Re: TheKey Display Ads

From
Mark Dickie <mark@20eight.ca>
To
Alexa Graziani <agraziani@thekey.com>
CC
Louise Scanlan <louise@20eight.ca>, Timothy Thomas <tt@thekey.com>, Phil Chanda <phil.chanda@thekey.com>
Date
Wed, 21 Dec 2022 21:00:01 -0500
Folder
INBOX
Thank you Alexa for the feedback. Perfect.

No, there is no additional fee for display ads. Included in the monthly fee.


Mark

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On Wed, Dec 21, 2022 at 8:40 PM Alexa Graziani <agraziani@thekey.com> wrote:

> Hi Mark,
>
> Overall, no, these are just for inspiration for now until we corbrand so:
>
>>
>>
>>    - Are you ready for us to use these colors & fonts? No, please
>>    continue to use the HCA colors and fonts
>>    - Are you ready for us to use these copy points? Except for the
>>    Vision creative? You can use all the copy points if you'd like,
>>    including the vision one. Since while the Canadian markets aren't TheKey,
>>    the care is being provided in a similar way so the general point still
>>    applies.
>>    - We'll replace The Key logo with the Home Care Assistance logo (for
>>    the time being) Please continue to use the ads you've designed as
>>    these images are also just for TheKey branded ads. The images give you an
>>    idea of the kinds of images we are going for though.
>>
>> For your information, we typically do not use the 320x50 banner size due
>> to these small formats usually resulting in unintentional clicks. We also
>> add these mobile sizes: 320x480, 480x320. Understood, that's fine.
>>
>> Also, to confirm, is there any additional cost for new display ads or is
>> that included in the monthly agency fee?
>>
>
> Thank you!
>

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