Ready: First draft of September content

Hi Joey and Tim! Hope you’re enjoying this beautiful day.

Joey, thanks for the chat last week! I’ve used our conversation as the basis for two articles – see attached. The third article is going to focus on nurses as a main differentiator, and I’ll copy you on a note to Maria next so I can get a little detail from her. If you can take a look at the articles, and let me know if you have any edits or feedback, that would be awesome!

Tim, I included you as the source for article two since I think it’s good to continue having more than one person quoted per market. All of the GMs talked about how important it seems to be to clients and potential client that we are truly local, so I’ve layered that messaging strategically into this piece that will talk a bit to the history of each “franchise” and then position TheKey as this added benefit. If you have any feedback or edits at all, send them my way and I’ll update.

Once I know what you both think of the attached, I’ll start localizing them for each market, and finish up the third piece based on the nurse/caregiver insight I gather. The goal is that all of this will be finished and delivered to you all across Canada to start posting the week of September 9 😊 If you have any questions at all, just let me know.

Thank you both so much!
AO
Amanda Olliver
President & Storyteller-In-Chief
The Hudson Office Inc.
www.hudsonoffice.ca<http://www.hudsonoffice.ca/>
514-701-3242