Records for Winnipeg:
https://homecareassistance.lightning.force.com/lightning/r/Opportunity/006UH000004J3nuYAC/view
https://homecareassistance.lightning.force.com/lightning/r/Opportunity/006UH000004PWvJYAW/view
https://homecareassistance.lightning.force.com/lightning/r/Opportunity/006UH0000052zZBYAY/view
https://homecareassistance.lightning.force.com/lightning/r/Opportunity/006UH000004z4XRYAY/view
https://homecareassistance.lightning.force.com/lightning/r/Opportunity/006UH00000JlMtRYAV/view
https://homecareassistance.lightning.force.com/lightning/r/Opportunity/006UH00000KNIFGYA5/view
https://homecareassistance.lightning.force.com/lightning/r/Opportunity/006UH00000JJwesYAD/view
Dennis Fancy, BSP
General Manager
(204) 489-6000
TheKey.ca <https://thekey.ca/>
[image: TheKey]
On Thu, May 8, 2025 at 5:37 PM Timothy Thomas <tt@thekey.com> wrote:
> Hey guys.
>
> Can you send me the SOC records for the starts mentioned below?
>
> ---------- Forwarded message ---------
> From: Chris Gerard <chris.gerard@thekey.com>
> Date: Thu, May 8, 2025 at 5:43 PM
> Subject: Re: Mailer Campaigns
> To: Timothy Thomas <tt@thekey.com>, Kevin Murray <kevin.murray@thekey.com>
>
>
> Thanks Tim. Do you happen to have Tier breakdown for the SOCs? Or at
> least the names and Kevin can run them down.
>
> On Thu, May 8, 2025 at 4:37 PM Timothy Thomas <tt@thekey.com> wrote:
>
>> Hi Chris,
>>
>> Just a quick summary of our direct mail efforts in Calgary and Winnipeg
>> so far. We’ve run campaigns in both markets without custom tracking tools
>> initially—no unique URLs or phone numbers—so attribution relied heavily on
>> RIMs and CSMs asking clients how they heard about us. That said, we’ve
>> since implemented QR codes and a custom CallRail number to improve
>> tracking. We have two campaigns being distributed this week.
>>
>> Despite the limitations, we did see a noticeable bump in starts in the
>> two weeks following each drop. Here’s a quick breakdown:
>>
>> *Calgary*
>>
>>
>> -
>>
>> *Postcards Distributed:* 40,000 (2 campaigns)
>> -
>>
>> *Leads:* 17
>> -
>>
>> *Opportunities:* 14
>> -
>>
>> *Starts:* 7
>> -
>>
>> *Total Cost:* $12,600
>> -
>>
>> *Cost per Start (SOC):* $1,800
>>
>> *Winnipeg*
>>
>>
>> -
>>
>> *Postcards Distributed:* 20,000 (2 campaigns)
>> -
>>
>> *Leads:* 16
>> -
>>
>> *Starts:* 5
>> -
>>
>> *Total Cost:* $7,200
>> -
>>
>> *Cost per Start (SOC):* $1,440
>>
>> Let me know if you have any questions,
>>
>> Thanks,
>>
>> Tim
>>
>> On Wed, May 7, 2025 at 9:00 PM Chris Gerard <chris.gerard@thekey.com>
>> wrote:
>>
>>> Ok. Thanks
>>> Sent from my iPhone
>>>
>>> On May 7, 2025, at 4:59 PM, Timothy Thomas <tt@thekey.com> wrote:
>>>
>>>
>>> Hey Chris,
>>>
>>> Yes, I can get that to you. It varies a little by market but I'll pull
>>> together the data. Give me a day.
>>>
>>> Thanks
>>> Tim
>>>
>>> On Wed, May 7, 2025 at 5:55 PM Chris Gerard <chris.gerard@thekey.com>
>>> wrote:
>>>
>>>> Hey Tim,
>>>>
>>>> Do you have any conversion rates from mailer campaigns we have done in
>>>> your region?
>>>>
>>>> --
>>>> Kind Regards,
>>>>
>>>>
>>>> *Chris Gerard*
>>>> CEO | *TheKey*
>>>> Mobile: 817-313-7913
>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>
>>>
>
> --
> Kind Regards,
>
>
> *Chris Gerard*
> CEO | *TheKey*
> Mobile: 817-313-7913
> [image: TheKey] <https://homecareassistance.com/>
>