Re: Calgary Targeting Update

Thank you for the confirmation, Ash. Happy New Year!

On Wed, Dec 27, 2023 at 6:45 PM Arshdeep Brar <ash@infrontmarketing.ca>
wrote:

> Hi Alexa,
>
> This has been implemented, thanks
>
> *Ash Brar*
>
> In Front Marketing
>
> Results Driven Performance Marketing
>
>
>
> 587.969.7574
>
> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>
> Suite 401 – 255 17 Ave SW, Calgary, AB
>
>
> ------------------------------
> *From:* Alexa Graziani <agraziani@thekey.com>
> *Sent:* Friday, December 22, 2023 12:21 PM
> *To:* Arshdeep Brar <ash@infrontmarketing.ca>
> *Cc:* John McColman <john@infrontmarketing.ca>; Patrick Zehnder <
> patrick@infrontmarketing.ca>; Timothy Thomas <tt@thekey.com>
> *Subject:* Re: Calgary Targeting Update
>
> That works for me, thank you!
>
> On Fri, Dec 22, 2023 at 11:16 AM Arshdeep Brar <ash@infrontmarketing.ca>
> wrote:
>
> Hi Alexa,
>
>
> Agreed, this will be a better alternative to lower the bids in that region
> specifically and let it run instead of totally removing it. So, I will
> implement a 50 % decreased bid, and we can review it next month.
>
> At least 50% would be a good number to notice some actual difference; let
> me know if you agree.
>
> Thanks,
> Ash
>
> *Ash Brar*
>
> In Front Marketing
>
> Results Driven Performance Marketing
>
>
>
> 587.969.7574
>
> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>
> Suite 401 – 255 17 Ave SW, Calgary, AB
>
>
> ------------------------------
> *From:* Alexa Graziani <agraziani@thekey.com>
> *Sent:* Friday, December 22, 2023 12:06 PM
> *To:* Arshdeep Brar <ash@infrontmarketing.ca>
> *Cc:* John McColman <john@infrontmarketing.ca>; Patrick Zehnder <
> patrick@infrontmarketing.ca>; Timothy Thomas <tt@thekey.com>
> *Subject:* Re: Calgary Targeting Update
>
> Hi Ash,
>
> Ok, I see your point. However, it spent so much money that I don't think
> we could be getting enough conversations to make it worth it. What do you
> think about adding that postal code specifically and bidding down on it?
>
> Sincerely,
>
> On Fri, Dec 22, 2023 at 10:59 AM Arshdeep Brar <ash@infrontmarketing.ca>
> wrote:
>
> Hi Alexa,
>
> So T2R is the downtown region of Calgary, and my concern is that it had
> more to do with Google assigning the location to T2R as we had very
> specific targeting; I wouldn't recommend necessarily removing or excluding
> that area because a lot of primary searches tend to take places in this
> region. So, although we might not be seeing a lot of final conversions from
> this, we should keep it in.
>
> Let me know what you think, and we can proceed accordingly.
> Thanks,
> Ash
>
> *Ash Brar*
>
> In Front Marketing
>
> Results-Driven Performance Marketing
>
>
>
> 587.969.7574
>
> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>
> Suite 401 – 255 17 Ave SW, Calgary, AB
>
>
> ------------------------------
> *From:* Alexa Graziani <agraziani@thekey.com>
> *Sent:* Friday, December 22, 2023 10:47 AM
> *To:* Arshdeep Brar <ash@infrontmarketing.ca>
> *Cc:* John McColman <john@infrontmarketing.ca>; Patrick Zehnder <
> patrick@infrontmarketing.ca>; Timothy Thomas <tt@thekey.com>
> *Subject:* Re: Calgary Targeting Update
>
> Thank you, Ash!
>
> One more question. Is T2R in the updated targeting set? That was on the
> chopping block so I want to either remove it or explicitly address how/why
> we are keeping it i fit's in the new set. If it was removed as part fo the
> process, then great.
>
> Sincerely,
>
> On Fri, Dec 22, 2023 at 9:04 AM Arshdeep Brar <ash@infrontmarketing.ca>
> wrote:
>
> Calgary changes have been implemented. Thanks,
> Ash
>
> *Ash Brar*
>
> In Front Marketing
>
> Results Driven Performance Marketing
>
>
>
> 587.969.7574
>
> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>
> Suite 401 – 255 17 Ave SW, Calgary, AB
>
>
> ------------------------------
> *From:* Alexa Graziani <agraziani@thekey.com>
> *Sent:* Thursday, December 21, 2023 3:38 PM
> *To:* Arshdeep Brar <ash@infrontmarketing.ca>
> *Cc:* John McColman <john@infrontmarketing.ca>; Patrick Zehnder <
> patrick@infrontmarketing.ca>; Timothy Thomas <tt@thekey.com>
> *Subject:* Re: Calgary Targeting Update
>
> Thank you, Ash.
>
> Calgary is approved. I'll look at the other two tomorrow.
>
> On Thu, Dec 21, 2023 at 2:36 PM Arshdeep Brar <ash@infrontmarketing.ca>
> wrote:
>
> Hey Alexa,
>
>
> I have adjusted the Targeting for Calgary and have included
> recommendations for Vancouver and Toronto as well.
> The common trend in all the markets is you will see a lot of activity from
> the downtown region but not a lot of conversions, but this has a lot to do
> with Device location id registration with Google and exploratory searches.
