Re: Calgary Postcard - Redesign (For August 2025)
- From
- Chuck Terlesky <cterlesky@thekey.com>
- To
- Katy Kessler <katy.kessler@thekey.com>
- CC
- Timothy Thomas <tt@thekey.com>, Emma Zumsen <emma.zumsen@thekey.com>, Val Arismendi <val.arismendi@thekey.com>, Phil Chanda <phil.chanda@thekey.com>
- Date
- Thu, 11 Sep 2025 12:52:57 -0600
- Folder
- INBOX
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Looks good - can you provide the files for me to send to the printer? On Tue, Sep 9, 2025 at 1:25 PM Katy Kessler <katy.kessler@thekey.com> wrote: > The recommendation for printed materials is to have the QR code on one > side, but not both. I can move it to the front or leave it on the back and > just change the CTA on the front? Screenshot below for you to review. > [image: Screenshot 2025-09-09 at 2.18.14 PM.png] > Let me know your thoughts! > Katy > > > On Tue, Sep 9, 2025 at 1:54 PM Timothy Thomas <tt@thekey.com> wrote: > >> Hi Katy, >> >> It seems something changed on the CTA section of the first page, Can we >> reverto this but with the new QR code? >> >> [image: Screenshot 2025-09-09 at 2.52.41 PM.png] >> >> On Tue, Sep 9, 2025 at 2:41 PM Katy Kessler <katy.kessler@thekey.com> >> wrote: >> >>> Hi Chuck, >>> Congratulations on the new landing page! Made a couple of small >>> adjustments to this for extra clarity. Let me know if you want any >>> additional edits. >>> Katy >>> >>> On Tue, Sep 9, 2025 at 11:56 AM Chuck Terlesky <cterlesky@thekey.com> >>> wrote: >>> >>>> Hi Katy, >>>> >>>> Can we fix the QR code so its directed here: https://thekey.ca/calgary >>>> >>>> This is our new landing page. >>>> >>>> Thanks, >>>> Chuck >>>> >>>> On Thu, Sep 4, 2025 at 4:53 PM Katy Kessler <katy.kessler@thekey.com> >>>> wrote: >>>> >>>>> Updated design attached here (two options for the front and one option >>>>> for the reverse). Please let me know if we need to schedule a quick call >>>>> for another round of edits. I'll be taking over this project from our >>>>> designer for future revisions. >>>>> Thanks! >>>>> Katy >>>>> >>>>> On Thu, Sep 4, 2025 at 3:32 PM Chuck Terlesky <cterlesky@thekey.com> >>>>> wrote: >>>>> >>>>>> Hi Katy, >>>>>> >>>>>> Thank you for the draft of the Calgary postcard. Tim and I have >>>>>> reviewed it and would like to request the following updates: >>>>>> >>>>>> *Front Page* >>>>>> >>>>>> - >>>>>> >>>>>> Sharpen/clean up the first page design for stronger readability. >>>>>> - >>>>>> >>>>>> Ensure *“*TheKey *Home Care”* is emphasized clearly. >>>>>> - >>>>>> >>>>>> Change line to: *“*Lifeguard: 24/7 critical activity monitoring >>>>>> for your safety.” >>>>>> - >>>>>> >>>>>> Update the phone number to 587-609-8190. >>>>>> - >>>>>> >>>>>> Update QR code text to read: “Learn more about Lifeguard”. >>>>>> >>>>>> *Back Page* >>>>>> >>>>>> - >>>>>> >>>>>> Rearrange bullet points so Lifeguard features are prioritized at >>>>>> the top. >>>>>> - >>>>>> >>>>>> Keep the line: “We match CDHC rates—no out-of-pocket expenses.” >>>>>> - >>>>>> >>>>>> Replace the current line *“Lifeguard safety monitoring at the >>>>>> push of a button”* with: >>>>>> “Lifeguard smart safety technology watching over you day and >>>>>> night.” >>>>>> - >>>>>> >>>>>> Update phone number here as well to 587-609-8190. >>>>>> - >>>>>> >>>>>> Update QR code text to match