Re: Calgary Growth

Hi Tim

The slowdown we saw in January came from a tough mix of circumstances. We
lost six clients due to death, and one of our staffing contracts wrapped up
around the same time. Since March, I’ve been flagging the drop in inbound
calls, and on top of that, the provincial transition of CDHC to a new
delivery model has slowed things down further, as clients wait for their
approval letters.

Right now, I'm focused on rebuilding momentum. For November and December,
1) Increasing our Google AdWords budget to help drive more online leads. 2)
Strengthening our radio campaign 3) Revamping and sending out postcards
twice before Christmas to re-engage the community. 4) Chris, our HCL, is
now in the field, and I expect that he will bring in at least one new start
of care in November.

With these efforts, combined with increasing my activity and our typically
strong December performance, I’m hopeful that we’ll start to see solid
growth by the end of 2025.
Chuck

On Thu, Nov 6, 2025 at 9:06 AM Timothy Thomas <tt@thekey.com> wrote:

> [image: Screenshot 2025-11-06 at 11.05.15 AM.png]
>
> How do we get back to that straight line growth. What's changed? Was CDHC
> more lax with their approvals at that time?
>
> --
>
> *Tim Thomas*
> Head of Midwest & Canada Divisions | *TheKey*
> Mobile: 514.591.9387
> [image: TheKey] <https://homecareassistance.com/>
>

Chuck Terlesky B.A., CCPE
General Manager
Calgary, Alberta

Calgary: 403-301-3777

TheKey.ca   <https://thekey.ca/>

[image: TheKey]