** September 5th B2B Toolkit
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September PAC Guide
See your guide HERE (https://docs.google.com/document/d/1gRqnwOIzBX4stzgi4AQwFJkL7W5ZoKCsWCWFR4tCUc0/edit?usp=sharing) . Case Scenario with an emphasis on the effects of anosognosia and risks to professionals who are unaware of this dementia symptom.
AK Comp - Example Scenarios Tool
We have a new helpful tool to reference when reviewing your comp plans or to just review as a refresher on how the plan works. The attached has client example scenarios that show how the Animal Kingdom was chosen for a given client. We hope this is useful for you all and can alleviate some questions that arise.
AK Comp - Example Scenarios Here! (https://docs.google.com/presentation/d/1KKA8a_6PPYLsfnzLzvsVtL9oHQj81_S9kZbxrE_Q5WA/edit?usp=sharing)
Optional - LinkedIn Self-Audit Tool
We have a lot of HCL's who've been reaching out about support with auditing their LinkedIn pages or desiring to "level up" on their social selling. We love to hear this!!! We will plan to have a team training on this soon, but in the meantime, we wanted to provide an optional self-auditing tool for you all to audit your own profiles and activity on LinkedIn and self-serve as you work to improve your social selling game. Please see the below and we would love to hear if you feel you've learned from your own self-audit!
LinkedIn Social Selling Self-Audit Tool (https://docs.google.com/document/d/1-3g_EcKPLvfIxMcIdp_4Hoxtymew4kBEMt8cQHClpr4/edit?usp=sharing) > File > Make a Copy to have your own version to audit with!
TK Differentiators Pitch Deck
As we heard on the August National Sales Call, where Dr. Shadi Gholizadeh and I spoke on our differentiators as TheKey, we can see that there is a lot of opportunity for growth in our ability to speak on "What makes us different?"
That's exactly what this pitch deck will walk your referral sources through.
* The Balanced Care Method
* Scientific Advisory Board
* Enhanced Dementia Training
* Care Team Approach
This would be beneficial to go over with every Top 20 SAP account - even if they've been working with us a long time. Some of these differentiators are newer to our organization!
Differentiator Pitch Deck Here. (https://docs.google.com/presentation/d/12jl-QCQ6bRUA7LEGOI-pG1ID4UjVLKln3Svn6vCYxKc/edit?usp=sharing)
Goal: Each SAP account has a scheduled meeting to review this deck by the End of the Quarter.
*Important* Please Document your Salesforce Activity when you've presented the deck with the field “Tied to Marketing Strategy" > "Differentiators Pitch Deck.” This field is how we track all HCL completion of larger B2B Marketing Strategies. Screenshot below.
Scientific Advisory Board Flyer
To go along with your Differentiators Pitch Deck, we have our SAB flyer which everyone can download and print locally. This piece is a great way for people to reference the impressive individuals on our SAB and who is backing our method of care.
Go to the Brand Center (https://brand.thekey.com) here > Use the top seach bar to search "Board" and you will see the flyer available for download.
** Sales Social Media Marketing Calendar
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Click here to access (https://docs.google.com/spreadsheets/d/15uDCaj7CIsyuvIMSqb_Ic9sFMV4VA7lqDgGFRajL0Ug/edit?usp=sharing) this month's TheKey social calendar.
* Healthy Aging Month
* World Alzheimer’s Month
* Women’s Health Week – Sept 4 – 10
* National Assisted Living Week – Sept 10 - 16
* Grandparent's Day - Sept 10th
* World Alzheimer’s Day - Sept 21
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