front page: “Learn more about >>>>>> Lifeguard”. >>>>>> >>>>>> These adjustments will help emphasize the Lifeguard offering and >>>>>> ensure contact details are accurate. >>>>>> >>>>>> Thanks for all the assistance with this postcard. We hope to get it >>>>>> right so we can duplicate it in other markets. >>>>>> >>>>>> Regards, >>>>>> >>>>>> Chuck >>>>>> >>>>>> On Wed, Sep 3, 2025 at 9:02 AM Chuck Terlesky <cterlesky@thekey.com> >>>>>> wrote: >>>>>> >>>>>>> Hi Tim, >>>>>>> >>>>>>> I've attached the revised postcard with your suggestions. Let us >>>>>>> know what you think. >>>>>>> >>>>>>> Regards, >>>>>>> Chuck >>>>>>> >>>>>>> On Wed, Sep 3, 2025 at 8:45 AM Katy Kessler <katy.kessler@thekey.com> >>>>>>> wrote: >>>>>>> >>>>>>>> Hi Chuck, >>>>>>>> Our designer gave two alternates for the first page and made the >>>>>>>> text revisions. Attached here. Take a look and let me know your thoughts! >>>>>>>> Thanks, >>>>>>>> Katy >>>>>>>> >>>>>>>> On Tue, Sep 2, 2025 at 9:24 AM Chuck Terlesky <cterlesky@thekey.com> >>>>>>>> wrote: >>>>>>>> >>>>>>>>> Hi Katy, >>>>>>>>> >>>>>>>>> Can we get a redesign of the Calgary Postcard? >>>>>>>>> >>>>>>>>> This is from Tim: >>>>>>>>> >>>>>>>>> I don't like the design. Here's my suggestion and we make the >>>>>>>>> design match the landing page for consistency. >>>>>>>>> >>>>>>>>> *Front* >>>>>>>>> >>>>>>>>> Headline: Switch to TheKey Calgary — Get Lifeguard FREE With Your >>>>>>>>> Care >>>>>>>>> Subheadline: If you or a loved one currently receive home care >>>>>>>>> through AHS or another provider, switch to TheKey today for premium care >>>>>>>>> plus Lifeguard safety technology — free for new clients. >>>>>>>>> Visual Elements: Smiling senior with caregiver in warm, home >>>>>>>>> setting. >>>>>>>>> Offer badge: 'FREE Lifeguard Devices & 24/7 Monitoring' >>>>>>>>> Call to Action: ■ Call 403-301-3777 or Scan QR to Get Started >>>>>>>>> >>>>>>>>> *Back* >>>>>>>>> >>>>>>>>> Header: Why Families in Calgary Choose TheKey + Lifeguard >>>>>>>>> Bullets: >>>>>>>>> >>>>>>>>> ✓ We match CDHC rates — no out-of-pocket expenses >>>>>>>>> ✓ Expert caregivers with 24/7 support & direct AHS billing >>>>>>>>> ✓ Lifeguard safety monitoring at the push of a button >>>>>>>>> ✓ Peace of mind for families — no added cost >>>>>>>>> >>>>>>>>> Testimonial: “TheKey made the transition seamless. The Lifeguard >>>>>>>>> monitoring gives us peace of mind every day.” – Susan M., Calgary >>>>>>>>> Footer: TheKey logo, thekey.ca/calgary, 305–37 Richard Way SW, >>>>>>>>> Calgary, AB, >>>>>>>>> >>>>>>>>> On Wed, Aug 27, 2025 at 8:13 AM Emma Zumsen < >>>>>>>>> emma.zumsen@thekey.com> wrote: >>>>>>>>> >>>>>>>>>> Morning Chuck, >>>>>>>>>> >>>>>>>>>> Including Phil here as she would be the best person to weigh in >>>>>>>>>> on what's possible for new web page experiences. I think increasing >>>>>>>>>> visibility of the language on the existing page is likely the best bet to >>>>>>>>>> ensure we don't delay the timing of the site launch but I defer to Phil on >>>>>>>>>> what's possible. >>>>>>>>>> >>>>>>>>>> Emma >>>>>>>>>> >>>>>>>>>> On Wed, Aug 27, 2025 at 8:30 AM Chuck Terlesky < >>>>>>>>>> cterlesky@thekey.