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Re: CAREER page event for exclusion

From
Arshdeep Brar <ash@infrontmarketing.ca>
To
Alexa Graziani <agraziani@thekey.com>
CC
John McColman <john@infrontmarketing.ca>, Patrick Zehnder <patrick@infrontmarketing.ca>, Megan Heinen <mheinen@thekey.com>, Kira Farnham <kira.farnham@thekey.com>, Timothy Thomas <tt@thekey.com>
Date
Thu, 21 Mar 2024 18:03:41 +0000
Folder
INBOX
📎 Outlook-cidimage00.png; Outlook-https___im.png; Outlook-https___im.png; Outlook-cidimage00.png
Hey Alexa,

Please use the link below to access the implementation documentation for the new events for thekey.ca site.

I have tried to include all the details, which not only include the documentation for the technical team but also for anyone else on the team, stating the importance and the business objectives of these implementations for smoother communication and understanding on this matter for anyone on the team.
So I hope you find it helpful:

https://docs.google.com/document/d/1343bRG15GmdmQkJKib9s7qMO35qVPZo1Ai_5KdPfozg/edit?usp=sharing

Thanks,
Ash



Ash Brar

In Front Marketing

Results Driven Performance Marketing



587.969.7574

ash@infrontmarketing.ca

Suite 401 – 255 17 Ave SW, Calgary, AB



________________________________
From: Alexa Graziani <agraziani@thekey.com>
Sent: Tuesday, March 19, 2024 5:16 PM
To: Arshdeep Brar <ash@infrontmarketing.ca>
Cc: John McColman <john@infrontmarketing.ca>; Patrick Zehnder <patrick@infrontmarketing.ca>; Megan Heinen <mheinen@thekey.com>; Kira Farnham <kira.farnham@thekey.com>; Timothy Thomas <tt@thekey.com>
Subject: Re: CAREER page event for exclusion

Hi Ash,

I received word that if you build out a full requirements document then our team can review it and let us know the next steps.

Their definition of a requirements document is a technical spec that lists what pages and what is triggered, what the conditions are and what the parameters are in a step by step structure.

Please let me know if that is doable/if you have any further questions.

Sincerely,

On Thu, Mar 14, 2024 at 3:35 PM Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>> wrote:
Ok, thanks for the clarification. I'll get back to you once I hear more about the events/conversions setup.

On Thu, Mar 14, 2024 at 2:11 PM Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>> wrote:
Yes, currently, we don't have any exclusions in place.


Ash Brar

In Front Marketing

Results Driven Performance Marketing



587.969.7574

ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>

Suite 401 – 255 17 Ave SW, Calgary, AB



________________________________
From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Sent: Thursday, March 14, 2024 2:41 PM
To: Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>
Cc: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>; Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>; Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>; Kira Farnham <kira.farnham@thekey.com<mailto:kira.farnham@thekey.com>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: CAREER page event for exclusion

Got it, so we aren't excluding anyone based on the pages they visit for any of our locations currently?

And so the best way to do that is to set it up through events (which you can then use to make exclusion audiences) and conversions (which you can use to see which keywords are driving that action), correct?

On Thu, Mar 14, 2024 at 1:08 PM Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>> wrote:
Hey Alexa,


For Call rail setup, we have the rule to capture forms only on one main page
this one is for Winnipeg because Winnipeg was the only one with a form page on the main site.:
[https://i.gyazo.com/fbb8f0fb2a5d036ce545dd91c5f3d921.png]
In terms of keyword exclusions:
we have terms like
jobs,
course
education
psw
resume
hiring
recruiting
application
get paid
careers
salary
interview
wage
co-op
,etc.




Ash Brar

In Front Marketing

Results-Driven Performance Marketing



587.969.7574

ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>

Suite 401 – 255 17 Ave SW, Calgary, AB



________________________________
From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Sent: Thursday, March 14, 2024 11:47 AM
To: Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>
Cc: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>; Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>; Megan Heinen <mheinen@thekey.com<mailto:mheinen@thekey.com>>; Kira Farnham <kira.farnham@thekey.com<mailto:kira.farnham@thekey.com>>; Timothy Thomas <tt@thekey.com<mailto:tt@thekey.com>>
Subject: Re: CAREER page event for exclusion

Hi Ash,

One question - can you please remind me if/what we have in place for caregiver/career exclusions on the HCA microsites?

Thanks,

On Tue, Mar 12, 2024 at 3:37 PM Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>> wrote:
Hi Ash,

Two events and two corresponding conversions, got it, thanks!

I will connect internally and get back to you.

Sincerely,

On Tue, Mar 12, 2024 at 1:57 PM Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>> wrote:
Hey Alexa,


Here is the detail for setting up two of the events that we discussed in the meeting today.

