Thanks for your guidance Matt.
I couldn't have done it without your support.
Warm regards.
*Sola Feyisitan Bpharm, Mph*
Home Care Liaison
sola.feyisitan@thekey.com
M: 403-305-3925
W: 403-301-3777
*TheKey.com*
[image: TheKey]
On Mon, Feb 13, 2023 at 3:36 PM Matt Vijayan <mvijayan@thekey.com> wrote:
> Great summary Jay and thank you for attending the meeting on the Canadian
> Sales' behalf.
>
> Hello Canada
> I would like to reiterate the importance of Jay's points on PAC, social
> media and engaging your top referral partner.
>
> A case in point is Sola's recent PAC meeting last week, where she had
> utilized all three strategies working for her.
>
>
> 1. She invited her top senior care professionals to her Professional
> Advisory Committee for lunch. Her attention to detail was well noticed by
> the attendees; she even had French macaroons as a gift for all attendees
> (see picture).
> 2. Engaged her #1 referral source, Proactive Seniors' owner, Kathy
> Mendham as the speaker/facilitator.
> 3. Leveraged social media (LinkedIn) to amplify the successful event.
> The engagement is encouraging and her referral partners are
> sharing/commenting on this event! Check out for yourself -
> https://www.linkedin.com/feed/update/urn:li:activity:7029121657436856320?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7029121657436856320%29
>
>
> *Outcome:*
> *Proactive Seniors' SoC contribution went up by 50%. 2 SoCs in February
> from PS and 3 in the pipeline. If you want to increase your SoCs through a
> multi-pronged approach, I recommend reaching out to Sola.*
>
> *Congratulations Jay on bouncing back with Vancouver Coastal Health with 8
> Starts of Care by Feb 13, the highest thus far. Anyone looking to break
> into Government contracted services, Jay can provide some useful insights.*
>
> *Copying @Ashley Mirone <amirone@thekey.com> @Matthew Neal
> <mneal@thekey.com> @Timothy Thomas <tt@thekey.com> and @Jackie Summers
> <jsummers@thekey.com> for visibility. *
>
> Best regards,
>
> Matt
>
> Matt Vijayan, B.Sc., MBA, CCPE
> Director of Sales, Canada
> *Please note my email has changed:*
> mvijayan@TheKey.com <Madhu.Vijayan@TheKey.com>
>
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://www.thekey.com/>
>
>
> On Mon, Feb 13, 2023 at 4:55 PM Jason Bradley <
> jason.bradley@homecareassistance.com> wrote:
>
>> Hi All,
>>
>> Hope you all had a great weekend and off to a great start today on Monday.
>>
>> You will have received the B2B toolkit this morning in your email from
>> Ashley Mirone.
>>
>>
>> https://mail.google.com/mail/u/0/?tab=cm&zx=64ujbiyg2ac8#inbox/FMfcgzGrcXrRlPPmvMzthdKfRKrWcHQZ?compose=GTvVlcSBptMklCknzwFZfTlHpzMBwtQdGnCLnZdkflzGqVTJfLrFGkwNDKPNVVhtnHBVmPGrDLplc
>>
>>
>> You also may or may not have attended today's session with JAckie Summers
>> and Kathryn Allen. They usually send out the recording too if you wish to
>> watch that as well.
>>
>> In Summary, there is lots of great content for us to dive into and
>> utilize in each of our own territories that will work best for you.
>>
>> 1) Valentine's day - (It's tomorrow), Engage with your major accounts, or
>> those you are trying to break into with a thoughtful Valentine's gesture.
>> Photos and videos are appreciated by the corporate team so feel free to
>> share if you wish.
>>
>> 2) The Sales Force mobile app - two new features added that you can now
>> complete in the field vs. only on your laptop.
>> a) Request marketer credit
>> b) Request account ownership
>>
>> 3) New Service Level Agreement SATISFACTION GUARANTEE
>> check with your local team - Tim and Matt have confirmed that this is
>> also now in place for Canada *ONLY APPLIES to Private Care only. Best
>> Practice not to lead with this offer but use it as a differentiator, or to
>> win back business you may have lost. Essentially if a client has a
>> negative experience we will (a) replace the caregiver and (b) comp the next
>> shift.
>>
>> 4) PAC _ Professional Advisory Council - If you haven't done one yet,
>> It's time. There is no wrong way to do this. Sola has recently had a
>> great meeting that perhaps she can share her experience with us on.
>> Depending on the size of your territory, consider doing more than one (I am
>> going to do this). It's a great way to get a group of like-minded
>> individuals talking about what is most important. SENIORS AGING WELL.
>>
>> 5) Hospital Collateral
>>
>> 6) Presentation Decks - have a lunch and present/present over coffee and
>> snacks/give a preview of what you can present on more formally at a later
>> time (A TEASER)
>>
>> 7) MARCH - Heads Up! It's SOCIAL WORKERS MONTH - A great time to start
>> planning and scheduling a lunch or time with social workers to celebrate
>> all that they do!!!
>>
>> 8) EDUCATION PRESENTATION TOPICS - Available on brand centre
>> >downloads>presentations - download and make them your own. Offer to
>> present to a dedicated audience on a topic of great interest as a
>> complimentary service to raise awareness and provide education.
>>
>> 9) Social Media Content - February is complete and ready for you to
>> create your own post on social media such as LinkedIn. Add to it, or modify
>> to make it your own or relative to your local market.
>>
>> 10) Playbook - Great place to see some of the most current objections and
>> suggested approaches to answers and discussions
>>
>>
>> There's lots to choose from to drive new business (Penetration or
>> Expansion). You decide and take action!
>>
>> Happy Monday Everyone. Share your ideas and experiences!
>>
>> Jay
>>
>>
>> *Jay (Jason) Bradley, BSc (Pharmacology), CCPE*
>> Home Care Liaison / Business Development
>> cell: 604-318-1930
>> email:jason.bradley@homecareassistance.com
>> jason.bradley@thekey.com
>> Home Care Assistance
>> 1861 Marine Drive,
>> West Vancouver, BC V7V1J7
>> ph: (778) 279-3634
>> fax: (778) 279-3635
>> website: *www.homecareassistancevancouver.ca
>> <http://homecareassistancevancouver.ca/>*
>>
>>