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Katy, >>>>>>>>>>> >>>>>>>>>>> The QR code currently links to the main Calgary page, but on >>>>>>>>>>> that page Lifeguard is only shown as a small tile below the header. Since >>>>>>>>>>> the postcard highlights Lifeguard so prominently, it feels like a >>>>>>>>>>> disconnect when users scan the code and don’t immediately see more detailed >>>>>>>>>>> information. >>>>>>>>>>> >>>>>>>>>>> Do you think it would be better to create a dedicated landing >>>>>>>>>>> page that integrates both TheKey and Lifeguard, or should we add a >>>>>>>>>>> prominent call-to-action button on the main Calgary page (e.g., *“Click >>>>>>>>>>> here to learn more about Lifeguard”*)? >>>>>>>>>>> >>>>>>>>>>> Thoughts? >>>>>>>>>>> >>>>>>>>>>> Chuck >>>>>>>>>>> >>>>>>>>>>> On Wed, Aug 27, 2025 at 7:22 AM Katy Kessler < >>>>>>>>>>> katy.kessler@thekey.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> The QR code points to the content at >>>>>>>>>>>> thekey.ca/locations/canada/calgary, but we added some >>>>>>>>>>>> additional tracking to it, so we can measure how many people use the QR >>>>>>>>>>>> code. The long version is this: >>>>>>>>>>>> https://thekey.ca/locations/canada/calgary?utm_source=pgm&utm_medium=directmail&utm_campaign=D-Lifeguard&utm_content=Postcard&utm_term=Calgary >>>>>>>>>>>> >>>>>>>>>>>> On Tue, Aug 26, 2025 at 6:15 PM Chuck Terlesky (Home Care >>>>>>>>>>>> Assistance) <cterlesky@thekey.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hi Katy, >>>>>>>>>>>>> >>>>>>>>>>>>> Looks good, let me pass it on to Tim for final approval. Where >>>>>>>>>>>>> does the QR code take you? >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Chuck Terlesky B.A., CCPE >>>>>>>>>>>>> General Manager >>>>>>>>>>>>> Calgary, Alberta >>>>>>>>>>>>> >>>>>>>>>>>>> Office Calgary: 403-301-3777 >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> --- >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>>>>>>>> >>>>>>>>>>>>> [image: TheKey] >>>>>>>>>>>>> >>>>>>>>>>>>> On Aug 26, 2025, at 5:12 PM, Katy Kessler < >>>>>>>>>>>>> katy.kessler@thekey.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> Hi Chuck, >>>>>>>>>>>>> Draft attached here for your review! >>>>>>>>>>>>> Katy >>>>>>>>>>>>> >>>>>>>>>>>>> On Tue, Aug 26, 2025 at 1:05 PM Chuck Terlesky < >>>>>>>>>>>>> cterlesky@thekey.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Sounds great, thanks for the update! >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Tue, Aug 26, 2025 at 12:02 PM Katy Kessler < >>>>>>>>>>>>>> katy.kessler@thekey.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Hi Chuck, >>>>>>>>>>>>>>> Thank you for checking in. It's currently with our designer >>>>>>>>>>>>>>> for revisions. I'm expecting a draft by tomorrow and will keep you updated. >>>>>>>>>>>>>>> Katy >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Tue, Aug 26, 2025 at 12:24 PM Chuck Terlesky < >>>>>>>>>>>>>>> cterlesky@thekey.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Hi Emma and Team, >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Could I please get an update on the status of the Calgary >>>>>>>>>>>>>>>> postcards in the pipeline? We are planning to launch our Radio ad in the >>>>>>>>>>>>>>>> coming week, and it would be nice to have the postcards hit the homes while >>>>>>>>>>>>>>>> the radio ad is running. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> I would greatly appreciate any updates you could provide. