Re: Rebrand - Branding Bridge

From
Matt Vijayan <mvijayan@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Wed, 15 Feb 2023 12:41:08 -0500
Folder
INBOX
📎 image.png
Hi Tim,

Someone from our team needs to lead this project. Downloading the files,
coordinating with the HCLs/Solutions/Success  on the information, shipping
it out. Can we assign this to someone internally?

Yes we can download files from the Brand Centre.

Best regards,

Matt

Matt Vijayan, B.Sc., MBA, CCPE
Director of Sales, Canada
*Please note my email has changed:*
mvijayan@TheKey.com <Madhu.Vijayan@TheKey.com>

TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://www.thekey.com/>


On Wed, Feb 15, 2023 at 12:25 PM Timothy Thomas <tt@thekey.com> wrote:

> We'll have the Canadian printer that Chuck identified print them and ship
> them, are you able to download the files?
>
> On Wed, Feb 15, 2023 at 12:23 PM Matt Vijayan <mvijayan@thekey.com> wrote:
>
>> Hi Tim,
>>
>> We need to order new business cards and bio cards for the HCLs so that
>> they are ready by March. Should I ask them to print them through Vistaprint
>> or their local printer?
>>
>> Best regards,
>>
>> Matt
>>
>> Matt Vijayan, B.Sc., MBA, CCPE
>> Director of Sales, Canada
>> *Please note my email has changed:*
>> mvijayan@TheKey.com <Madhu.Vijayan@TheKey.com>
>>
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://www.thekey.com/>
>>
>>
>> On Wed, Feb 15, 2023 at 12:18 PM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> You can fill in the service areas here -
>>> https://docs.google.com/spreadsheets/d/1bEOw4avpumB2P40bdK58pPG9yckf7mmBAnDkzEs8IWA/edit#gid=1031697090
>>>
>>> On Wed, Feb 15, 2023 at 9:47 AM Timothy Thomas <tt@thekey.com> wrote:
>>>
>>>> Good morning,
>>>>
>>>> Good news, we have a confirmed date for the rebrand, March 14th! We
>>>> will live in a co-branding period for the foreseeable future, until the
>>>> budget is available for us to fully rebrand. The plan is to retain our
>>>> microwebsites. Update the branding to TheKey (formerly HCA), launch
>>>> TheKey.ca with location pages that point to the microsites. We will launch
>>>> with a limited number of collateral pieces for our Solutions / Success  and
>>>> HCL teams. Office signage will be changed at a later date. Here's the
>>>> timing of the role out below.
>>>>
>>>> [image: image.png]
>>>>
>>>> There's lots of work for us to do in order to hit this deadline.
>>>>
>>>> To be coordinated by local leaders. Joey Montreal, Cheryl Toronto,
>>>> Angie Oakville Waterloo, Chuck Calgary Winnipeg, Sharon Vancouver.
>>>>
>>>> 1. Service Areas: Could each of you please send me the most important
>>>> locations that we should list on TheKey.ca location pages? We're looking
>>>> for 10-15 service areas (this could be towns / villages or districts in
>>>> your market). This is for SEO purposes, for example someone is searching
>>>> Home Care in North York, Home Care in West Vancouver. Let me know if you
>>>> have any questions.
>>>>
>>>> 2. Team Photos: We need a group photo for each office. It would be
>>>> great to include the HCLs. I would also like to get individual headshots
>>>> for each team member and a brief bio as we are going to create team sheets
>>>> to distribute to our clients, explaining everyone's role in the office.
>>>> Tight deadline for this Feb 22 please.
>>>>
>>>> Let me know if you have any questions,
>>>> Thanks
>>>>
>>>> --
>>>> Tim Thomas
>>>> Head of Canada Division
>>>> *Please note my email has changed:*
>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>> (514) 591-9387
>>>> TheKey.com <https://www.thekey.com/>
>>>> [image: TheKey] <https://www.thekey.com/>
>>>>
>>>
>>>
>>> --
>>> Tim Thomas
>>> Head of Canada Division
>>> *Please note my email has changed:*
>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>> (514) 591-9387
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>
>
> --
> Tim Thomas
> Head of Canada Division
> *Please note my email has changed:*
> tt@TheKey.com <Tim.Thomas@TheKey.com>
> (514) 591-9387
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://www.thekey.com/>
>