Hey Alexa,
Here are the new timings for ad schedule:
Calgary: Mon - Friday 8am to 6pm - (MST), 8 to 6 Calgary Time
Toronto: Mon - Friday 6am to 4pm - (MST), 8 to 6 Toronto time
Vancouver: Mon - Friday 9 am to 7pm - (MST), 8 to 6 Vancouver time
Winnipeg: Mon - Friday 7am to 5pm - (MST), 8 to 6 Winnipeg time
Mississauga: Mon - Friday 5am to 3pm - (PST), 8 to 6 Mississauga time
Calgary - CDHC: Mon - Friday 7am to 5pm - (PST), 8 to 6 Calgary time
Let me know if you would like to see any changes here.
Thanks,
Ash
Ash Brar
In Front Marketing
Results Driven Performance Marketing
587.969.7574
ash@infrontmarketing.ca
Suite 401 – 255 17 Ave SW, Calgary, AB
________________________________
From: Alexa Graziani <agraziani@thekey.com>
Sent: Monday, March 25, 2024 2:51 PM
To: Arshdeep Brar <ash@infrontmarketing.ca>
Cc: Patrick Zehnder <patrick@infrontmarketing.ca>; John McColman <john@infrontmarketing.ca>; Megan Heinen <mheinen@thekey.com>; Kira Farnham <kira.farnham@thekey.com>; Timothy Thomas <tt@thekey.com>
Subject: Re: Turn Off Weekend Ads
Thank you!
On Mon, Mar 25, 2024 at 1:45 PM Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>> wrote:
Hey Alexa,
Sure, we will set these changes live by tomorrow.
Thanks,
Ash
Ash Brar
In Front Marketing
Results Driven Performance Marketing
587.969.7574
ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>
Suite 401 – 255 17 Ave SW, Calgary, AB
________________________________
From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Sent: Monday, March 25, 2024 10:00 AM
To: Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>
Cc: Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>; John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>; Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>; Kira Farnham <kira.farnham@thekey.com<mailto:kira.farnham@thekey.com>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Turn Off Weekend Ads
Hi Ash,
I spoke to Tim and we'd like to turn off advertising on the weekends for the time being. Our after hours person resigned and we're noticed a lot of leads come in after hours that never get entered into Salesforce. I think that's one reason we have fewer leads this month, our spend isn't getting concentrated in times where actual team members can answer the calls.
Turning off weekend spend should help us to capture as many leads as possible during the week, when the team can do a better job of converting them down the funnel.
Also, can you please re-send the hours we're running ads for each of our markets?
Thanks,
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
TheKey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=sQQ-UVRfUWe-x_Pms6Gc-3TghNeZpXSiL5f7vq4wlJsMw-8Ya_eMQd0NExKxR9sK&s=6KaVzJiYONpMm8QqgVa8jAzo6UoUkxZV5tUjGf33OAM&e=>
[TheKey] <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=sQQ-UVRfUWe-x_Pms6Gc-3TghNeZpXSiL5f7vq4wlJsMw-8Ya_eMQd0NExKxR9sK&s=IAovrxJ61P1GVGd9T2fAy97VC72yH8nSGDrzN_EIxH4&e=>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
TheKey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=LmgW2GsMmCbMgdPpTZgHJf-c6gmF3l_WQWZNWdnCKF3LM2KwTZMmsRkbeZCfcd-L&s=27RXeylSD8geRaZTMDrAoFPi3MRyb115DXWXQurP1GI&e=>
[TheKey] <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=LmgW2GsMmCbMgdPpTZgHJf-c6gmF3l_WQWZNWdnCKF3LM2KwTZMmsRkbeZCfcd-L&s=jE3xGppr_pAzbTNAXncdKb8bmeQycqxXlYe9P_82vPI&e=>
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