Re: Rate Increases

From
Chris Gerard <chris.gerard@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Fri, 27 Feb 2026 10:20:53 -0600
Folder
INBOX
Yes.  You can engage Joy if you would like to. Sent from my iPhoneOn Feb 27, 2026, at 10:01 AM, Timothy Thomas <tt@thekey.com> wrote:Would you like us to complete our own competitor shop and report the results back to you? On Fri, Feb 27, 2026 at 9:58 AM Chris Gerard <chris.gerard@thekey.com> wrote:All-Attached is our recommended new rates for our US sites.  I want to finalize these rates next week to go live 3/16.  Pricing_Analysis_DetailsTim-we need to evaluate Canada quickly as well.Again-We should be priced at the high end of our competitors.  We secret shopped three selected competitors in each of our markets and the results of those were shared with you all.  To come up with these proposed rates, we added $1 to our highest comp with a cap of 10% increase if the highest comp was more than 10% higher than our actual rates.  Our third party consultant recommended this as best practice as we are a premium provider.  And, being priced middle of the pack actually works against us in landing ideal clients.  Please review the Proposed Rate column and sign-off by next Wednesday, March 4th.  If your team feels strongly that the proposed rate is not acceptable and would materialy impact your site's performance, then note it in the comments column and add justification for the objection.  Those will be reviewed promptly so that we can finalize and load the new rates into our system.-- Kind Regards,Chris GerardCEO | TheKeyMobile: 817-313-7913