=?utf-8?Q?Week=20of=20April=2024th=20B2B=20Toolkit?=

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=?utf-8?Q?Ashley=20Mirone?= <amirone@homecareassistance.com>
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<RegionalDirectors@TheKey.com>
Date
Mon, 24 Apr 2023 16
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INBOX
This is a multi-part message in MIME format --_----------=_MCPart_1446172575 Content-Type: text/plain; charset="us-ascii" ** April 24th B2B Toolkit ------------------------------------------------------------ Aging Life Care Conference Follow-Up Strategy and Recap This team was honored to represent TheKey and worked hard to connect with all the care managers at the conference to solicit feedback, develop new relationships, and build rapport with our existing partners. Dr. Shadi presented on Person-Centered Dementia care to a packed room of care managers and received very positive feedback from attendees in person and via email. We collected contact information in one of two ways. 1) We gave away an iPad that people entered to win by scanning a QR code. Here is the list (https://docs.google.com/spreadsheets/d/1iDmpldg5hDfqGytkp81D3nOwiOsPiGwE2SAvTlXd_NU/edit?usp=sharing) . Please reach out to those in your market who expressed interest in learning more about TheKey (see column G). 2) We collected business cards as we had conversations at the booth. The Directors did connect many of those people directly to the HCL in their area via text or email. I know many meetings are already set up. Here is that list (https://docs.google.com/spreadsheets/d/150_UHGXpNjlM_GfDXhsj3ztikjgEYPjSqsoQETP9fDA/edit?usp=sharing) . We have put together a customizable email template (https://docs.google.com/document/d/1haVhv4G3KuIyHAEIl0VjiMcvYAX9KLlPK_iB3TYPgaE/edit?usp=sharing) that you can use to conduct the above outreach. Please let the team know if you have any questions! Supplemental Staffing Flyer For senior living communities in need of supplemental staffing, we have created a customizable flyer that you can download and share via email or in person. This is now on the Brand Center under Downloads (https://thekey.worksmartsuite.com/UserContentStart.aspx?category=60) . TheKey Concierge Nursing Trifold--CA Offices Only! We have a new trifold that talks about our private-duty nursing services provided through our valued partnered, Concierge Nursing Referral Services, as well as our Hospital to Home Care Solution, FAQs, and more! This is only for our California offices. You can now order this through the Brand Center under the Trifolds & BiFolds section (https://thekey.worksmartsuite.com/UserContentQuickOrder.aspx?category=52) . Downloading CCAS From PANDADOC Some of you have asked for a little guidance to download a hard copy of the consent agreement. Here is a step-by-step guide you can use. Please Note: The best practice is not to print, but to send to clients via email or link, or sign with clients directly during the assessment. Here are the instructions (https://docs.google.com/document/d/1DRjTSp9REE8w0NfuQAURksKdT1dPxzs_h1CeZ-UE13s/edit?usp=sharing) . Hospital Sell Sheet! We're excited to share a new sales tool that we developed to demonstrate our expertise in the post-hospitalization journey and how we ensure a safe, successful recovery for patients at home. This new collateral piece tells the story of how when hospitals partner with TheKey for their patient's home care needs, they experience lower readmission rates, better patient outcomes, and overall Medicare savings. You can download the hospital sell sheet here (https://thekey.worksmartsuite.com/UserContentStart.aspx?category=60#assetCategory) . It lives in the Brand Center under Downloads > Sales Materials. New Hospital Playbook We've developed a new hospital playbook that will help you facilitate successful research, qualification, positioning, and closing strategies within the hospital channel. This comprehensive playbook is full of resources to help you identify which hospitals you should be targeting and how to start generating business today! You can access the Hospital Playbook here (https://docs.google.com/document/d/1H0XBIuMMfb5D-kO28lNXAChKpgGLWMeD8NOhb0hpm2U/edit?usp=sharing) . ** Sales Social Media Marketing Calendar ------------------------------------------------------------ Click here to access (https://docs.google.com/spreadsheets/d/15uDCaj7CIsyuvIMSqb_Ic9sFMV4VA7lqDgGFRajL0Ug/edit?usp=sharing) this week's TheKey social calendar. * ALCA Conference * Testimonial * Hospital White Paper readmission rate w/TheKey April Professional Advisory Council (PAC) Case Study and Facilitation Guide April's Case Scenario is a legal case, therefore, the best way to present this to the group is to have an elder law or estate planning attorney present the case while you facilitate the group discussion and question prompts. Spotlight one of your legal power partners from inside or outside the group! Please find the PAC Case Scenario and Facilitation Guide here (https://homecareassistance.us1.list-manage.com/track/click?u=f1efdeb0dd25f1b019be7a0a6&id=54d6d37154&e=e65487d7f2) . Advancing Strategies and Objections Playbook (https://docs.google.com/document/d/1BWUByvGUkQewrUJRShh09C4YMqi0OrmYiL-WqTVRkgE/edit?usp=sharing) =====================================================

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