Re: Re: In Front Marketing / Agreement

From
James Sudimak (Web Support) <dev@homecareassistance.com>
To
Alexa Graziani <agraziani@thekey.com>
CC
Timothy Thomas <tt@homecareassistance.com>
Date
2022-04-14 11:29:16
Folder
INBOX
Hi John,

Our apologies regarding the Winnipeg and Vancouver admin URLs.

Here are the admin/login links for each site (there is a query parameter
added to the URL for security purposes):

Winnipeg:
https://www.homecareassistancewinnipeg.ca/wp-login.php?28@X35VT7Bus!qRTe1@aD
Vancouver:
https://www.homecareassistancevancouver.ca/wp-login.php?secret=va66343294

As for Toronto, we have yet to access this website and its properties
ourselves. The contact with SABA is up at EOM, and we'll be transitioning,
migrating and providing access as soon as that's complete.

—

Alexa — Please see John's remainder of questions below:

*"Also, there was mention that there is no pre-existing Google accounts to
“take over”. This means we will create new Google Ad campaigns, correct?
Did we want to keep them individualized (IE: Calgary (already in place),
Winnipeg, Vancouver, Toronto – New)?*

*When setting up billing, we can take on all spends under our invoicing, or
we can use a corporate CC (would need this information).*

*The team has already started going through the site audit, so we’re on
track."*

Thanks and warm regards,

James Sudimak
Web Developer, TheKey
thekey.com
221 Main St #520 <https://homecareassistance.zendesk.com/tickets/520>, San
Francisco, CA 94105


On Apr 11, 12:14 PM, James Sudimak wrote:

> Hi Alexa / Tim,
>
> We've gone ahead and added info@infrontmarketing.ca to GA, GTM and WP for
> all Canadian locations as requested. Emails regarding access to these areas
> should have been emailed to that address.
>
> Please let us know if there is anything else we may assist with!
>
> Thanks and warm regards,
>
> James Sudimak
> Web Developer, TheKey
> thekey.com
> 221 Main St #520 <https://homecareassistance.zendesk.com/tickets/520>,
> San Francisco, CA 94105
>
>
On Apr 8, 2:37 PM, Timothy Thomas wrote:

> haha awesome! Have a great weekend all.
>
>
> Attachment:
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> <https://riseco.zendesk.com/attachments/token/b34eCU8nwZjwPLKH16Uo1LVlC/?name=image001.jpg>
> image002.png
> <https://riseco.zendesk.com/attachments/token/oH4JILH69MnPY7l4Elj8fmfta/?name=image002.png>
> image003.png
> <https://riseco.zendesk.com/attachments/token/BOaAj5Nu399zHbjvXxJKkCqCf/?name=image003.png>
> image004.png
> <https://riseco.zendesk.com/attachments/token/8BPANEGdrwPeFirVQfbBbcToo/?name=image004.png>
>

On Apr 8, 1:53 PM, Alexa Graziani wrote:

