfPJLcyTShACRwW3Jo8YzRwMnlRMfbCwnS_1_frTeV0a-lyrCWnjNNVdUE_8&s=Q-ETF4X2lWFCy6vHk_-bLOQHNpjFcSW2-qADjfaNeHo&e=>
>> [image: TheKey]
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=eW-QOfPJLcyTShACRwW3Jo8YzRwMnlRMfbCwnS_1_frTeV0a-lyrCWnjNNVdUE_8&seUVJ8HDaBVAaZjc1hTRDcRdEcKYMK-qggBBD7wnf8&e=>
>>
>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>

Alexa Graziani
Senior Marketing Manager - Consumer Growth
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>