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Kind regards, >>>>>>>>>>>>>>>> Chuck >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Wed, Jul 30, 2025 at 7:34 AM Chuck Terlesky < >>>>>>>>>>>>>>>> cterlesky@thekey.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Thanks, Emma! I'll fill out the form now with all the >>>>>>>>>>>>>>>>> details. Appreciate the quick response. >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Best, >>>>>>>>>>>>>>>>> Chuck >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Tue, Jul 29, 2025 at 10:20 PM Emma Zumsen < >>>>>>>>>>>>>>>>> emma.zumsen@thekey.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Hey Chuck, >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> All requests for new content should go through this form >>>>>>>>>>>>>>>>>> <https://docs.google.com/forms/d/1rvxYpZ87roaP5cArL3FRG0-3g3cEgdkK6oI8hmMN13Q/viewform?edit_requested=true> >>>>>>>>>>>>>>>>>> so we can make sure it's managed in a queue. Once you drop the details in >>>>>>>>>>>>>>>>>> there we can start planning it in our pipeline. >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> Thanks, >>>>>>>>>>>>>>>>>> Emma >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Tue, Jul 29, 2025 at 3:46 PM Chuck Terlesky < >>>>>>>>>>>>>>>>>> cterlesky@thekey.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Hi Katy and Emma, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> We're planning another postcard drop in August and would >>>>>>>>>>>>>>>>>>> like to refresh the design to highlight *Lifeguard* as >>>>>>>>>>>>>>>>>>> a key differentiator. I assume you're familiar with Lifeguard >>>>>>>>>>>>>>>>>>> , our Canadian proactive monitoring service that helps >>>>>>>>>>>>>>>>>>> prevent issues before they impact customers. If you >>>>>>>>>>>>>>>>>>> need any additional information or context, please let me know. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> We'd appreciate your help in updating the messaging and >>>>>>>>>>>>>>>>>>> creative to ensure Lifeguard stands out clearly and effectively. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Please let me know the next steps and what more you >>>>>>>>>>>>>>>>>>> would need from me. >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Regards, >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Chuck >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>>>>> Chuck Terlesky B.A., CCPE >>>>>>>>>>>>>>>>>>> General Manager >>>>>>>>>>>>>>>>>>> Calgary, Alberta >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> Calgary: 403-301-3777 >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> [image: TheKey] >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>>> Chuck Terlesky B.A., CCPE >>>>>>>>>>>>>>>>> General Manager >>>>>>>>>>>>>>>>> Calgary, Alberta >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Calgary: 403-301-3777 >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> [image: TheKey] >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>> Chuck Terlesky B.A., CCPE >>>>>>>>>>>>>>>> General Manager >>>>>>>>>>>>>>>> Calgary, Alberta >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Calgary: 403-301-3777 >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> [image: TheKey] >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Katy Kessler >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> Marketing Coordinator >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> katy.kessler@thekey.com | 952-239-5430 | TheKey.com >>>>>>>>>>>>>>> <https://www.thekey.com/> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>> -- >>>>>>>>>>>>>> Chuck Terlesky B.A., CCPE >>>>>>>>>>>>>> General Manager >>>>>>>>>>>>>> Calgary, Alberta >>>>>>>>>>>>>> >>>>>>>>>>>>>> Calgary: 403-301-3777 >>>>>>>>>>>>>> >>>>>>>>>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>>>>>>>>> >>>>>>>>>>>>>> [image: TheKey] >>>>>>>>>>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> -- >>>>>>>>>>>>> >>>>>>>>>>>>> Katy Kessler >>>>>>>>>>>>> >>>>>>>>>>>>> Marketing Coordinator >>>>>>>>>>>>> >>>>>>>>>>>>> katy.kessler@thekey.com | 952-239-5430 | TheKey.com >>>>>>>>>>>>> <https://www.thekey.com/> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> <082625-CalgaryPostcard_Lifeguard_5x7.pdf> >>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> -- >>>>>>>>>>>> >>>>>>>>>>>> Katy Kessler >>>>>>>>>>>> >>>>>>>>>>>> Marketing Coordinator >>>>>>>>>>>> >>>>>>>>>>>> katy.kessler@thekey.com | 952-239-5430 | TheKey.com >>>>>>>>>>>> <https://www.thekey.com/> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> -- >>>>>>>>>>> Chuck Terlesky B.A., CCPE >>>>>>>>>>> General Manager >>>>>>>>>>> Calgary, Alberta >>>>>>>>>>> >>>>>>>>>>> Calgary: 403-301-3777 >>>>>>>>>>> >>>>>>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>>>>>> >>>>>>>>>>> [image: TheKey] >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>> >>>>>>>>> -- >>>>>>>>> Chuck Terlesky B.A., CCPE >>>>>>>>> General Manager >>>>>>>>> Calgary, Alberta >>>>>>>>> >>>>>>>>> Calgary: 403-301-3777 >>>>>>>>> >>>>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>>>> >>>>>>>>> [image: TheKey] >>>>>>>>> >>>>>>>>> >>>>>>>> >>>>>>>> -- >>>>>>>> >>>>>>>> Katy Kessler >>>>>>>> >>>>>>>> Marketing Coordinator >>>>>>>> >>>>>>>> katy.kessler@thekey.com | 952-239-5430 | TheKey.com >>>>>>>> <https://www.thekey.com/> >>>>>>>> >>>>>>>> >>>>>>>> >>>>>>> >>>>>>> -- >>>>>>> Chuck Terlesky B.A., CCPE >>>>>>> General Manager >>>>>>> Calgary, Alberta >>>>>>> >>>>>>> Calgary: 403-301-3777 >>>>>>> >>>>>>> TheKey.ca <https://thekey.ca/> >>>>>>> >>>>>>> [image: TheKey] >>>>>>> >>>>>>> >>>>>> >>>>>> -- >>>>>> Chuck Terlesky B.A., CCPE >>>>>> General Manager >>>>>> Calgary, Alberta >>>>>> >>>>>> Calgary: 403-301-3777 >>>>>> >>>>>> TheKey.ca <https://thekey.ca/> >>>>>> >>>>>> [image: TheKey] >>>>>> >>>>>> >>>>> >>>>> -- >>>>> >>>>> Katy Kessler >>>>> >>>>> Marketing Coordinator >>>>> >>>>> katy.kessler@thekey.com | 952-239-5430 | TheKey.com >>>>> <https://www.thekey.com/> >>>>> >>>>> >>>>> >>>> >>>> -- >>>> Chuck Terlesky B.A., CCPE >>>> General Manager >>>> Calgary, Alberta >>>> >>>> Calgary: 403-301-3777 >>>> >>>> TheKey.ca <https://thekey.ca/> >>>> >>>> [image: TheKey] >>>> >>>> >>> >>> -- >>> >>> Katy Kessler >>> >>> Marketing Coordinator >>> >>> katy.kessler@thekey.com | 952-239-5430 | TheKey.com >>> <https://www.thekey.com/> >>> >>> >>> > > -- > > Katy Kessler > > Marketing Coordinator > > katy.kessler@thekey.com | 952-239-5430 | TheKey.com > <https://www.thekey.com/> > > > -- Chuck Terlesky B.A., CCPE General Manager Calgary, Alberta Calgary: 403-301-3777 TheKey.ca <https://thekey.ca/> [image: TheKey]