Event 1. If a user viewed a careers page
new event name = viewed_page_careers
condition for this event:

  *
parameter = page_location
  *
operator = contains
  *
value = /caregiver-careers


Event 2. If a user viewed a careers page
new event name = outbound_click_careers
condition for this event:
condition1

  *
parameter = event_name
  *
operator = equals
  *
value = click

conditon2

  *
parameter = link_url
  *
operator = contains
  *
value = careers-thekeycan.icims.com<https://urldefense.proofpoint.com/v2/url?u=https-3A__careers-2Dthekeycan.icims.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=B7fmKSoiIBxXA9i32JEcEbLM3zdE13DYIbR7vHhEFpE&e=>

Once these are done, please make sure you add these as conversions as well and the GA4 is then linked to our latest key.ca<https://urldefense.proofpoint.com/v2/url?u=http-3A__key.ca&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=iBl74sI2NoSdNWr3pegY_BTNQ5YU2MjzoDVQfoII74s&e=> account as well.
once this is done, please update the IFM team and we will add those to the ad account.
Thanks,
Ash



--

Ash Brar

In Front Marketing

Results Driven Performance Marketing



587.969.7574.

ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>

Suite 401 – 255 17 Ave SW, Calgary, AB



[cidimage001.jpg@01D6AB85.D2BB7930]<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.infrontmarketing.ca_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=8HbDrNw5Rf_nsBGZeRqvXr9dMCyU-2pEUrMlttSOIEY&e=> [https://images2.imgbox.com/4f/28/0CulP3sT_o.png] <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.facebook.com_infrontcalgary_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=JGoGhR293ZcqhDhwgw79lfbv2i-GOPHbFHZFo6pLz0U&e=>  [https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.linkedin.com_in_johnmccolman&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=zOBSTDCZwpor9uIAW4b7t7YV_OIyGT6_QowRU6QDUAA&e=>  [cidimage004.png@01D6AB85.D2BB7930] <https://urldefense.proofpoint.com/v2/url?u=https-3A__twitter.com_infrontyyc&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=-epqld0uGnaEly9r114SXaVBsKBl25VBsgIXFteSCUs&e=>





--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=zK2idxHNdIFF8XDH7_rScu1DlExElRATIOLe1k2cYZo&e=>

TheKey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=U_j1ih32_sCH0TCMSb36BDQIMGKMkpEbdjPYTC01EJE&e=>
[TheKey] <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=luoaHpVmv-mceALmfS1VPuYnkR5ig54czaLm91OTJaQ&e=>


--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=zK2idxHNdIFF8XDH7_rScu1DlExElRATIOLe1k2cYZo&e=>

TheKey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=U_j1ih32_sCH0TCMSb36BDQIMGKMkpEbdjPYTC01EJE&e=>
[TheKey] <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=TrD77g3aH70vA4frnV9Wqr2FmHw67X9G0hH5AcDQgK0TekTM0cj6HK27_-Lg18m1&s=luoaHpVmv-mceALmfS1VPuYnkR5ig54czaLm91OTJaQ&e=>


--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=eW-QOfPJLcyTShACRwW3Jo8YzRwMnlRMfbCwnS_1_frTeV0a-lyrCWnjNNVdUE_8&s=VTOvYKeZIktRbSMKbjVxRokuDmUubnKYh6OWdJRjkGk&e=>

TheKey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=eW-QOfPJLcyTShACRwW3Jo8YzRwMnlRMfbCwnS_1_frTeV0a-lyrCWnjNNVdUE_8&s=Q-ETF4X2lWFCy6vHk_-bLOQHNpjFcSW2-qADjfaNeHo&e=>
[TheKey] <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=eW-QOfPJLcyTShACRwW3Jo8YzRwMnlRMfbCwnS_1_frTeV0a-lyrCWnjNNVdUE_8&s=1beUVJ8HDaBVAaZjc1hTRDcRdEcKYMK-qggBBD7wnf8&e=>


--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
agraziani@thekey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=ZYRelu54r5ZxE469m-Mq1f9EZ4XlHdiSh9T-gALjrsoZ6JZ9Mc2xqGteq45BekzX&s=kYHO2FIp2PPZAmQoRdmjGa6YTvjCNozQVACzxw5giVw&e=>

TheKey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=ZYRelu54r5ZxE469m-Mq1f9EZ4XlHdiSh9T-gALjrsoZ6JZ9Mc2xqGteq45BekzX&s=kyTzd2U6km6TvhbGopCfwWyvLSx9yaGI42YthI6Zpnk&e=>
[TheKey] <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=ZYRelu54r5ZxE469m-Mq1f9EZ4XlHdiSh9T-gALjrsoZ6JZ9Mc2xqGteq45BekzX&s=2k_MP2o9Zb8aoi9rbliwCSli_262vjaGRnaTQXONwW4&e=>


--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
TheKey.com <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=ZYRelu54r5ZxE469m-Mq1f9EZ4XlHdiSh9T-gALjrsoZ6JZ9Mc2xqGteq45BekzX&s=kyTzd2U6km6TvhbGopCfwWyvLSx9yaGI42YthI6Zpnk&e=>
[TheKey] <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=ZYRelu54r5ZxE469m-Mq1f9EZ4XlHdiSh9T-gALjrsoZ6JZ9Mc2xqGteq45BekzX&s=2k_MP2o9Zb8aoi9rbliwCSli_262vjaGRnaTQXONwW4&e=>

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