Re: Vancouver Geo Targeting Review

New targeting is officially live!

Let me know if anything is different than how you expected after our last
call.

[image: image.png]

On Tue, May 21, 2024 at 1:50 PM Alexa Graziani <agraziani@thekey.com> wrote:

> That's great. I'll add time for us to meet with Sharon on Friday and send
> this her way.
>
> Sincerely,
>
> On Tue, May 21, 2024 at 11:58 AM Timothy Thomas <tt@thekey.com> wrote:
>
>> Hi Alexa,
>>
>> Yes, could we perhaps book 15-30 mins with the leaders to go through
>> these targets together? I'd also like to prioritize certain markets to
>> ensure we're achieving the highest marketshare possible in the most
>> affluent areas.
>>
>> For Vancouver it would be with Sharon Speirs.
>>
>> Thanks!
>> Tim
>>
>> On Tue, May 21, 2024 at 2:34 PM Alexa Graziani <agraziani@thekey.com>
>> wrote:
>>
>>> Hi Tim,
>>>
>>> I'd like to go through a geotargeting review with the correct
>>> operational team members from Vancouver. I can send the information to them
>>> (and cc you), but I'd like to review it with you first to make sure you're
>>> on board.
>>>
>>> Here
>>> <https://docs.google.com/document/d/1SzTxZkdOZEWYZWo_jbKgLBdRfnBNIONd-IyNYM7IQvE/edit>
>>> is what I'd like them to review, with the specific callouts highlighted in
>>> yellow.
>>>
>>> Eventually, I'd like to do this for all markets, but I'd like to start
>>> with Vancouver since InFront recommended it due to the large area we're
>>> targeting currently.
>>>
>>> We reviewed the current targeting with the team previously, so it
>>> shouldn't be a surprise, but it's a best practice to review geo-targeting
>>> every few months. I'd like to do that in partnership with the local team to
>>> gain their buy-in and local expertise on where they can service and
>>> in what areas they tend to get clients.
>>>
>>> Let me know if you have any feedback on how we can best partner with the
>>> local team to review this data and optimize the account accordingly.
>>>
>>> Sincerely,
>>>
>>> --
>>> Alexa Graziani
>>> Senior Marketing Manager - Consumer Growth
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://homecareassistance.com/>
>>>
>>
>>
>> --
>> Tim Thomas
>> Head of Canada Division
>> *Please note my email has changed:*
>> tt@TheKey.com <tt@thekey.com>
>> (514) 591-9387
>> TheKey.ca <https://www.thekey.ca/>
>> [image: TheKey] <https://www.thekey.com/>
>>
>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>

Alexa Graziani
Senior Marketing Manager - Consumer Growth
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>