Re: Location Postal Code Recommendations Still Needed: Mississauga/Oakville, Winnipeg, Waterloo

Hey Alexa,

Here are the location recommendations for the Rest of the markets - Mississauga, Waterloo and Winnipeg.
For Waterloo and Mississauga, we did not have a lot of strong signals for excluding particular areas, so you won't see a lot of exclusion there. Please use this link to look into the screenshots for each market for more details, for low-income, median age  and median income stat heat maps
https://docs.google.com/spreadsheets/d/1V__P2PKDqnnuML2ObrO0N3TjbJpDpSBX1AEDeh9EHA0/edit?usp=sharing

Winnipeg:

  *
historically top conversing areas (HCA Data)

R2M
R2N
R2J
R3R

  *
testing areas

WINNIPEG

  *
Areas to Exclude

R3G
R3C
R3E
R3A
R3T
R3B
[cid:adf1f47e-6657-46e2-bbe7-833d4efda4ac]

Waterloo:

  *
historically top conversing areas (HCA Data)

N2K
N2A
N2M
N1P
N1E
N2H

  *
testing areas

Waterloo
Guelph
Cambridge
Kitchener

  *
areas to exclude

N2L
[cid:26c0f691-b4fa-4538-9c2f-0e39c06e827f]

Mississauga:

  *
historically top conversing areas (HCA Data)

L6H
L5M
L5B
L4Z
L5N
L5R

  *
testing areas

Mississauga
Oakville
Milton
[cid:95f450b4-9320-49d0-8f04-a4787558f749]

For Mississauga, we did not have any strong signals to exclude except the area in the middle of Mississauga, but there is no way to exclude this area as it is in the middle of four postal codes and isn't a specific postal code, and we can't do radius targeting for exclusion.
[https://i.gyazo.com/70e59fc2c7e0586ec326815a9399a160.png]

Apart from this, you might think, based on our own data, these two are areas we can exclude, but these are not added to the current targeting, so they are already outside of what we are targeting. Hence, we won't need to exclude these.
L0P
L6A

Thanks,

Please review these and let us know your thoughts,
Thanks,
Ash

Ash Brar

In Front Marketing

Results Driven Performance Marketing

587.969.7574

ash@infrontmarketing.ca

Suite 401 – 255 17 Ave SW, Calgary, AB

________________________________
From: Alexa Graziani <agraziani@thekey.com>
Sent: Tuesday, January 9, 2024 11:25 AM
To: Arshdeep Brar <ash@infrontmarketing.ca>
Cc: John McColman <john@infrontmarketing.ca>; Patrick Zehnder <patrick@infrontmarketing.ca>
Subject: Re: Location Postal Code Recommendations Still Needed: Mississauga/Oakville, Winnipeg, Waterloo

Sounds great, thanks for the update!

On Tue, Jan 9, 2024 at 10:24 AM Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>> wrote:
Hey Alexa, we will have this ready and send it your way by Thursday eod for approvals. Thanks

Ash Brar

In Front Marketing

Results Driven Performance Marketing

587.969.7574

ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>

Suite 401 – 255 17 Ave SW, Calgary, AB

________________________________
From: Alexa Graziani <agraziani@thekey.com<mailto:agraziani@thekey.com>>
Sent: Monday, January 8, 2024 4:16 PM
To: John McColman <john@infrontmarketing.ca<mailto:john@infrontmarketing.ca>>; Arshdeep Brar <ash@infrontmarketing.ca<mailto:ash@infrontmarketing.ca>>; Patrick Zehnder <patrick@infrontmarketing.ca<mailto:patrick@infrontmarketing.ca>>
Subject: Location Postal Code Recommendations Still Needed: Mississauga/Oakville, Winnipeg, Waterloo

Hi InFront Team,

Tomorrow before our call, can you also discuss the timing for delivery for the last three markets' postal code recommendations, please? That is for Mississauga/Oakville, Winnipeg, and Waterloo. Once we get those from you, I'll do a final review with Tim and the local team and then we can give you any edits/the go-ahead to make the changes. I'd like to implement the changes as soon as possible this month.

Thanks,

Alexa Graziani
Senior Marketing Manager - Consumer Growth
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Alexa Graziani
Senior Marketing Manager - Consumer Growth
Please note my email has changed:
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