Thank you Alexa! And happy Friday team.
Here's an overview of the monthly traffic for the 9x microsites:
https://docs.google.com/spreadsheets/d/1YZ7-eJibRf0ex9g2zxrziS5VMiU8no0RMk98_QUAnSg/edit?usp=sharing
This is estimated traffic data from ahrefs since we do not currently have
access to GA & GSC for all of the properties to get pageviews and sessions.
Note the Traffic Value metric, which is often a better indicator of what
drives business (and carries risk) than Organic Traffic. Each microsite is
further broken down by page performance in the separate tabs.
Please let me know which websites you'd like transitioned in which batches
in column I of the Overview tab.
Thanks and talk soon,
Kahl Orr
* Please note my email has changed: *
korr@thekey.com <https://brand.thekey.com/esg/korr@thekey.com>
+1-610-507-7863
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>
On Thu, Aug 4, 2022 at 6:17 PM Alexa Graziani <agraziani@thekey.com> wrote:
> Hi Tim,
>
> We recommend, and have received approval for, a phased approach for
> sunsetting the existing websites/transitioning to TheKey brand. We
> recommend sunsetting the two smallest websites on the first and then doing
> batches on the 7th, 14th, and 21st (working our way up to the largest
> site(s) last). This allows TheKey.ca to gain traction while we focus on
> transitioning specific sites, starting with the ones with the lowest risk.
> It also completes the transition by the end of September, which we know is
> when Angie previously expressed a desire to finish the conversion.
>
> Kahl - can you surface the average monthly pageviews or sessions for each
> of the sites we need to redirect so we can work to build out the groupings?
>
> We will also need to time our paid ad campaigns with these transitions as
> well.
>
> Let us know what you think of this approach. I will be out next week so
> please coordinate with the rest of the team if any questions or concerns
> arise.
>
> Thank you,
>
> On Thu, Aug 4, 2022 at 6:30 AM Timothy Thomas <tt@thekey.com> wrote:
>
>> Thanks Kahl. Is that also the projected date for forwarding microsite
>> traffic?
>>
>> On Wed, Aug 3, 2022 at 5:30 PM Kahl Orr <korr@thekey.com> wrote:
>>
>>> Hi Tim, great question and I agree with Alexa here - best to not
>>> interrupt campaigns since our go-live is so near.
>>>
>>> We are still aiming for a September 1 launch.
>>>
>>> Thank you both!
>>>
>>>
>>> Kahl Orr
>>> * Please note my email has changed: *
>>> korr@thekey.com <https://brand.thekey.com/esg/korr@thekey.com>
>>> +1-610-507-7863
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://homecareassistance.com/>
>>>
>>>
>>> On Wed, Aug 3, 2022 at 4:40 PM Timothy Thomas <tt@thekey.com> wrote:
>>>
>>>> Ok great, that's what we'll do.
>>>>
>>>> On Wed, Aug 3, 2022 at 2:56 PM Alexa Graziani <agraziani@thekey.com>
>>>> wrote:
>>>>
>>>>> I think if we are launching in September, it makes sense to extend it
>>>>> if you don't want a dark period.
>>>>>
>>>>> On Wed, Aug 3, 2022 at 11:46 AM Timothy Thomas <tt@thekey.com> wrote:
>>>>>
>>>>>> Hi Alexa and Kahl,
>>>>>>
>>>>>> I just got off a call with the Oakville Waterloo team and we know
>>>>>> that the saba contract is ending on August 31.
>>>>>>
>>>>>> Does it make sense to extend that until the launch date of thekey.ca,
>>>>>> instead of moving to InFront marketing for a few weeks in between? What is
>>>>>> the projected launch date of thekey.ca?
>>>>>>
>>>>>> Let me know what you think.
>>>>>> Thanks!
>>>>>> --
>>>>>> Tim Thomas
>>>>>> Head of Canada Division
>>>>>> *Please note my email has changed:*
>>>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>>>> (514) 591-9387
>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Alexa Graziani
>>>>> Senior Marketing Manager - Consumer Growth
>>>>> * Please note my email has changed: *
>>>>> agraziani@thekey.com
>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>> (650) 416-1538 Ext. 181538
>>>>> TheKey.com <https://www.thekey.com/>
>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>
>>>>
>>>>
>>>> --
>>>> Tim Thomas
>>>> Head of Canada Division
>>>> *Please note my email has changed:*
>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>> (514) 591-9387
>>>> TheKey.com <https://www.thekey.com/>
>>>> [image: TheKey] <https://www.thekey.com/>
>>>>
>>> --
>> Tim Thomas
>> Head of Canada Division
>> *Please note my email has changed:*
>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>> (514) 591-9387
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://www.thekey.com/>
>>
>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
> (650) 416-1538 Ext. 181538
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>