Ontario
HCL for Oakville and Toronto combined
Proper marketing campaign (digital, radio)
Google spending at the right times
Ability to adjust the price point to capture more of the market. Refine
pricing plan
Raises to caregivers so they stay and talk about us to others.
On Thu, Aug 3, 2023 at 6:09 PM Sharon Speirs <sspeirs@thekey.com> wrote:
> *Vancouver*
>
> 1. Advertising; To Chuck's point we need to go back to what was proven to
> work as what we have currently is not bringing in the same amount of leads
> nor the same quality. We need to use Carolina's past success and pinpoint
> specific areas in the White Rock, West Van , Parts of North Van, Point
> Grey, Dunbar etc. If we are THE KEY then we need to lock and load it in all
> areas as being a hybrid is helping no one as some clients think we are
> Loving Home Care, some Home Care Assistance and some The Key. Have Carolina
> share her past Key marketing strategies and see if any of them could work
> in our current state.
>
> 2. Recruitment; Be the employer of Choice for Registered Caregivers and
> ensure we can pay appropriately, build the pool then go after increased
> hours with Vancouver Coastal Health on the North Shore but also begin to
> explore Vancouver and Richmond as well. Ensure Elizabeth has the means to
> attend important job fairs, build relationships with the schools to ensure
> they are recommending our company to their graduates. We have to hire more
> caregivers in the North Van, Vancouver and West Vancouver as most of our
> business is here and short shifts are increasingly hard to staff due to
> long commutes.
>
> 3. Staffing Business/ Referral partners- We do need a local HCL or a
> Canadian HCL to solely build on lost referral partners and bring them back
> to the fold. The past HCL was not the wrong individual but he had the wrong
> compensation package with a bonus coming to him from a house account
> instead of truly being incentivized by new business. Staffing business is
> another piece that relies on Registered caregivers so without a pool its
> hard to go after that business. White Rock area needs someone out there as
> currently we have minimal clients in the area but still have an office
> there- Cathy does not have the bandwidth to do more in the community but
> there is untapped business out there.
>
> Sharon
>
>
> On Thu, Aug 3, 2023 at 10:04 AM Chuck Terlesky <cterlesky@thekey.com>
> wrote:
>
>> 1. Invest in Google Ad Words - Calgary needs 10k monthly to be a market
>> leader. Ensure the proper postal codes and the correct consumer demographic
>> are used. Focus on geo-targeting, display ads, mobile-specific PPC ads and
>> add call tracking extensions. My most considerable previous success was
>> utilizing my negative keywords in campaigns (I wonder if you have enough
>> negative keywords). Google Analytics should drive decision-making. ( maybe
>> switch to a new vendor who has experience in the space or can drive results
>> quickly)
>> 2. SEO of our website - nothing new has been posted in a long time. I'm
>> sure the website needs much updating as it's a WordPress website. Could you
>> implement a clear strategy to have regular content uploaded? We generate a
>> lot of interest from organic.
>> 3. Use Radio to push our brand out - no one knows our name - like *NO
>> ONE* knows our name or what we do. This would assist local markets and
>> push for searching what we do online. (Radio works - it just costs a lot of
>> money)
>> 4. Hire a permanent position called Market Access. This person can work
>> with all Provincial government funding options. Find us access, use
>> government contracts and support new clients with funding options. Profit
>> can be made with significant hours of service.
>> 5. Leverage LPN services as this bills out at 30% - 40% higher rates than
>> caregiver services and provides a more considerable, consistent profit
>> margin.
>>
>> On Thu, Aug 3, 2023 at 10:24 AM Joey Taylor <joey.taylor@thekey.com>
>> wrote:
>>
>>> 1. Hire an internal sales role across Canada directly responsible for
>>> dealing with referral and referral partners
>>> 2. Expand into Ottawa with remote caregiver hiring and advertising
>>> 3. Invest more in SEO and the websites across Canada
>>> 4. Give Local Leaders the ability to travel more. Some of us have never
>>> met/met members of our teams. It is hard to cover such a wide geography
>>> without any inside knowledge of that specific geography.
>>>
>>> On Thu, Aug 3, 2023 at 11:14 AM Timothy Thomas <tt@thekey.com> wrote:
>>>
>>>> Hi Team,
>>>>
>>>> As we move into our next chapter at TheKey, we want to move that
>>>> revenue needle thoughtfully and with careful consideration from you.
>>>>
>>>> I would like to have your feedback on the top 3 items that would drive
>>>> revenue in the next quarter.
>>>>
>>>> Please look at this on a micro level in your local offices. Think, if I
>>>> could do or get _________________ for my region, it would increase revenue
>>>> directly or indirectly.
>>>>
>>>> Some examples could be:
>>>>
>>>> - Increase consumer marketing spend - print / radio / other and why
>>>> - Increase CG marketing in specific areas.
>>>> - Hire HCL in a specific market - why will it be different this
>>>> time.
>>>> - Add an additional Client Success Manager in a specific market in
>>>> order to retain clients.
>>>>
>>>>
>>>> If you have any questions, please let me know. I need this by lunchtime
>>>> tomorrow.
>>>>
>>>> --
>>>> Tim Thomas
>>>> Head of Canada Division
>>>> *Please note my email has changed:*
>>>> tt@TheKey.com <tt@thekey.com>
>>>> (514) 591-9387
>>>> TheKey.ca <https://www.thekey.ca/>
>>>> [image: TheKey] <https://www.thekey.com/>
>>>>
>>>
>>>
>>> --
>>>
>>> Joey Taylor
>>>
>>> *Regional Care Solutions Manager*
>>>
>>> 514-907-5065
>>>
>>> TheKey.ca <https://thekey.ca/>
>>>
>>> [image: TheKey]
>>>
>>
>>
>> --
>> Chuck Terlesky B.A., CCPE
>> General Manager/Regional Caregiver Ambassador for Canada
>>
>> 403-301-3777
>>
>> TheKey.ca <https://thekey.ca/>
>>
>> [image: TheKey]
>>
>>