> Dev - please see the thread below and provide John access to everything we
> have for the Canada locations:
> Google Analytics
> Google Tag manager (if available)
> Website access
>
> Tim - we don't have their old Google Ads accounts from SABA so he will not
> have access to those. Sounds good on the timing -that happens to be my
> birthday 😊
>
> On Fri, Apr 8, 2022 at 10:01 AM Timothy Thomas <tt@homecareassistance.com>
> wrote:
>
> Hi Alexa,
>
> We're set to move forward with InFront.
>
> Who should I reach out to in order to set them up with the request below.
>
> Thanks!
>
> ---------- Forwarded message ---------
> From: *John McColman* <john@infrontmarketing.ca>
> Date: Fri, Apr 8, 2022 at 12:12 PM
> Subject: Re: In Front Marketing / Agreement
> To: Timothy Thomas <tt@homecareassistance.com>
> Cc: Chuck Terlesky <cterlesky@homecareassistance.com>, Dave Taylor <
> dave@infrontmarketing.ca>
>
>
> Hi Tim!
>
> Great to hear, we will get moving on this asap.
>
> I think what we need is access to certain platforms.
>
> Each Location:
> Google Analytics
> Google Ads
> Google Tag manager (if available)
> Website access
>
> All access should be granted to info@infrontmarketing.ca
>
> We will go in audit, adjust and launch on dates discussed.
>
> Thank you,
>
>
>
> John McColman
> In Front Marketing
> 403.861.9727
> john@infrontmarketing.ca
> ------------------------------
> *From:* Timothy Thomas <tt@homecareassistance.com>
> *Sent:* Friday, April 8, 2022 7:19:22 AM
> *To:* John McColman <john@infrontmarketing.ca>
> *Cc:* Chuck Terlesky <cterlesky@homecareassistance.com>; Dave Taylor <
> dave@infrontmarketing.ca>
> *Subject:* Re: In Front Marketing / Agreement
>
> Hi John,
>
> We have a go for your proposal.
>
> We will start with Phase 1 for now and go site by site from there.
>
> Once we unify under one domain and brand we will have to revisit this set
> up which you seem open to.
>
> Let's get started! Let me know what you need.
>
> Congrats!
> Tim
>
> On Thu, Apr 7, 2022 at 4:06 PM John McColman <john@infrontmarketing.ca>
> wrote:
>
> Hi Tim & Chuck,
>
>
>
> Thanks for the time today to further discuss increasing business with In
> Front Marketing.
>
>
>
> As discussed, we want to come to the table and have this work for all
> parties involved. Dave and I agreed that there should be a floating scale
> based on the nature of the business and how this is set to grow. We also
> discussed discussing the “Corporate Plan” closer to launch to ensure we’re
> competitive in pricing based on a few factors we list out below.
>
>
>
> Here is the structure we would like to proceed with specifically to
> Canada.
>
>
>
> 15% Management Fees
>
>    - Spends under $25,000 / month
>
>
>
> 12.5% Management Fees
>
>                - Spends between $25,000 - $50,000 / month
>
>
>
> 10% Management Fees
>
>    - Spends over $50,000/month
>
>
>
> We are willing to put a hard cap in place of $10,000 CAD with spends over
> $100,000/month.
>
>
>
> We want to ensure that there is a “renegotiation” before the launch of the
> corporate site. We have unanswered questions around individual accounts or
> amalgamating everything into one master account for corporate. This changes
> how we look at things, specifically workloads. Currently, this is how
> things would be managed on the current structure that’s in place based on
> the rollout across Canada as each locations are run through individual
> accounts.
>
>
>
> Trial Phase (Calgary) – 1 account - Completed
>
>
>
> Phase 1
>
>    - Calgary, Vancouver, Winnipeg, Toronto
>
> Phase 2
>
>    - Mississauga, Waterloo, Oakville
>
> Phase 3
>
>    - Victoria? + 3 more, maybe Montreal.
>
>
>
> Each account at this time is essentially double the work. Not just from a
> build out, but also from a monitoring. We’re optimizing and watching up too
> 12 accounts with completion of Phase 3. Doable for IFM, but a lot more
> day-to-day work. This is why the structure above is warranted at this time.
> We don’t tend to look at population as a deciding factor as it’s just an
> audience. We’re looking at the workload. We understand that Cardinal has a
> cap per month lower than IFM, but I can’t comment on them as I’m not sure
> of the structure of their business. We also know that it is $8,000 USD a
> month, and we are not sure if they manage a single account for the USA or
> multiple accounts (200+) based on locations.
>
>
>
> We are also not charging for any additional work that would include the
> following;
>
>    - Website Code Adjustment
>    - Site Clean Up (duplication of code)
>    - Audits / Site Checks
>    - Blog Posting (individual sites, once a month)
>    - Integrations
>
>
>
> When the corporate launch comes into play, and if everything gets
> “simplified”, we will gladly talk a flat rate for Canada. It’s roughly 4-5
> months away from launch and we’re excited to take our learnings and success
> with HCA and make this happen for Canada.
>
>
>
> In Front Marketing is excited for more opportunities with Home Care. We
> want to make this work and I believe you understand the value we can bring
> to your team.
>
>
>
> We look forward to working with you. If this is agreeable, we can send
> over a contract to be signed for a launch in < 2 weeks.
>
>
>
> Thank you,
>
>
>
> *John McColman*
>
> In Front Marketing
>
> Results Driven Performance Marketing
>
>
>
> 403.861.9727
>
> *john@infrontmarketing.ca <john@infrontmarketing.ca>*
>
> Suite 401 – 255 17 Ave SW, Calgary, AB
>
>
>
> <https://www.infrontmarketing.ca/> [image:
> https://images2.imgbox.com/4f/28/0CulP3sT_o.png]
> <https://www.facebook.com/infrontcalgary/> [image:
> https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png]
> <https://www.linkedin.com/in/johnmccolman>
> <https://twitter.com/infrontyyc>
>
>
>
>
>
> --
>
> Timothy Thomas
> Head of Canada Division
> Home Care Assistance
> Office: 514-907-5065
> Fax: 514-221-4265
> 4464 Ste Catherine West
> Westmount, QC, H3Z1R7
> HomeCareAssistanceMontreal.ca
> ---
> Read Our Testimonials
> <https://www.homecareassistancemontreal.ca/reviews.html>
> We Are Hiring! <https://www.homecareassistancemontreal.ca/careers.html>
>
>
> Champions of Longevity
>
>
> --
>
> Timothy Thomas
> Head of Canada Division
> Home Care Assistance
> Office: 514-907-5065
> Fax: 514-221-4265
> 4464 Ste Catherine West
> Westmount, QC, H3Z1R7
> HomeCareAssistanceMontreal.ca
> ---
> Read Our Testimonials
> <https://www.homecareassistancemontreal.ca/reviews.html>
> We Are Hiring! <https://www.homecareassistancemontreal.ca/careers.html>
>
>
> Champions of Longevity
>
>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
> (650) 416-1538 Ext. 181538
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>
>
> Attachment:
> image001.jpg
> <https://riseco.zendesk.com/attachments/token/TkuObGqj67VHvklOC5CIleL9H/?name=image001.jpg>
> image002.png
> <https://riseco.zendesk.com/attachments/token/DbmqYc2TLJ08W0TvKKUkzBdUX/?name=image002.png>
> image003.png
> <https://riseco.zendesk.com/attachments/token/foJSZpwfUJr7HEV4sVqXA9ClY/?name=image003.png>
> image004.png
> <https://riseco.zendesk.com/atta

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