> Similar to Calgary, these results are based on income stats and median
> ages.
> For these markets as well, we are not focusing on specific targeting but
> keeping it broad and then cutting out the regions which we have strong data
> suggesting to.
>
>
> Also, please let me know when we should implement these changes.
>
> I have included the rest of the details for all three markets in the sheet
> as well, where map screenshots are included for more context.
> HCA Location Report all markets - 01 August 2023 - 29 November 2023 -
> Google Sheets
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__docs.google.com_spreadsheets_d_1V-5F-5FP2PKDqnnuML2ObrO0N3TjbJpDpSBX1AEDeh9EHA0_edit-23gid-3D1883409549&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=Setp5ukMUqZaGyspwPrC-F3kBC-DDEim3R7fSduYh2A&e=>
>
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__docs.google.com_spreadsheets_d_1V-5F-5FP2PKDqnnuML2ObrO0N3TjbJpDpSBX1AEDeh9EHA0_edit-23gid-3D1883409549&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=Setp5ukMUqZaGyspwPrC-F3kBC-DDEim3R7fSduYh2A&e=>
> HCA Location Report all markets - 01 August 2023 - 29 November 2023
> <https://urldefense.proofpoint.com/v2/url?u=https-3A__docs.google.com_spreadsheets_d_1V-5F-5FP2PKDqnnuML2ObrO0N3TjbJpDpSBX1AEDeh9EHA0_edit-23gid-3D1883409549&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=Setp5ukMUqZaGyspwPrC-F3kBC-DDEim3R7fSduYh2A&e=>
> Calgary Consolidated performance - Google Ads combined with Tableau
> Location,Impr.,CTR,Avg. CPC,Cost,Conversions,Cost / conv.,Conv. rate,Impr.
> (Top) %,Impr. (Abs. Top) %,Postal Code,Cost,Leads,Opps,SOC,Cost per
> lead,Cost per Opp
> T2R,Alberta,Canada,16818,10.12%,7.69,13095.5,52,251.84,3.06%,89.72%...
> docs.google.com
> <https://urldefense.proofpoint.com/v2/url?u=http-3A__docs.google.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=-YZ4mshE0_aO8yQtRLoZ0OC18NgoFYGq97J54zbOfNJSStCnsKgUzEl04vYbPvS5&s=zr6tB6nLm1f_f5TCfKd8KsYndoxnEdntR_A6vQHQ5hI&e=>
>
> Calgary:
> Testing areas: Calgary and surrounding areas in the map
> Excluded areas: T3N, T3J, T3P, T1Y, T2A, T2E, T2B, T3K, T3R, T1Z
>
> Vancouver:
> Historically Top Converting areas:  V3R, V3S, V7J, V1M, V5K, V4E, V5B,
> V5E, V7M, V4K, V5T, V2Y, V5N, V6K, V6V
> Testing areas: V7B, V7C, V6Y, V7E, V6W, V3V, V5A, V3B, V3C, V4N, V2X,
> V2Z, V4P, V4B, V7V, V7W, V6P, V5Z, V3X, V4M, V4C, V3K, V4R
> Excluded areas: V6T, V6A, V6X, V3A, V3T, V5J
>
>
> Toronto:
> Top converters: M5C, M3L, M3M, M5N, M2L, M8W, M3C
> Testing areas: Toronto
> Excluded areas: M4Y, M4X, M5S, M5T, M5J, M5V, M6J, M4V, M4T, M4S, M6K,
> M6R, M6P, M6N, M5P, M4V, M5R
>
>
>
>
> Thanks, Ash
> Ash
>
> *Ash Brar*
>
> In Front Marketing
>
> Results Driven Performance Marketing
>
>
>
> 587.969.7574
>
> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>
> Suite 401 – 255 17 Ave SW, Calgary, AB
>
>
>
> ------------------------------
> *From:* Alexa Graziani <agraziani@thekey.com>
> *Sent:* Thursday, December 21, 2023 2:07 PM
> *To:* Arshdeep Brar <ash@infrontmarketing.ca>
> *Cc:* John McColman <john@infrontmarketing.ca>; Patrick Zehnder <
> patrick@infrontmarketing.ca>; Timothy Thomas <tt@thekey.com>
> *Subject:* Re: Calgary Targeting Update
>
> Let's start with 5, thanks Ash!
>
> On Thu, Dec 21, 2023 at 12:31 PM Arshdeep Brar <ash@infrontmarketing.ca>
> wrote:
>
> Hey Alexa,
>
> How does this look? And to John's comment in order to add around Bearspaw,
> how big of a radius targeting should we add there, 5 km? Please let me
> know, and I will send you a revised map again.
>
> *Ash Brar*
>
> In Front Marketing
>
> Results Driven Performance Marketing
>
>
>
> 587.969.7574
>
> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>
> Suite 401 – 255 17 Ave SW, Calgary, AB
>
>
> ------------------------------
> *From:* John McColman <john@infrontmarketing.ca>
> *Sent:* Thursday, December 21, 2023 10:55 AM
> *To:* Alexa Graziani <agraziani@thekey.com>; Arshdeep Brar <
> ash@infrontmarketing.ca>
> *Cc:* Patrick Zehnder <patrick@infrontmarketing.ca>; Timothy Thomas <
> tt@thekey.com>
> *Subject:* Re: Calgary Targeting Update
>
>
> I would also expand a bit around Bearspaw possibly, there are a lot of BIG
> homes around this area.
>
>
>
> Assuming we’re in Springbank… the targeting may be fine. I just want to
> make sure we’re hitting in and around here.
>
>
>
>
>
>
> *John McColman*
>
> In Front Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca  <john@infrontmarketing.ca>*
>
>
>
>
>
> *From: *Alexa Graziani <agraziani@thekey.com>
> *Date: *Thursday, December 21, 2023 at 10:38 AM
> *To: *Arshdeep Brar <ash@infrontmarketing.ca>
> *Cc: *Jo